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Getting folks to follow you isn’t enough— the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaign...

Getting folks to follow you isn’t enough— the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the least and most effective strategies and activities and explore different ways to measurement impact.