The document discusses how enterprise technologies can improve apprenticeships. It examines technologies like ERP, CRM, web services, social media, mobile apps and gamification. It asks questions about the objectives of an organization's information system, what they are trying to improve, what knowledge is needed to use the tools, and how to measure success. CRM can help understand clients' motivations, experiences and objectives to improve processes. Knowledge of tools, measurable outcomes, and network improvement are key.

1. Social
Business
Prof. Lee SCHLENKER
E-Stratégies
Nov 9th 2015
How can you use enterprise
technologies to improve
apprenticeship?

2. Travail individuel – Trois technologies
Videoscribe, - 5 minutes
1. ERP, SCM, CRM
2. Services Web
3. Médias sociaux
4. Applications mobiles
5. Gamification
6. Technologies de soi…
• Quel sont les objectifs du système
d’information dans votre entreprise?
• Que cherche-t-on à améliorer?
• Que faut-il savoir pour bien travailler
avec ces outils?
• Comment évaluer le succès ?

3. Partners
Stockholders
Clients
Employees
CRM helps us understand the motivations, experience and objectives of the internal
and external clients of the organization
Content Cases MetricsMethodsIntroduction

4.  Focus : what does the organisation
look like ?
 Target : what are your trying to
improve ?
 Knowledge : what do you need to
know ?
 Leverage : what “tools” can you
leverage ?
 Value : how do you measure success ?
Objectives Information
Systems
The
Internet
Data and
Information
The
Problem
The
Challenges

5. (at least in part)
Content Cases MetricsMethodsIntroduction
Focus Improve Knowledge Leverage Mesure
Organization Processes Explicit Transactions Efficency
Networks Relationships Emerging Interactions Effectiveness

6. • Peer to peer banking
• Zopa categorizes borrower credit grades;
lenders then make offers, borrowers agree to
aggegrate rate
• Zopa distributes the money, completies the
legal paperwork, performing identity/credit
checks, and enforces collections.
• Zopa mitigates risk for lenders, optimizes
market offer for borrowers
• Zopa’s repayment rate is currently 99.35 per
cent
Introduction Context Building
Blocks
Challenges Concerns

7. Organizational rigidity Organic growth
Clearly defined functions Connectivity is the key
Organizational boundaries Boundaries are thin and
permeable
Corporate strategy Strategy is in the network
Product development cyle Solution selling
©2006 LHST sarl
Introduction Networks ApplicationChallenges Value

8. Telecommunications
Textiles
Medicine
Leisure
Automobile
Household
appliances…
©2006 LHST sarl
Separation, alignment, cohesion
Content Cases MetricsMethodsIntroduction

9. ©2006 LHST sarl
Patti Anklam The Social-Network Toolkit
Content Cases MetricsMethodsIntroduction

10. • Common objectives – shared meaning
• Actors and actants
• Innovation closely tied to
organisation
• Possibilities tied to societal
environment
©2006 LHST sarl
Content Cases MetricsMethodsIntroduction

11. ©2006 LHST sarl
Introduction Networks ApplicationChallenges Value

12. Characteristic Value
Degree Centrality Number of links
Betweeness
Centrality
Role of brokerage
Closeness Centrality Vector of visibility
Network
Centralization
Centralized vs
Decentralized
Network Reach Importance of first 3
levels
Boundary Spanners Linked to Innovation
Peripheral Players Potential Gateways
Introduction Context Building
Blocks
Challenges Concerns

13. ©2006 LHST sarl
Content Cases MetricsMethodsIntroduction

14. Content Cases MetricsMethodsIntroduction

15. • It’s not a question of channels but
of capturing conversations
• Gartner sees SCRM is a
$1B extension of the CRM market
• Jive and Lithium are seen as
market leaders
• Oracle CRM and Salesforce are
niche players
• The importance of hosted
communities
• The future of social analytics
Content Cases MetricsMethodsIntroduction

16. • Hosting and supporting a branded or private-
label community
• Monitoring and surveying private-label or
independent social networks
• Facilitating the sharing of common B2B or
business-to-consumer (B2C) contacts through
the use of an internal community
• Community product reviews to facilitate the
online sales process
16
Content Cases MetricsMethodsIntroduction

