More Related Content Similar to SMB Seattle Ant's Eye View (20) More from SMB Seattle (10) SMB Seattle Ant's Eye View1. Building Brand Advocates SMB Seattle, Jan. 19th Sean O’Driscoll CEO, Ant’s Eye View sean@antseyeview.com @seanodmvp, @antseyeview 3. Ant’s Eye Who? AEV principals directly lead significant Community and Social initiatives at Microsoft, Dell and Lego before founding AEV to bring those proven practices to our clients… 6. What we do How will you organize for engagement? What are you trying to accomplish? 7. Let’s start with a premise… “The purpose of a business is to create a customer.” 8. …and end with a mission “The purpose of a business is to create customers who create customers!” 10. The evolution of business - small <Your Company> Individuals Individuals Individuals 12. Scale Europe North America <Your Company> Enterprise Japan Small Business South America Mid Market Africa & ME Partners Asia Pacific 15. Scale means “getting organized” Service & Support Research & Development Sales & Marketing The Masses Feedback Brand Engagement Conversations 17. Looking inside these conversations Speaker Answer Person <Your Company> Blogger Feedback Provider User Group Leader Author Fan Partners 25. Drive Loyalty, Adoption and Reach 27. Radically improve self service & Product Quality 30. Find, Thank and Engage the influencers 31. Social Listening / Integrated Listening (and responding) System 55. Thank You! Sean O’Driscoll CEO, Ant’s Eye View sean@antseyeview.com @seanodmvp Psst! Tweet it! Blog it! Tell your boss! Hire Us!