Ritu Sharma: Leveraging Social Media for Events

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Ritu Sharma, Co-Producer, Social Media for Nonprofits

Ritu has produced seven sold out events in cities around the country for Social Media for Nonprofits. In this hands-on and interactive session, attendees will learn how to leverage social media for ticket sales, outreach and engaging with the right demographic and gain skills that can be applied to galas, friendraising and fundraising events.

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Ritu Sharma: Leveraging Social Media for Events

  1. 1. Leveraging Social Media for Events Ritu Sharma - @ritusharma1 Social Media for Nonprofits @ritusharma1Thursday, November 17, 11
  2. 2. Why Social Media? • Increase your reach • Relatively low cost • Viral effect- friends of friends/ networks @ritusharma1Thursday, November 17, 11
  3. 3. Post on FacebookThursday, November 17, 11
  4. 4. Post Event on LinkedIn @ritusharma1Thursday, November 17, 11
  5. 5. Community Calendars/ Secondary PlatformsThursday, November 17, 11
  6. 6. Invite via Email!Thursday, November 17, 11
  7. 7. Invite • Invite all your Friends & Followers on Respective Platforms • Invite via Multiple Channel- Email, LinkedIn, Facebook. @ritusharma1Thursday, November 17, 11
  8. 8. Create an Event Hashtag (e.g. #SM4NP) www.twubs.com www.tagal.us @ritusharma1Thursday, November 17, 11
  9. 9. Promote1. Post Regular Updates- Pictures, Speakers,Awards, Awardees, Auction Items, Sponsors,Partners and even Attendee Stories.2. Post More Pictures & Videos vs.announcements (cute stuff helps!)3. Invite Attendees to RSVP as they RegisterThursday, November 17, 11
  10. 10. Continued..... • Be Sure to Tag Speakers, Partners and Pretty Much Anyone you can Tag. • Budget Permitting- Run a Few Facebook Ads • Target Your Demographic Narrowly • Target Each Speaker/Awardee Organization • Target All Nonprofits (Relevant) • Target Based on Your Facebook InsightsThursday, November 17, 11
  11. 11. • Schedule Regular Event, Speaker, Awardee, Important Deadline Related Tweets • Post Tweets That Showcase the Work/ Organization of Your Speakers/Partners/ Attendees/Sponsors • ReTweet & Reply RELIGIOUSLY! • If Multi-City/Geographically Diverse- Follow Your Demographic in those Locations.Thursday, November 17, 11
  12. 12. Productivity Tools • Hootsuite • Automatic Scheduling • Mass Tweeting (Only when Appropriate) • Mass Direct Messaging (Be Very Careful/ Selective)Thursday, November 17, 11
  13. 13. HootsuiteThursday, November 17, 11
  14. 14. Productivity Tools Continued... • Simply Measured/RowFeeder/ Exportly • Gather Data Rich Worksheets • See Who is Following YouThursday, November 17, 11
  15. 15. Rowfeeder/Exportly Top$Time$Zones$ (GMT,05:00)#Eastern#Time#(US#&#Canada)# 32%$ Users$by$#$of$Followers$ (GMT,08:00)#Pacific#Time#(US#&#Canada)# 28%$ (GMT,06:00)#Central#Time#(US#&#Canada)# 17%$ !0!to!100!! 15%$ (GMT,05:00)#Quito# 9%$ 25%$ !100!to!500!! (GMT,07:00)#Mountain#Time#(US#&#Canada)# 3%$ 11%$ !500!to!1000!! (GMT,09:00)#Alaska# 1%$ !1000!to!2500!! (GMT)#London# 1%$ 15%$ 34%$ !>!2500!! (GMT,03:00)#Greenland# 1%$ (GMT,10:00)#Hawaii# 1%$ (GMT+01:00)#Amsterdam# 1%$ 0%# 10%# 20%# 30%# 40%#Thursday, November 17, 11
  16. 16. Make Your Event Social • Create & Engage Check-in on Facebook & FoursquareThursday, November 17, 11
  17. 17. Make Your Event Social Provide a Twitter Wall- via free services like tweetchat.com & Twitterfall.comThursday, November 17, 11
  18. 18. Storify.comThursday, November 17, 11
  19. 19. Express Gratitude! • ReTweet/Reply • Thank & Recognize Volunteers, Key Supporters Speakers • Call & Email @ritusharma1Thursday, November 17, 11
  20. 20. Thank You! Questions? @ritusharma1Thursday, November 17, 11

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