Kristin Graham, Expedia’s VP of Communications and Recruiting, shares insights and lessons learned from using social media to build community for their portfolio of global travel brands, which includes Hotels.com, TripAdvisor and Hotwire. See accompanying video at http://www.ustream.tv/channel/smbseattle. Be social. Follow us @SMBSeattle, fan us on Facebook , or join our LinkedIn group. This event co-hosted with IABCSeattle.