Social Business
The Amaté platform
Digital Transformation
May 28 2015
- Preliminary Draft -
http://DSign4Value.com
Agenda
I. The New World of Work
II. The Customer Journey
III. Digital Workspaces
IV. Market metaphores
Intro Modeling Cons...
©2013 L. SCHLENKER
Partners
Stockholders
Clients
Employees
How can the social business
enhance customer value?
Social Busi...
©2013 L. SCHLENKER
Challenges ApplicationsNetworksIntroduction
Focus Improve Knowledge Leverage Measure
CRM Processes Expl...
©2013 L. SCHLENKER
Intro Modeling ConstuctionPerception
I. Vision
II. Actors
III. Events
IV. Outcomes
V. Bridges
What are the three major building blocks that
are digitally transforming the customer
experience? Can you give an example ...
Intro Modeling ConstructionPerception
Intro Modeling ConstructionPerception
Economic transformation: The
transformation from a manufacturing-based
economy to a ...
©2013 L. SCHLENKER
Transformation
Limited
Pervasive
Time
Degreeofeconomicimpact
Digital
distribution
and web
strategy
• We...
Information
• Data
• Content
• Knowledge
Infrastructure
• Software
• Applications
• Platforms
Interfaces
• One Tier
• Thre...
Physical
• Transform
• Supply chain
• Availability
Information
• Data
• Information
• Knowledge
Financial
• Monetize
• Fin...
Experience
• Customer
• Employee
• Partner
Analytics
• Automation
• Optimization
• Personalization
Perspective
• Cause - E...
What meaning do we attach to
the data?
Frame
Cloud
Figure (s)
Oracle
Antonello da Messina
Intro Modeling ConstuctionPercep...
©2013 L. SCHLENKER
Sam Marshall, ClearBox
Intro Modeling ConstructionPerception
©2013 L. SCHLENKER
© Inforcentric Research, 2013
•A demarcation line between an
Intranet and the Digital Workplace at
the ...
©2013 L. SCHLENKER
Deloitte The digital workplace: Think, share, do
©2013 L. SCHLENKER
Communication and
Business Intelligence
Collaboration and
Community
Services and Workflow
Structure and...
• What uniquely defines the persona of
our customers?
• What is different about their customer
journey?
• What are the tou...
©2013 L. SCHLENKER
Intro Modeling ConstructionPerception
©2013 L. SCHLENKER
•Focusing on the evolution of people in
the context of a Digital Workplace
(c) Philipp Rosenthal 2013 (...
©2013 L. SCHLENKER
© 2011 MIT Center for Digital Business
and Capgemini Consulting
Intro Modeling ConstuctionPerception
"Experience is knowledge,
everything else is information"
-- Albert Einstein
• Service economy – value comes from
services...
©2013 L. SCHLENKER
© 2011 MIT Center for Digital Business
and Capgemini Consulting
Intro Modeling ConstuctionPerception
©2013 L. SCHLENKER
Customer Understanding
Companies are starting to take advantage of
previous investments in systems to g...
©2013 L. SCHLENKER
Process Digitization
Automation can enable companies to refocus
their people on more strategic tasks
Wo...
©2013 L. SCHLENKER
•Improve your
understanding of the
customer demand
•Improve the quality of the
organizational response
...
©2013 L. SCHLENKER
Digitally Modified Businesses
Finding ways to augment physical with
digital offerings and to use digita...
©2013 L. SCHLENKER
• Cecile Balmond – Informal
• (Work) spaces aren’t bound by
technology but by vision
• Rules aren’t boundaries, just
consi...
©2013 L. SCHLENKER
0
10
20
30
40
Community
Specialization
Service
Price
Intro Modeling ConstructionPerception
©2013 L. SCHLENKER
Intro Modeling ConstructionPerception
0
10
20
30
40
Community
Specialization
Service
Price
©2013 L. SCHLENKER
Intro Modeling ConstructionPerception
0
5
10
15
20
25
30
Community
Specialization
Service
Price
©2013 L. SCHLENKER
Intro Modeling ConstructionPerception
0
5
10
15
20
25
30
Community
Specialization
Service
Price
©2013 L. SCHLENKER
Intro Modeling ConstructionPerception
•The vision - how will the Commons showcase
your theme?
