Day1 ad stream_1515_colour_the_world_eurorscg

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Day1 ad stream_1515_colour_the_world_eurorscg

  1. 1. Colour the world -Creating a idea worth spreading@russlidstoneCEO Euro RSCG London 8th June 2011
  2. 2. PR Digital Search Social Channel strategyAdvertising
  3. 3. The journey to utopia Inspiration is exciting Result is very positiveHOPESFEARS Decision to decorate The process is daunting with a number of areas of apprehension
  4. 4. “A pinhead disco”
  5. 5. Colour can do good in the world Colour as optimism (our TO world) spiritual renewal Colour as urban regeneration (our communities)Colour aschange (my home) FROM a lick of paint
  6. 6. Regenerative power of colour
  7. 7. Brand is a verb not a noun
  8. 8. Microsite Blog Regeneration events Brand is a verbFilm Engagement Print and digital PR Documentaries
  9. 9. Observations – an idea worth spreading►Entertaining + useful = WORTH
  10. 10. Observations – an idea worth spreading►Entertaining + useful = WORTH►Content, content, content (Adam Berg, Jonsi, documentaries…)
  11. 11. Observations – an idea worth spreading►Entertaining + useful = WORTH►Content, content, content (Adam Berg, Jonsi, documentaries…)►Old principles hold firm - competitive, relevant, true’
  12. 12. Observations – an idea worth spreading►Entertaining + useful = WORTH►Content, content, content (Adam Berg, Jonsi, documentaries…)►Old principles hold firm - competitive, relevant, true►Social across the mix not an add on (research, seeding, engagement, analytics, broadcast’)
  13. 13. Observations – an idea worth spreading►Entertaining + useful = WORTH►Content, content, content (Adam Berg, Jonsi, documentaries…)►Old principles hold firm - competitive, relevant, true►Social across the mix not an add on (research, seeding, engagement, analytics, broadcast)►Research, plan and optimise
  14. 14. Observations – an idea worth spreading►Entertaining + useful = WORTH►Content, content, content (Adam Berg, Jonsi, documentaries…)►Old principles hold firm - competitive, relevant, true►Social across the mix not an add on (research, seeding, engagement, analytics, broadcast)►Research, plan and optimise►A bloody good idea!
  15. 15. "An expert is a man who hasstopped thinking” Frank Lloyd Wright
  16. 16. @eurorscglondon

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