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Mobile Marketing Presentation by Derek Johnson of Tatango

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Presented for Social Media Breakfast Seattle's May 2011 event

Published in: Business, Technology
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Mobile Marketing Presentation by Derek Johnson of Tatango

  1. 1. Why Your Business Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE
  2. 2. <ul><li>TheDerekJohnson.com </li></ul><ul><li>facebook.com/TheDerekJohnson </li></ul><ul><li>twitter.com/TheDerekJohnson </li></ul><ul><li>206.334.4012 </li></ul><ul><li>[email_address] </li></ul>Derek Johnson Founded Tatango.com in 2007 1,000+ successful campaigns
  3. 3. What is text message marketing?
  4. 4. <ul><li>Customers Opt-in </li></ul>
  5. 5. <ul><li>Business Sends Promotion </li></ul>
  6. 6. <ul><li>Customers Receive Promotion </li></ul>
  7. 7. <ul><li>Customers Redeem Promotion </li></ul>
  8. 8. <ul><li>Retailers </li></ul><ul><li>Restaurants </li></ul><ul><li>Politicians </li></ul><ul><li>Salons </li></ul><ul><li>Grocery stores </li></ul><ul><li>Nightclubs </li></ul><ul><li>Wine bars </li></ul><ul><li>Bakeries </li></ul><ul><li>Conferences </li></ul><ul><li>Youth groups </li></ul><ul><li>Bowling alleys </li></ul><ul><li>Non-profits </li></ul><ul><li>Churches </li></ul><ul><li>Coffee shops </li></ul><ul><li>Specialty stores </li></ul><ul><li>Food trucks </li></ul>Who Uses It
  9. 9. Story time
  10. 10. <ul><li>Meet Mike… </li></ul>
  11. 11. <ul><li>Mike’s Marketing </li></ul>
  12. 12. <ul><li>Mike’s Challenge </li></ul>VS
  13. 13. <ul><li>Mike’s Timeframe </li></ul>
  14. 14. <ul><li>Mike’s Measuring Stick </li></ul>
  15. 15. <ul><li>“ Butts in the Seats” </li></ul>
  16. 16. <ul><li>Let the Challenge Begin… </li></ul>
  17. 17. <ul><li>Customers opt-in </li></ul>
  18. 23. <ul><li>Business Sends Promotion </li></ul>
  19. 24. <ul><li>Customers Receive Promotion </li></ul>
  20. 28. <ul><li>Customers Redeem Promotion </li></ul>
  21. 29. “ Butts in the Seats”
  22. 30. <ul><li>6 Months later… </li></ul>
  23. 31. VS
  24. 32. VS
  25. 33. <ul><li>Subscriber Growth </li></ul>
  26. 34. Ease of Opt-in Pencil & paper (slow) Mobile phone (fast)
  27. 35. <ul><li>Open Rate </li></ul>
  28. 36. Message Overload 1,216 messages/month 150 messages/month
  29. 37. Redemption Rate
  30. 38. Ease of Redemption Print/Own smartphone Any mobile phone
  31. 40. VS
  32. 41. Subscriber Growth
  33. 42. <ul><li>Customer Usage </li></ul>9% 72%
  34. 43. <ul><li>Redemption Rate </li></ul>
  35. 44. <ul><li>Message Overload </li></ul>9,100 messages/month 150 messages/month
  36. 46. VS
  37. 47. <ul><li>Subscriber Growth </li></ul>
  38. 48. <ul><li>Customer Usage </li></ul>50-60% 72%
  39. 49. <ul><li>Redemption Rate </li></ul>
  40. 50. <ul><li>Message Overload </li></ul>9,100 messages/month 150 messages/month
  41. 52. = DUH!!!
  42. 53. <ul><li>Mike’s Delima </li></ul>
  43. 54. <ul><li>Mike’s Answer </li></ul>
  44. 58. <ul><li>TheDerekJohnson.com </li></ul><ul><li>facebook.com/TheDerekJohnson </li></ul><ul><li>twitter.com/TheDerekJohnson </li></ul><ul><li>206.334.4012 </li></ul><ul><li>[email_address] </li></ul>Download this presentation: Questions?

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