•The desi...
Upcoming SlideShare
Loading in …5
×

Digital transformation

292 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
292
On SlideShare
0
From Embeds
0
Number of Embeds
49
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 5/26/20152013-01-24
  • Digital transformation

    1. 1. Social Business The Amaté platform Digital Transformation May 28 2015 - Preliminary Draft - http://DSign4Value.com
    2. 2. Agenda I. The New World of Work II. The Customer Journey III. Digital Workspaces IV. Market metaphores Intro Modeling ConstructionPerception
    3. 3. ©2013 L. SCHLENKER Partners Stockholders Clients Employees How can the social business enhance customer value? Social Business strategies help us understand the motivations, experience and objectives of the internal and external clients of the organization Challenges ApplicationsNetworksIntroduction
    4. 4. ©2013 L. SCHLENKER Challenges ApplicationsNetworksIntroduction Focus Improve Knowledge Leverage Measure CRM Processes Explicit Transactions Efficiency Social CRM Relationships Implicit Message Effectiveness Social Networks Networks Emerging Interactions Innovation Quantified Self Individual Self- Knowledge “Dasein” Self realization Transformation Places Layered Ideas Agility
    5. 5. ©2013 L. SCHLENKER Intro Modeling ConstuctionPerception I. Vision II. Actors III. Events IV. Outcomes V. Bridges
    6. 6. What are the three major building blocks that are digitally transforming the customer experience? Can you give an example of each? Which examples do the authors give of transforming internal processes through process digitization? The article also suggests that digital strategies can transform corporate business models. What exactly is a business model and how can it be improved digitally? The authors argue that digital transformation requires strong leadership to drive change. Which level of leaders are they referring, and on what do they need to focus?
    7. 7. Intro Modeling ConstructionPerception
    8. 8. Intro Modeling ConstructionPerception Economic transformation: The transformation from a manufacturing-based economy to a services-based economy now underway throughout the developed world will accelerate. One World of Business. Political and economic dynamics are forging a single global market, a global workforce, global customers, partners, and suppliers. Always On, Always Connected. The challenges of the “always on, always connected” world will be converting information into insights; managing time and staying focused on high priority tasks Competing for Talent in a Shrinking Workforce: Because demographics show an aging, shrinking workforce in most of the developed world over the next 50 years, maximizing the productivity of the workers that are available is critical.
    9. 9. ©2013 L. SCHLENKER Transformation Limited Pervasive Time Degreeofeconomicimpact Digital distribution and web strategy • Web strategy and e-commerce) • Creating efficiency through web strategy (e.g. Government) Digital transformation • Mobile revolution • Social media • “Hyper digitization” • Power of the cloud and crowd • Downstream & upstream innovation • Organize without an organization • New “currencies” • Internet of things • Analytics 2000sLate 1990s 2010s Digital products (e.g., music, entertainment) Digital distribution and web strategy • Web strategy and e-commerce • Creating efficiency through web strategy Digital transformation Mobile revolution “Hyper digitization” Social media Power of the cloud and crowd Downstream & upstream innovation Organize without an organization New “currencies” Internet of things Analytics Intro Modeling ConstructionPerception
    10. 10. Information • Data • Content • Knowledge Infrastructure • Software • Applications • Platforms Interfaces • One Tier • Three Tier • Connected @2014 L. SCHLENKER
    11. 11. Physical • Transform • Supply chain • Availability Information • Data • Information • Knowledge Financial • Monetize • Financial flow • Efficiency @2014 L. SCHLENKER
    12. 12. Experience • Customer • Employee • Partner Analytics • Automation • Optimization • Personalization Perspective • Cause - Effect • Cause - Cause • Effect - Effect
    13. 13. What meaning do we attach to the data? Frame Cloud Figure (s) Oracle Antonello da Messina Intro Modeling ConstuctionPerception
    14. 14. ©2013 L. SCHLENKER Sam Marshall, ClearBox Intro Modeling ConstructionPerception
    15. 15. ©2013 L. SCHLENKER © Inforcentric Research, 2013 •A demarcation line between an Intranet and the Digital Workplace at the point where more specific work support is offered •The stages are not defined by which functions are offered, but rather by how far the respective support offered goes •This model tries to give a first impression about the changing composition of the technology portfolio required in each stage. http://intranet- matters.de/resources/intranet-maturity- models/ Intro Modeling ConstructionPerception
    16. 16. ©2013 L. SCHLENKER Deloitte The digital workplace: Think, share, do
    17. 17. ©2013 L. SCHLENKER Communication and Business Intelligence Collaboration and Community Services and Workflow Structure and Coherence Mobility and Flexibility Strategic Alignment and Management Organisational Readiness © Digital Workplace Forum, 2013 Intro Modeling ConstructionPerception
    18. 18. • What uniquely defines the persona of our customers? • What is different about their customer journey? • What are the touch points they frequent, how do they use them, and with what devices? • What are their expectations, what do they value, and how do they define success? • How are they influenced, and by whom? How and whom do they in turn influence?