17. • Member communities reach more internet users (66.8%) than
email (65.1%)
• Fastest growing sector for Internet use is communities (5.4% in
a year)
• 43% of consumers say that companies should use social
networks to solve the consumers' problems (Cone Business in
Social Media Study)
• 7% of organizations understand the CRM value of social media
according to the Brand Science Institute, European Perspective,
August 2010.
• The Three most influential factors for consumers when deciding
which company to do business with are:
1. personal experience (98%),
2. company’s reputation or brand (92%), and
3. recommendations from friends and family (88%)
Content Cases MetricsMethodsIntroduction

18. 1. The Work Network With whom do you exchange information as part
of your daily work routines?
2. The Social Network With whom do you “check in,” inside and outside
the office, to find out what is going on?
3. The Innovation Network With whom do you collaborate or kick around
new ideas?
4. The Expert Knowledge Network To whom do you turn for expertise or advice?
5. The Career Guidance or Strategic
Network.
Whom do you go to for advice about the future?
6. The Learning Network. Whom do you work with to improve existing
processes or methods?
Karen Stephenson
Introduction Context Building
Blocks
Challenges Concerns

19. • In physics, a power law relationship between
two scalar quantities x and y is any such that
the relationship can be written as
– <math>y = ax^k,!<math>
• where a (the constant of proportionality) and k
(the exponent of the power law) are constants.
• in its simplest terms roughly eighty percent of
the work is done by twenty percent of the
network
Introduction Context Building
Blocks
Challenges Concerns

20. • In reality, the market is nothing but a directed network
• No manager or firm can succeed or fail alone, customers,
managers and teams are inherently linked together in social
networks.
• The notion of interdependence : managers constitute hubs
and nodes of the network, organization learning will filter
down and out through the network as a whole.
• six degrees of separation : everyone in the world can be
reached through a short chain of acquaintances.
• Change is marked by "phase transitions" from states of
disorder to order: "cascading failure“ and “emergent”
threats .
Introduction Context Building
Blocks
Challenges Concerns

21. Introduction Context Building
Blocks
Challenges Concerns

22. Purpose
Enable customers to extend brand, provide
critical feedback, and deliver peer-based
support; Perform market research and
reward loyal customers
Key Services
Blogs, Wikis, Social Ranking, Info Filtering,
Web Conferencing, Discussion, Presence/IM,
People Finding
Functional
Emphasis On
 Security & Access Control
 Scaling, Clustering, Failover
 Reporting & Analytics
 UI Customization
 Spam/Naughty Filtering
 Author, Editing, Commenting
 Personalization
 Search
Typical Adopters
 Consumer Goods companies
 Technology companies
Branded Customer Communities
Enterprise Social Software Report
Introduction Context Building
Blocks
Challenges Concerns

23. Introduction Context Building
Blocks
Challenges Concerns

24. Introduction Context Building
Blocks
Challenges Concerns

25. • Peer to peer banking
• Zopa categorizes borrower credit grades;
lenders then make offers, borrowers agree to
aggegrate rate
• Zopa distributes the money, completies the
legal paperwork, performing identity/credit
checks, and enforces collections.
• Zopa mitigates risk for lenders, optimizes
market offer for borrowers
• Zopa’s repayment rate is currently 99.35 per
cent
Introduction Context Building
Blocks
Challenges Concerns

26. The Idea Network
Introduction Context Building
Blocks
Challenges Concerns

27. • Pearltrees is an example of social
curation
• Users can assemble these pearls into
trees based around a topic
• Pearltrees is using that data to determine
how different topics and bookmarks are
related.
• In the same vein as Google’s PageRank
and Facebook’s EdgeRank, Pearltrees
uses TreeRank to explore the notion of an
“Interest Graph”
Introduction Context Building
Blocks
Challenges Concerns

28. The Expert Network
Introduction Context Building
Blocks
Challenges Concerns

29. • InnoCentive is an "open innovation" company
that tackles research an development problems
• Open Innovation suggests that innovation is
more likely to come from a community than from
an organization
• The model addresses problems in
engineering, computer science, math, the
physical sciences and business.
• Cash awards are given for solving challenge
problems typically from $10,000 to $100,000.
Introduction Context Building
Blocks
Challenges Concerns

30. The Social Network
Introduction Context Building
Blocks
Challenges Concerns

31. Introduction Context Building
Blocks
Challenges Concerns

32. Introduction Context Building
Blocks
Challenges Concerns

33. Introduction Context Building
Blocks
Challenges Concerns

34. • Information overload
• Misplaced costs of social
obligations
• Information pollution (spam)
• Dealing with hierarchy in a
professional environment
• The quality of information
can be very poor
Introduction Context Building
Blocks
Challenges Concerns