2. A client said, I don't even have a website. How can I get into social media.
DON'T I NEED A WEBSITE?
3. One of my prospect says his sales are going fantastic it is growing in spite of
positive and negative comments on forums and blogs. The social network,
blog and forums has not impacted sales. WHY SHOULD I VENTURE INTO
SOCIAL MEDIA MARKETING?
4. A company I know has a strong community on facebook. The social media
manager believes in deleting the negative comments and has engaged his
friends to seed positive comments. The worst he sometimes block the person
who publishes negative comments and he is proud of his social marketing
achievements. WHY SHOULD I ACCEPT NEGATIVE COMMENTS?
5. A client has hired a group of young people to open profiles on social
networking sites, user review sites, and forums, to post a positive response
about the company. He says, these guys understand social networking and has
more than 1000 fans on facebook and twitter. WHY SHALL I HIRE A SOCIAL
MEDIA COMPANY WHEN I CAN GET MY JOB DONE BY FREELANCERS?
6. I had meeting with one of the government client, here I faced a unique
question. They want to identify who is the process owner – marketing, public
relations, corporate communication or human resource. WHO IS THE
PROCESS OWNER?
7. One of the education organisations head asked me once, what are the best
digital marketing activities that organisations are using globally? What will be
the cost of doing it for us? One should be asking, WHAT ARE THE BEST SOCIAL
MEDIA MARKETING TOOLS FOR MY VENTURE?
8. A friend of mine working in a MNC asked me once WHAT COMES FIRST IN
SOCIAL MEDIA ENGAGEMENT – INVESTMENT OR EMPLOYEE INITIATIVE?
9. A social media enthusiast and friend asked me once CAN YOU CREATE A
CHECKLIST THAT COMPANIES CAN USE TO BECOME MORE SOCIAL? I
pondered for a week and replied list can be created but selection of the social
media tool has to be unique for each client. You cant have one size fit all
strategy.
10. HR professional at one of the leading strategy consulting who at present is
working on framework, how social media can promote employee culture. She
asked me a valid question WHO DRIVES THE SOCIAL CULTURE OF A
COMPANY? Is it employees, management, or both.
11. Most of my client asked me you are a social media marketing professional.
WHAT IS YOUR SOCIAL MEDIA MARKETING PRESENCE? A valid question.