    19. 19. ©2013 L. SCHLENKER Intro Modeling ConstructionPerception
    20. 20. ©2013 L. SCHLENKER •Focusing on the evolution of people in the context of a Digital Workplace (c) Philipp Rosenthal 2013 (@for_desire_it) Intro Modeling ConstructionPerception
    21. 21. ©2013 L. SCHLENKER © 2011 MIT Center for Digital Business and Capgemini Consulting Intro Modeling ConstuctionPerception
    22. 22. "Experience is knowledge, everything else is information" -- Albert Einstein • Service economy – value comes from services embedded in the product • Pine and Gilmore argued that differentiation today comes from creating “experiences” • Starbucks, Michelin, Hermès, Apple • Companies provide “stages”, managers are “actors”, customers are active “spectators” Intro Modeling ConstructionPerception
    23. 23. ©2013 L. SCHLENKER © 2011 MIT Center for Digital Business and Capgemini Consulting Intro Modeling ConstuctionPerception
    24. 24. ©2013 L. SCHLENKER Customer Understanding Companies are starting to take advantage of previous investments in systems to gain an in- depth understanding of specific geographies and market segments Top-Line Growth Companies are using technology to enhance in-person sales conversations. Customer Touch Points Customer service can be enhanced significantly by digital initiatives Intro Modeling ConstructionPerception
    25. 25. ©2013 L. SCHLENKER Process Digitization Automation can enable companies to refocus their people on more strategic tasks Worker Enablement Individual-level work has, in essence, been virtualized — separating the work process from the location of the work Performance Management Transactional systems give executives deeper insights into products, regions and customers, allowing decisions to be made on real data and not on assumptions Intro Modeling ConstructionPerception
    26. 26. ©2013 L. SCHLENKER •Improve your understanding of the customer demand •Improve the quality of the organizational response • Improve the organization’s ability to measure the added value Deloitte The digital workplace: Think, share, do
    27. 27. ©2013 L. SCHLENKER Digitally Modified Businesses Finding ways to augment physical with digital offerings and to use digital to share content across organizational silos New Digital Businesses Companies are also introducing digital products that complement traditional products Digital Globalization Companies are increasingly transforming from multinational to truly global operations Intro Modeling ConstructionPerception
    28. 28. ©2013 L. SCHLENKER
    29. 29. • Cecile Balmond – Informal • (Work) spaces aren’t bound by technology but by vision • Rules aren’t boundaries, just considerations • Vision, actors, events, outcomes, gateways Intro Modeling ConstructionPerception
    30. 30. ©2013 L. SCHLENKER 0 10 20 30 40 Community Specialization Service Price Intro Modeling ConstructionPerception
    31. 31. ©2013 L. SCHLENKER Intro Modeling ConstructionPerception 0 10 20 30 40 Community Specialization Service Price
    32. 32. ©2013 L. SCHLENKER Intro Modeling ConstructionPerception 0 5 10 15 20 25 30 Community Specialization Service Price
    33. 33. ©2013 L. SCHLENKER Intro Modeling ConstructionPerception 0 5 10 15 20 25 30 Community Specialization Service Price
    34. 34. ©2013 L. SCHLENKER Intro Modeling ConstructionPerception •The vision - how will the Commons showcase your theme? •The design - what types of equipment (furniture, supplies, technologies…) will support this vision. •The events - which specific events (conferences, workshops, coffee breaks...) will be held ? •The results - how do you recommend evaluating the results of your vision ?

    ×