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This document provides tips for businesses considering using Facebook marketing. It recommends first conducting a social influence assessment to see if competitors are on Facebook and what consumers say about the brand. It then advises strategizing goals and staff roles, and drafting a plan before implementing the Facebook page and marketing it. The final step is to measure progress.

Self Improvement
1 of 27
HELLO Ty Downing – CEO Perspective Internet Marketing & SayItSocial – Nationally known speaker. @TyDowning
you think you are “in social media”
before you begin strategizing… Is Facebook the right tool to market my business? Do I have the staffing resources to create & maintain an active page?
step 1 social influence assessment
social influence assessment Are my competitors on Facebook? What are consumers saying about my brand or product?
lets give it a try…
step 2 strategize
Define goals & expectations ,[object Object],Identify and define staff roles and responsibilities Determine what tools you want to use to enhance your page or create updates Draft up a plan/calendar Research your Community
market your page! Try Facebook Advertising
Source: socialbakers.com
wilmington, NC Source: socialbakers.com
Source: socialbakers.com
Source: socialbakers.com
Source: socialbakers.com
step 3 implement
January 2011
implement
step 4 market your page!
market your page! Combine with Traditional Marketing!
step 5 measure your progress
measure your progress
[object Object]

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