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Agenda<br />IT Today<br />Enterprise IT: Systems of Record<br />Consumer IT: Systems of Engagement<br />The Consumerizatio...
Enterprise IT: The Current StateSystems of Record are Largely Complete<br />Transaction systems for global commerce . . . ...
IT Innovation: For the Past Decade<br />Consumer  IT<br />On Fire<br />Enterprise IT<br />On Hold<br /> © 2011, TCG Adviso...
Redefining IT for ConsumersThe Digitization of Human Culture<br />Access<br />Infinite content, no barriers to entry, no b...
The Millennial’s Lament<br />How can it be<br />I am so powerful as a consumer<br />And so LAMEas an employee!!??<br />How...
The Future of Enterprise IT: An Evolution in Infrastructure<br />Platform as a Service<br />Composite Apps in the Cloud<br...
The Future of Enterprise IT: A Revolution in Applications<br />Video on Demand<br />YouTube, Skype, Facetime<br />Instant ...
The Future of IT:  Evolution or Revolution?<br />Evolution in Infrastructure<br />Focuses on Systems of Record<br />Contin...
Focuses on Systems of Engagement
Totally new end user experience
Radically discontinuous with current infrastructure & policies</li></ul>What will force enterprise IT to invest in<br />sy...
Global Business DynamicsWill Drive the Enterprise IT Revolution<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />Globa...
The World is Flat:The Rise of Collaborative Business Networks<br />Structure of business has changed<br />OLD: Hierarchica...
The World is Flat:The Rise of Collaborative Business Networks<br />Burden falls on the middle of the organization<br />Not...
Enterprise Systems of Engagement<br />© 2011, TCG Advisors LLCFebruary 19, 2011<br />Who knows energy and speaks Chinese?<...
Enterprise YouTube
Enterprise Search
Enterprise App Store
Enterprise Twitter
On demand conferencing
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Geoffrey Moore - The Future of Enterprise IT

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Keynote slides from Geoffrey Moore's presentation on the Future of Enterprise IT. Learn more at http://blogs.sap.com/analytics

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Transcript of "Geoffrey Moore - The Future of Enterprise IT"

