1. Colour the world -
Creating a idea worth spreading
@russlidstone
CEO Euro RSCG London 8th June 2011

4. PR
Digital
Search
Social
Channel
strategy
Advertising

8. The journey to utopia
Inspiration is exciting Result is very positive
HOPES
FEARS
Decision to
decorate
The process is daunting with a number of areas of apprehension

9. “A pinhead disco”

10. Colour can do good in the world
Colour as optimism (our TO
world) spiritual
renewal
Colour as urban regeneration
(our communities)
Colour as
change (my home)
FROM a lick of paint

11. Regenerative power of colour

12. Brand is a verb
not a noun

13. Microsite Blog Regeneration events
Brand is a verb
Film
Engagement
Print and digital PR Documentaries

15. Observations – an idea worth spreading
►Entertaining + useful = WORTH

16. Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg,
Jonsi, documentaries…)

17. Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive,
relevant, true’

18. Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive, relevant, true'
►Social across the mix not an 'add on'
(research, seeding, engagement,
analytics, 'broadcast’)

19. Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive, relevant, true'
►Social across the mix not an 'add on' (research, seeding,
engagement, analytics, 'broadcast')
►Research, plan and optimise

20. Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive, relevant, true'
►Social across the mix not an 'add on' (research, seeding,
engagement, analytics, 'broadcast')
►Research, plan and optimise
►A bloody good idea!

21. "An expert is a man who has
stopped thinking”
Frank Lloyd Wright

22. @eurorscglondon