Wish APP

1. Group 3: Kate Butera, Ashley Shrauger, Victor Werny,
Jingjing Ao, Joe Waldner

2. Agenda
What is Wish?
User Profile
Monetization Strategy
Marketing Benefits
Marketing Risk

3. What is Wish?
 Founded in 2011 by Peter Szulczewski (CEO) and Danny Zhang (CTO)
 The 6th largest mobile and web e-commerce platform in the world and has over
US$1 billion in funding.
 In 2017, the Wish mobile shopping app had over 100 million users on the iOS and
Android platforms.
 Over 300 million people use Wish to get trending items

4. Features
 Browse through millions of products in your favorite categories
 Refine search by Size, Color, and Rating
 Access to thousands of trustworthy user reviews & photos
 Create multiple Wish Lists, such as “Holiday Outfits” or “Android Accessories”
 Deal Dash - Once-a-day extra discount on a select number of items

5. Market & Demographics
Who uses the App?
- Value conscious people
- “Walmart crowd, but younger”
- Wish Closet: women ages 15 - 25
Demographics?
- “Most of the orders” come “from heartland America or small towns” (Tung)
- Half a million active daily users

6.  Cheap
 Diverse
 Free App
 Create a wish list
 Easy ordering process
 Free gifts and discounts
Why Use This App?

7.  Unique items
 Low/Affordable prices
 Entertaining/Laid back experience
 Easy access (online)
What to Expect?

8. How Wish Makes Money
 Wish makes money by charging a 15% take rate.
 A take rate is the percentage of the value of the transaction that Wish gets to keep as
revenue
 Wish can charge such a high take rate due to the fact that merchants do not have to
do anything, the app generates sales for merchants and connects merchants products
with target audiences
 They essentially sit back and let the app generate sales

9. Effect on User Experience
 The Monetization strategy of Wish has zero effect on User Experience
 Due to the 15% take, Wish is able to keep the app fully functioning for consumers and
does not charge a fee to create an account
 Not like a “News” website which is full of ads, pop ups and subscriptions

10. Benefits of Ecommerce
 Attracts new customers that search for a product.
 Eliminates geographic limitations
 Connect with customers on a common factor: The Internet
 Online stores normally open 24/7
 Low operational costs.

11. Business Model
Three main strategies that Wish relies on:
 Concentrating on mobile platforms
 Targeting impulsive buyers and offering a wide variety of goods
 Offering steep discounts so that nobody is able to compete with prices

12. Marketing Tool
 Acts as the intermediary between customers and sellers
Note: isn’t directly involved in any transactions between them
 Ebay and Amazon follow a similar business plan to Wish.
 Raise brand awareness while also improving efficiency for both buyers and sellers.

13. Successes and Failures
Successes
 Save Time
 Save Money
Failures
 Longer shipping times than normal
 Fake/low quality goods

14. Industry Recommendations
 Industry that might want to use this tool- Online Grocery Shopping Companies
 Industry that might want to avoid this tool- Luxury Good Companies

15. Marketing Risks
What are the risks involved?
 Some discounts are too good to be true
 The app displays customers real names
 Unpredictable shipping times
How to avoid these risks/avoid them happening in the
future?
 Flag products with low ratings
 Alter the protection of user data
 Have suppliers guarantee a certain shipping date

16. Thank You! Questions?