  1. 1. The Future of Enterprise IT2010 – 2020From Systems of Record toSystems of Engagement<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  2. 2. Agenda<br />IT Today<br />Enterprise IT: Systems of Record<br />Consumer IT: Systems of Engagement<br />The Consumerization of Enterprise IT<br />Evolution or Revolution?<br />The Forcing Function<br />Enterprise Systems of Engagement<br />What Will Change<br />Impact on IT Organizations<br />Next Steps<br />© 2011, TCG Advisors LLCFebruary 19, 2011<br />
  3. 3. Enterprise IT: The Current StateSystems of Record are Largely Complete<br />Transaction systems for global commerce . . . <br />Financials, Order Processing, Inventory, HR, CRM, Supply Chain . . .<br />Mainframes, minis, client-server, PC, Internet-enabled, SaaS<br />Drove three decades of investment<br />Data centers everywhere<br />OLTP and Business Intelligence were the key drivers<br />Network seen as a transport mechanism only<br />Y2K put the capstone on this trend<br />Pulled forward a half decade of investment<br />Enterprise IT has had to go through a long “digestive” period<br />Focus in past decade has been on efficiency investments<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  4. 4. IT Innovation: For the Past Decade<br />Consumer IT<br />On Fire<br />Enterprise IT<br />On Hold<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  5. 5. Redefining IT for ConsumersThe Digitization of Human Culture<br />Access<br />Infinite content, no barriers to entry, no barriers to exit<br />Communications are any-to-many-to-one<br />Social networks, blogs, Skype, Twitter<br />Broadband<br />Pictures and video are the killer apps<br />Newspapers and magazines are toast<br />TV and radio are being reengineered even as we speak<br />Mobile<br />PC for the emerging markets<br />iPhone sets the bar in mature markets<br />Texting, camera, location-based services<br />What does this mean for the enterprise?<br />© 2011, TCG Advisors LLCFebruary 19, 2011<br />
  6. 6. The Millennial’s Lament<br />How can it be<br />I am so powerful as a consumer<br />And so LAMEas an employee!!??<br />How disruptive do you think Consumer IT<br />will be to Enterprise IT?<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  7. 7. The Future of Enterprise IT: An Evolution in Infrastructure<br />Platform as a Service<br />Composite Apps in the Cloud<br />Software as a Service<br />Enterprise Apps over the Internet<br />Infrastructure as a Service<br />Managed Hosting<br />Virtualized<br />Data Centers<br />Servers, Storage, and Networks<br />We’re doing this today<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  8. 8. The Future of Enterprise IT: A Revolution in Applications<br />Video on Demand<br />YouTube, Skype, Facetime<br />Instant Orientation<br />GPS, Google Maps, Navigation<br />Instant Communication<br />SMS, Facebook, Twitter<br />Info on Demand<br />Google, Bing, Yelp, Wikipedia<br />We’re not even close to doing this<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  9. 9. The Future of IT: Evolution or Revolution?<br />Evolution in Infrastructure<br />Focuses on Systems of Record<br />Continuation of current trends<br />Not fundamentally disruptive<br /><ul><li>Revolution in Applications
  10. 10. Focuses on Systems of Engagement
  11. 11. Totally new end user experience
  12. 12. Radically discontinuous with current infrastructure & policies</li></ul>What will force enterprise IT to invest in<br />systems of engagement?<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  13. 13. Global Business DynamicsWill Drive the Enterprise IT Revolution<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />Globalization<br />Outsourcing<br />Commoditization<br />The World Gets<br />Flatter Every Day<br />Differentiation<br />Divestiture<br />Specialization<br />
  14. 14. The World is Flat:The Rise of Collaborative Business Networks<br />Structure of business has changed<br />OLD: Hierarchically organized integrated enterprises<br />NEW: Business networks of specialized enterprises<br />Business networks increase demand for<br />Communication – Coordination - Collaboration<br />Relationship management and trouble shooting<br />Challenge: To engage with peers globally to solve problems<br />Answers are not in Systems of Record<br />They are in other people’s (and often other companies’) heads<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  15. 15. The World is Flat:The Rise of Collaborative Business Networks<br />Burden falls on the middle of the organization<br />Not front-line workers engaged in transactional workflows<br />Not top executives engaged in strategic issues<br />Need to invest in “IT for the middle tier”<br />In-the-moment empowerment through Systems of Engagement<br />Broad and easy access to Systems of Record on demand<br />Systems of Engagement have four design principles: <br />Global – Mobile– Social– Virtual <br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />“Let your people go!”<br />
  16. 16. Enterprise Systems of Engagement<br />© 2011, TCG Advisors LLCFebruary 19, 2011<br />Who knows energy and speaks Chinese?<br />Can you do a demo for the field?<br /><ul><li>Enterprise Facebook
  17. 17. Enterprise YouTube
  18. 18. Enterprise Search
  19. 19. Enterprise App Store
  20. 20. Enterprise Twitter
  21. 21. On demand conferencing
  22. 22. Global presence detection
  23. 23. Mobile access to everything
  24. 24. Social content management
  25. 25. With more revolutionary applications to come . . . . </li></ul>Who is the VP Operations in Client X?<br />Let’s make sure everyone fills out the budget the same way!<br />How is the quarter coming?<br />Let’s get everyone together now!<br />I need to talk to Harry—where is he?<br />Let’s look at the data and get Charlie to walk us thru it<br />What got decided at the last project meeting?<br />
  26. 26. The Role of Analytical AppsInfo: On Demand, In the Moment, On the Go<br />Trade Promotion Effectiveness<br />Health Care Quality Management<br />On-Shelf Availability insight<br />Rapid Readiness Assessment for Defense<br />Sales Analysis for Retail<br />IP Rights Analysis<br />Upstream Operations Performance Analysis<br />Program Manager’s Cockpit <br />Multi-Channel Analysis for Retail<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />Engagement requires an underlying fact base<br />
  27. 27. Where’s the ROI?<br /><ul><li>Shorter cycle times
  28. 28. Faster trouble shooting
  29. 29. Greater agility
  30. 30. Less scrap and rework
  31. 31. Higher yields</li></ul>Dealing with Darwin © 2006, TCG Advisors LLCFebruary 19, 2011<br />All the classic process metrics, <br />except the processes no longer report to you<br />
  32. 32. Systems of Record & Systems of Engagement<br />Systems of Record create efficiency<br />Impossible to do global commerce without them<br />Focus on cost, quality, and contractual commitments<br />Systems of Engagement create effectiveness<br />Address the complexities of global business relationships<br />Create compelling consumer interactions on line<br />Correct architecture<br />SOEs operating on top of and in touch with SORs<br />This is where the evolution in infrastructure comes in<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  33. 33. Implications for IT Organizations<br />Systems of <br />Record<br />Systems of <br />Engagement<br />Command & Control<br />Collaborative<br />Transaction-oriented<br />Interaction-oriented<br />Data-centric<br />User-experience-centric<br />User learns system<br />System learns user<br />Safe & secure<br />Cool & groovy<br />We don’t do groovy very well<br />How do you suggest we start?<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  34. 34. For Systems of Engagement, Focus on Moments of Engagement<br />Every strategy is made or broken during a handful of moments of engagement—what are yours?<br />Who represents your enterprise in these moments, and what have you done to empower them specifically?<br />What Systems of Engagement would make them more powerful, and how quickly can you get them into their hands?<br />What a difference a day makes!<br /> © 2011, TCG Advisors LLCFebruary 19, 2011<br />
  35. 35. Recap<br />IT Today<br />Systems of Record: Our interstate highway system<br />Systems of Engagement: The next frontier<br />The Consumerization of Enterprise IT<br />Evolution at the systems layer<br />Revolution at the applications layer<br />Enterprise Systems of Engagement<br />Communicate – Coordinate – Collaborate<br />Global – Mobile – Social – Virtual<br />Early wins from moments of engagement<br />© 2011, TCG Advisors LLCFebruary 19, 2011<br />
  36. 36. © 2011, TCG Advisors LLCFebruary 19, 2011<br />

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