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Ai buzz transformation slideshow


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It turns out that most dealerships are using traditional marketing methods verses leveraging the power of Internet to market their products and services. This slideshow illustrates how the Internet is transforming some dealerships marketing efforts.

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Ai buzz transformation slideshow

  1. 1. TRANSFORM your marketing . It’s time to…
  2. 2. In 2012 there will be 239 million internet users in the U.S., representing 75.65% of the total population.
  3. 3. 91.4% of consumers go to the Internet before… … buying a car.
  4. 4. 70% of the links search users click on are organic – not paid
  5. 5. K Keywords are the new neon signs
  6. 6. 78% of Internet users conduct product research online
  7. 7. Twitter’s active user base generates 90 Million Tweets per day .
  8. 8. Facebook will reach 143.4 million US users in 2012.
  9. 9. 24% of adults have posted comments or reviews online about things they buy.
  10. 10. Search engine marketing, social media, blogging & other Internet trends have fundamentally transformed the way people shop and purchase automobiles but many dealerships still use outdated & inefficient old fashioned advertising. TONY FRENCH
  11. 11. More than half of all Internet users read blogs at least monthly.
  12. 12. Online The Rest This is most dealership’s marketing mix.
  13. 13. 40% Of US households have a DVR
  14. 14. 51% of are more likely to buy the brands they fan.
  15. 15. WEB EQUITY Own Your Website Presence Online
  16. 16. The Average Consumer Only Visits 1.8 Dealerships in Person.
  17. 17. 1 out of every 8 minutes online is spent on Facebook
  18. 18. Mobile shoppers will reach 72.8 million in 2012.
  19. 20. If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki Chief of Staff, U. S. Army
  20. 21. 54% of Consumers Choose Their Dealer Online
  21. 22. Dealerships only increased advertising spending on the internet 19.1% in the last ten years. REALLY? NADA State of the Industry Report 2011
  22. 23. TRANSFORM your marketing. It’s time to…