Mobile Fundraising:What’s hot, what’s not, what’s new!
@snotforprofit          www.artez.com    http://www.slideshare.net/clairekerr
Still think“mobile” is a buzz word?
What do we mean by mobile?         What do we mean by “smartphone”?
Smartphones are special …
Smartphones sales now surpass   computer sales globally. You know   this …
What about Canada?Smartphone penetration   is reaching 50%
Tablets … Theyre mobile too!
• Education• Service delivery• Advocacy
I can haz cash
Text-to-give
4% of mobile users have                  donated by text in Canada                  47% of text donors were               ...
Trends for Mobile Channels   24 % decrease in the number    of organizations with active       text-to-give programs    27...
Mobile Web
Mobile web
Mobile web
1 in 5 visitors to amobile-optimized smallbusiness site make animmediate call to thatbusiness.
Traffic           eCommerce10%            8%    Mobile is ….
The visible mobile channel         10% of traffic to Canadian       fundraising & donation pages          is from mobile d...
Mobile web transactions   2.15% of donors   via mobile web
Peeking at your own statistics?
Mobile applications
Push Notifications
Mobile apps for fundraising
Case study – Event fundraising          in Canada                 10-17% of event           participants logging in on a  ...
Event participants who used a mobile app    for fundraising raised 115% more      than non-mobile participants
Mobile web pages for events
&Participants who use mobile web & mobile          apps raise 150% more.
Remember…Mobile web transactions   2.15% of donors   via mobile web
In peer-to-peer events & campaigns  across our Canadian platform ...       3 - 7% of donations are made through mobile dev...
Why?
What’s Trending?
Epic Mobile Messaging
What are you telling yourmobile supporters?
Mobile PaymentExpansion
Canadian friendly options!
Your NewOffsite Toolkits
Social loginthrough mobile enabled social  networking  credentials!
77% of social mediausers prefer social login     to traditional      registration.
Corporate Partnerships   in Mobile Spaces
Mobile ad                         marketing …You’re already expanding into digital ad buy…
Where do your supporters          spend their time …?Time spent on the internet: 26%Advertising budget on internet: 22%Tim...
Gamification trends on the rise
QR code expansion
Pennies for Life
Your mobile optimized platforms
Mobile optimized platforms
Don’t forget the unavoidableintersection of social & mobile             Of the over 600 million             people on Face...
In events & fundraising campaigns across our Canadian platform ...      15-18% of donations   are referred from Facebook
Google GoMo
Who am I spying on?
@snotforprofit          www.artez.com    http://www.slideshare.net/clairekerr
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
Claire Kerr, Director of Digital Philanthropy, Artez Interactive
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Claire Kerr, Director of Digital Philanthropy, Artez Interactive

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Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.

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  • http://mobilegivingforum.ca/presentations/Consumer%20and%20Text%20Stats%20-%20Mobile%20Giving%20Forum%20May%203,%202012%20-%20David%20Farnes.pdf
  • http://mobilegivingforum.ca/presentations/Consumer%20and%20Text%20Stats%20-%20Mobile%20Giving%20Forum%20May%203,%202012%20-%20David%20Farnes.pdf
  • Oxfam.co.uk
  • Salvationarmy.ca
  • http://www.mediapost.com/publications/article/168684/one-in-five-visits-to-mobile-smb-sites-results-in.html#ixzz1ncTfLntE 
  • http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/Mobile is 10% of global trafficMobile commerce is 8% of American eCommerce
  • Artez.com
  • Red Cross
  • ReThink Breast Cancer
  • Tate Museum – Race Against Time
  • Beardathon.ca mobile personal pages
  • Artez.com
  • Canadian Breast Cancer Foundation
  • Square
  • http://mobilesyrup.com/2012/03/15/paypal-here-launches-in-canada-brings-mobile-payments-to-the-forefront/
  • Charities Are Ditching Clipbo
  • http://www.janrain.com/press-releases/research-reveals-consumers-increasingly-interested-social-login
  • http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
  • http://www.rom.on.ca/dinos/
  • http://robinhoodnyc.tumblr.com
  • Artez.com
  • Google.com/gomo
  • Claire Kerr, Director of Digital Philanthropy, Artez Interactive

    1. 1. Mobile Fundraising:What’s hot, what’s not, what’s new!
    2. 2. @snotforprofit www.artez.com http://www.slideshare.net/clairekerr
    3. 3. Still think“mobile” is a buzz word?
    4. 4. What do we mean by mobile? What do we mean by “smartphone”?
    5. 5. Smartphones are special …
    6. 6. Smartphones sales now surpass computer sales globally. You know this …
    7. 7. What about Canada?Smartphone penetration is reaching 50%
    8. 8. Tablets … Theyre mobile too!
    9. 9. • Education• Service delivery• Advocacy
    10. 10. I can haz cash
    11. 11. Text-to-give
    12. 12. 4% of mobile users have donated by text in Canada 47% of text donors were prompted by TVMobilegiving.ca
    13. 13. Trends for Mobile Channels 24 % decrease in the number of organizations with active text-to-give programs 27% increase in the use of mobile websites …
    14. 14. Mobile Web
    15. 15. Mobile web
    16. 16. Mobile web
    17. 17. 1 in 5 visitors to amobile-optimized smallbusiness site make animmediate call to thatbusiness.
    18. 18. Traffic eCommerce10% 8% Mobile is ….
    19. 19. The visible mobile channel 10% of traffic to Canadian fundraising & donation pages is from mobile devices…
    20. 20. Mobile web transactions 2.15% of donors via mobile web
    21. 21. Peeking at your own statistics?
    22. 22. Mobile applications
    23. 23. Push Notifications
    24. 24. Mobile apps for fundraising
    25. 25. Case study – Event fundraising in Canada 10-17% of event participants logging in on a mobile device…
    26. 26. Event participants who used a mobile app for fundraising raised 115% more than non-mobile participants
    27. 27. Mobile web pages for events
    28. 28. &Participants who use mobile web & mobile apps raise 150% more.
    29. 29. Remember…Mobile web transactions 2.15% of donors via mobile web
    30. 30. In peer-to-peer events & campaigns across our Canadian platform ... 3 - 7% of donations are made through mobile devices
    31. 31. Why?
    32. 32. What’s Trending?
    33. 33. Epic Mobile Messaging
    34. 34. What are you telling yourmobile supporters?
    35. 35. Mobile PaymentExpansion
    36. 36. Canadian friendly options!
    37. 37. Your NewOffsite Toolkits
    38. 38. Social loginthrough mobile enabled social networking credentials!
    39. 39. 77% of social mediausers prefer social login to traditional registration.
    40. 40. Corporate Partnerships in Mobile Spaces
    41. 41. Mobile ad marketing …You’re already expanding into digital ad buy…
    42. 42. Where do your supporters spend their time …?Time spent on the internet: 26%Advertising budget on internet: 22%Time spent on mobile devices: 10%Advertising budget on mobile: 1%
    43. 43. Gamification trends on the rise
    44. 44. QR code expansion
    45. 45. Pennies for Life
    46. 46. Your mobile optimized platforms
    47. 47. Mobile optimized platforms
    48. 48. Don’t forget the unavoidableintersection of social & mobile Of the over 600 million people on Facebook, more than half access it through a mobile device!
    49. 49. In events & fundraising campaigns across our Canadian platform ... 15-18% of donations are referred from Facebook
    50. 50. Google GoMo
    51. 51. Who am I spying on?
    52. 52. @snotforprofit www.artez.com http://www.slideshare.net/clairekerr

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