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PEMCO Insurance: Leading with Relationships

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Rod Brooks, PEMCO Insurance, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.” Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle

Published in: Business, Economy & Finance

PEMCO Insurance: Leading with Relationships

  1. 1. PEMCO Insurance: Leading with Relationships Rod Brooks VP & Chief Marketing Officer PEMCO Insurance
  2. 2. World-Class Customer Experience PEMCO BUSINESS MODEL •  60 Years in Business •  Property & Casualty •  Relationship-based
  3. 3. 60 Years in Business Property & Casualty Relationship-based
  4. 4. Business Objective = Grow Awareness Perception Preference Connection Selection Renewal Advocacy
  5. 5. CHALLENGER BRAND Lack economies of scale Highly creative/nimble Well-defined strategies Challenge the establishment Capitalize on WOM from loyal customers Innovative
  6. 6. The Perfect Storm – Convergence of Forces BHAG: Never have to pay for a lead again Culture: Lead with relationship VOC: Listen, organize, engage and measure
  7. 7. PEMCO’s success depends on the positive opinion of people like me. They listen, participate, encourage and enable me to share with others. Listen Enable + Participate Encourage
  8. 8. Our Strategy =  
  9. 9. The Journey to Making Our Brand “Talkable”
  10. 10. The Journey to Making Our Brand “Talkable”
  11. 11. In 2009, PEMCO sponsored more than 50 events across Washington state.
  12. 12. PEMCO Brand Ambassadors
  13. 13. Offline / Online Engagement   Create modular marketing tools   Develop on-site promotional activitiesb   Incite event attendees to engage PEMCO Brand Ambassadors in conversations offline and online Why is PEMCO talkable?
  14. 14. Twitter: @PEMCO Twitter: @PEMCO_NW Blog: www.pemconorthwest.com Microsite: www.werealotlikeyou.com
  15. 15. Next Steps @PEMCO @PEMCO_NW
  16. 16. Let’s Connect Twitter: @NW_Mktg_Guy Rod.Brooks@PEMCO.com Blog: www.PEMCOnorthwest.com
  17. 17. www.werealotlikeyou.com @PEMCO @PEMCO_NW

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