These are the slides of the Modern marketing session it begins with Marketing 1.0 and ends with the Marketing 3,0

1. Modern Marketing
Ahmed Saif
School Of Marketing

2. The History Of Marketing
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3. The beginning of marketing
2500 BC (Adam & Eve) First word of mouth (Who
is?)
1450 Gutenberg`s Metal movable type
1730s Emergence of magazines
1836 First paid advertising in newspaper in
France
1922 Radio Advertising Commences
1941 First recorded use of television ads
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4. Marketing 1.0
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5. Product-Centric Marketing
• Sell Products
• Mass buyers
with physical
need
• One to many
transaction
Objective
Customers
Interactions
• 50S& 60s
• (Product Management
« 4Ps »)
• Product, Price, Place &
Promotion
• People, Process,
Physical Evidence,
Public Opinion &
Political Power
Marketing
Direction
More Ps
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6. Marketing 2.0
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7. Customer-Oriented Marketing
• Satisfy &
Retain the
Consumer
• Smarter
Consumer
with Mind &
Heart
• One to One
Relationship
Objective
Customers
Interactions
• « Segmentation
Targeting Positioning »
(Customer
Management)
Marketing Direction
70`s & 80s (STP)
• Brand Management
Marketing
Direction 90s &
2000s
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8. Marketing 3.0
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9. Modern Marketing is about
how to influence the culture
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12. Values-Driven
Marketing
Objective:
Make the
world a
better place
Customers:
Whole
human with
mind, heart
& spirit
Interactions:
Many to
many
collaboration
Marketing
Direction:
Culture
Management
Inbound
Marketing
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13. Marketing 3.0
Values
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14. Definitions
Mission:
Why your brand should exist in one simple
statement
Vision:
Where your brand will going in the future
Values:
The Moral values that you Instill it in your
employees in order to qualify them to achieve
your mission
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15. Market the Mission to the Customers
Offer a Transformation Mission
Story that Moves People
Customer Involvement
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16. Mission Examples
Apple`s Mission:
make the people enjoy the technology
Google`s Mission:
Make the world`s data more organized and
accessible
Facebook`s Mission:
Make the world more connected
Linkedin`s Mission:
Connect the professionals around the world
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17. Market the Values to the Employees
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18. Values Example
Cultural Value
Democracy Value
Collaborative Value
Creativity Value
Family Value
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19. Values Example
Fail Or You Are Fired
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20. Benefits
Attracting And Retaining Talents
Back-Office Productivity
Front-Office Quality
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21. Market the Vision to the
shareholders
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22. Benefits
Shareholders
Profitability
Returnability
Sustainability
Improved Cost
Productivity
Higher
Corporate
Brand Value
Higher Revenue
from new
markets
opportunity
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23. Permission Marketing
Permission marketing
is an approach to selling products and
services in which a prospect explicitly
agrees in advance to receive marketing
information.
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24. Interruption Marketing
Buy Ads
Profit
Get Notice
Sales
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25. Advertising Paranoia
The More You
Spend
The Less It
Work
The Less It
Work
The More You
Spend
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26. Modern Marketing Action Steps
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27. Introduction
Trust Stages
1- Self Word of Mouth
2- Trusted Word of Mouth
3- Normal Word of Mouth
4- Advertising
Spam
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29. Worldview
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31. Purple Milk
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32. Step #1
Be Remarkable
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33. The Magic Cycle of the Purple cow
Get Permission
Amplify the ambassadors
Let the people milk your cow
Recreate
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34. Step #2
Smart Segmentation
Buyer Personas
Worldview - precise interest
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35. Step #3
Smart Targeting
By
Inbound Marketing
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36. Step #4
Tell a Story That has compatibility with
the chosen worldview And playing around
suitable Frame
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39. Step #5
Collect a Tribe
(Modern Leadership)
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40. Golden Rule
Customer is the King
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41. Platinum Rule
Authenticity is the Best Marketing
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42. Marketing 3.0 For better life
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43. Success Rules
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44. Find me
Ahmed Saif Website:
Ahmed-Saif.com
#Egyptian_marketers
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45. Facebook Page
Facebook.com/SchoolOfeMarketing
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46. Any Questions !!
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