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Social networks2016
- 1. ©2013 LHST sarl Social Business http://DSign4Value.com Social Networks November 15 2016 Social Business
- 2. ©2013 LHST sarl 2 Date Subject 14 November Introduction 14 November Social Business 15 November Social Networks 22 November The Qualified/Quantified Self 06 December Student Deliverables Can social innovation help business make sense? ©2016 LHST sarl Introduction
- 3. ©2013 LHST sarl Introduction ©2016 L. SCHLENKER Agenda Introduction Challenges Network Theory Case Study Practicum
- 4. ©2013 LHST sarl Partners Stockholders Clients Employees How can the social business enhance customer value? Social Business strategies help us understand the motivations, experience and objectives of the internal and external clients of the organization The Key Question Introduction
- 5. ©2013 LHST sarl Focus Improve Knowledge Leverage Measure CRM Processes Explicit Transactions Efficiency Social CRM Relationships Implicit Interactions Effectiveness Social Networks Networks Emerging Community Innovation Quantified Self Individual Self- Knowledge “Dasein” Self realization The Answer Introduction
- 6. ©2013 LHST sarl Awake at night Introduction
- 7. ©2013 LHST sarl • The assumption of order • The assumption of rational choice • The assumption of intentional capacity • The assumption of identity Sources of conflict Challenges
- 8. ©2013 LHST sarl Telecommunications Textiles Medicine Leisure Automobile Household appliances… Separation, alignment, cohesion Leading the flock Challenges
- 9. ©2013 LHST sarl Blind trust "Seeing is believing" Trustworthiness Personal or product based reputation Contextual trust What works in a special context Referred trust Relying on the opinions of those we admire Vanessa Hall - The Truth About Trust in Business Trust in a Virtual World Challenges
- 10. ©2013 LHST sarl Culture • Form of individual or collective representation • Culture isn’t a thing but a process • Cultural change is a change in representations • By applying the concepts and principles of complexity thinking we can gain a new understanding of business culture Culture Challenges
- 11. ©2013 LHST sarl A Plot The Journey to Value Hi Nikos! Signout Switch 1. The Confict 2. The Characters 3. The Roadmap 4. The Metrics The Social Business Execute Revise Focus Improve Knowledge Leverage Measure Organization Processes Explicit Transactions Efficiency Services Delivery Implicit Interactions Effectiveness Networks Relationships Emerging Interactions Innovation Search Relevancy Connected Associations CTR Mobility Context Embedded Proximity Relevancy Challenges
- 12. ©2013 LHST sarl • Common objectives – shared meaning • Actors and actants • Innovation closely tied to organisation • Possibilities tied to societal environment Networks Networks
- 13. ©2013 LHST sarl ©2006 LHST sarl Chaos Networks
- 14. ©2013 LHST sarl How do we think ? Networks
- 15. ©2013 LHST sarl Characteristic Value Degree Centrality Number of links Betweeness Centrality Role of brokerage Closeness Centrality Vector of visibility Network Centralization Centralized vs Decentralized Network Reach Importance of first 3 levels Boundary Spanners Linked to Innovation Peripheral Players Potential Gateways Network CharacteristicsNetworks
- 16. ©2013 LHST sarl • In physics, a power law relationship between two scalar quantities x and y is any such that the relationship can be written as – <math>y = ax^k,!<math> • where a (the constant of proportionality) and k (the exponent of the power law) are constants. • in its simplest terms roughly eighty percent of the work is done by twenty percent of the network Power Laws Networks
- 17. ©2013 LHST sarl ©2006 LHST sarl • In reality, the market is nothing but a directed network • No manager or firm can succeed or fail alone, customers, managers and teams are inherently linked together in social networks. • The notion of interdependence : managers constitute hubs and nodes of the network, organization learning will filter down and out through the network as a whole. • six degrees of separation : everyone in the world can be reached through a short chain of acquaintances. • Change is marked by "phase transitions" from states of disorder to order: "cascading failure“ and “emergent” threats . It’s a small world Networks
- 18. ©2013 LHST sarl Fat Tails Networks
- 19. ©2013 LHST sarl Work Network Case Studies
- 20. ©2013 LHST sarl ©2006 LHST sarl • Peer to peer banking • Zopa categorizes borrower credit grades; lenders then make offers, borrowers agree to aggegrate rate.. • Zopa distributes the money, completies the legal paperwork, performing identity/credit checks, and enforces collections. • Zopa mitigates risk for lenders, optimizes market offer for borrowers • Zopa’s repayment rate is currently 99.35 per cent Zopa Case Studies
- 21. ©2013 LHST sarl The Idea Network The Idea Network Case Studies
- 22. ©2013 LHST sarl ©2006 LHST sarl • Pearltrees is an example of social curation • Users can assemble these pearls into trees based around a topic • Pearltrees is using that data to determine how different topics and bookmarks are related. • In the same vein as Google’s PageRank and Facebook’s EdgeRank, Pearltrees uses TreeRank to explore the notion of an “Interest Graph” Pearltrees Case Studies
- 23. ©2013 LHST sarl The Expert Network The Expert Network Case Studies
- 24. ©2013 LHST sarl ©2006 LHST sarl • InnoCentive is an "open innovation" company that tackles research an development problems • Open Innovation suggests that innovation is more likely to come from a community than from an organization • The model addresses problems in engineering, computer science, math, the physical sciences and business. • Cash awards are given for solving challenge problems typically from $10,000 to $100,000. InnoCentive Case Studies
- 25. ©2013 LHST sarl The Social Network The Social Network Case Studies
- 26. ©2013 LHST sarl Linked-in Linked in Case Studies
- 27. ©2013 LHST sarl The career network Information Systems Case Studies
- 28. ©2013 LHST sarl ©2006 LHST sarl Map Orientation Case Studies
- 29. ©2013 LHST sarl In your first blog post, please develop your thoughts on the following themes • CRM • Social CRM • Social Business Homework • Work on your Videoscribe tutorials • Post your blog post on the course portal • Prepare the subject of your case study (story) for next Monday