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Dave Boyce, Fundly: From Fans to Followers to Funds

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Dave Boyce, CEO, Fundly
Twitter Handle: @davidjboyce1

I have 10,000 fans on Facebook and 6,000 followers on Twitter—now what? I've tried asking them for money, but they don't seem interested in donating—what to do? Learn the simple techniques you can use to build engagement among your base so that when you need them, they are there for you—to volunteer, to donate, or to fundraise.

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Dave Boyce, Fundly: From Fans to Followers to Funds

  1. 1. From Fans to Followers to Funds
  2. 2. Let’s Be Friends I have 10,000 Facebook fans & 6,000 Twitter followers. Now what?
  3. 3. Your Social Contract Share Engaging ContentRecruit New PromoteSupporters Fund Raise
  4. 4. What is Engagement?
  5. 5. Behavior CanBe Trained
  6. 6. Give Followers What They Want What Your What Your Followers Want: Nonprofit Wants: Engagement Content that Response toInforms, Inspires, Invok Fundraising Requests es Emotions, or Entertains
  7. 7. Engagement & Product Views* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
  8. 8. Engagement & Purchase Intent* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
  9. 9. Engagement & Store Lookups* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
  10. 10. Engagement & Online Sales* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
  11. 11. But… What does that mean?
  12. 12. What type of content resonates with your fans?What issues do your fans care about most?
  13. 13. Measure & ImproveEngagement By Content Type • Questions drove 179% • Videos had 116% more more engagement than engagement than 3rd party status updates w/o links content but links were 67% of all posts, videos were 3%
  14. 14. Measure & ImproveEngagement By Relevancy of Content • Positive “Save the Rainforest” posts had 121% more engagement than negative “Deforestation” posts.
  15. 15. How To Choose Content • YES: Save the Rainforest (how to take action), Plants, Pictures, L ocations, Facts, Deforestati on, and Animals • NO:3 Billion searches per day – The worlds Tourist/Travel, People, NGlargest focus group! Os, Kids, and Food
  16. 16. Making FundraisingMore Social (Engaging) Sharing with your fans is just the 1st step • Celebrate milestones • Thank supporters • Announce donation matches • Share good press • Promote top fundraiser rewards • Create momentum!
  17. 17. Social FundraisingPotential Annual Giving Potential = Engagement + Likes + Social Multiplier Do you know the value of a like?
  18. 18. Where Do I Go For Help?• blog.fundly.com• MediaCause.org• Facebook.com/nonprofits
  19. 19. Thank You!

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