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Geoffrey Moore - The Future of Enterprise IT

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Keynote slides from Geoffrey Moore's presentation on the Future of Enterprise IT. Learn more at http://blogs.sap.com/analytics

Keynote slides from Geoffrey Moore's presentation on the Future of Enterprise IT. Learn more at http://blogs.sap.com/analytics

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  • 1. The Future of Enterprise IT2010 – 2020From Systems of Record toSystems of Engagement
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 2. Agenda
    IT Today
    Enterprise IT: Systems of Record
    Consumer IT: Systems of Engagement
    The Consumerization of Enterprise IT
    Evolution or Revolution?
    The Forcing Function
    Enterprise Systems of Engagement
    What Will Change
    Impact on IT Organizations
    Next Steps
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 3. Enterprise IT: The Current StateSystems of Record are Largely Complete
    Transaction systems for global commerce . . .
    Financials, Order Processing, Inventory, HR, CRM, Supply Chain . . .
    Mainframes, minis, client-server, PC, Internet-enabled, SaaS
    Drove three decades of investment
    Data centers everywhere
    OLTP and Business Intelligence were the key drivers
    Network seen as a transport mechanism only
    Y2K put the capstone on this trend
    Pulled forward a half decade of investment
    Enterprise IT has had to go through a long “digestive” period
    Focus in past decade has been on efficiency investments
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 4. IT Innovation: For the Past Decade
    Consumer IT
    On Fire
    Enterprise IT
    On Hold
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 5. Redefining IT for ConsumersThe Digitization of Human Culture
    Access
    Infinite content, no barriers to entry, no barriers to exit
    Communications are any-to-many-to-one
    Social networks, blogs, Skype, Twitter
    Broadband
    Pictures and video are the killer apps
    Newspapers and magazines are toast
    TV and radio are being reengineered even as we speak
    Mobile
    PC for the emerging markets
    iPhone sets the bar in mature markets
    Texting, camera, location-based services
    What does this mean for the enterprise?
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 6. The Millennial’s Lament
    How can it be
    I am so powerful as a consumer
    And so LAMEas an employee!!??
    How disruptive do you think Consumer IT
    will be to Enterprise IT?
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 7. The Future of Enterprise IT: An Evolution in Infrastructure
    Platform as a Service
    Composite Apps in the Cloud
    Software as a Service
    Enterprise Apps over the Internet
    Infrastructure as a Service
    Managed Hosting
    Virtualized
    Data Centers
    Servers, Storage, and Networks
    We’re doing this today
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 8. The Future of Enterprise IT: A Revolution in Applications
    Video on Demand
    YouTube, Skype, Facetime
    Instant Orientation
    GPS, Google Maps, Navigation
    Instant Communication
    SMS, Facebook, Twitter
    Info on Demand
    Google, Bing, Yelp, Wikipedia
    We’re not even close to doing this
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 9. The Future of IT: Evolution or Revolution?
    Evolution in Infrastructure
    Focuses on Systems of Record
    Continuation of current trends
    Not fundamentally disruptive
    • Revolution in Applications
    • 10. Focuses on Systems of Engagement
    • 11. Totally new end user experience
    • 12. Radically discontinuous with current infrastructure & policies
    What will force enterprise IT to invest in
    systems of engagement?
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 13. Global Business DynamicsWill Drive the Enterprise IT Revolution
    © 2011, TCG Advisors LLCFebruary 19, 2011
    Globalization
    Outsourcing
    Commoditization
    The World Gets
    Flatter Every Day
    Differentiation
    Divestiture
    Specialization
  • 14. The World is Flat:The Rise of Collaborative Business Networks
    Structure of business has changed
    OLD: Hierarchically organized integrated enterprises
    NEW: Business networks of specialized enterprises
    Business networks increase demand for
    Communication – Coordination - Collaboration
    Relationship management and trouble shooting
    Challenge: To engage with peers globally to solve problems
    Answers are not in Systems of Record
    They are in other people’s (and often other companies’) heads
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 15. The World is Flat:The Rise of Collaborative Business Networks
    Burden falls on the middle of the organization
    Not front-line workers engaged in transactional workflows
    Not top executives engaged in strategic issues
    Need to invest in “IT for the middle tier”
    In-the-moment empowerment through Systems of Engagement
    Broad and easy access to Systems of Record on demand
    Systems of Engagement have four design principles:
    Global – Mobile– Social– Virtual
    © 2011, TCG Advisors LLCFebruary 19, 2011
    “Let your people go!”
  • 16. Enterprise Systems of Engagement
    © 2011, TCG Advisors LLCFebruary 19, 2011
    Who knows energy and speaks Chinese?
    Can you do a demo for the field?
    • Enterprise Facebook
    • 17. Enterprise YouTube
    • 18. Enterprise Search
    • 19. Enterprise App Store
    • 20. Enterprise Twitter
    • 21. On demand conferencing
    • 22. Global presence detection
    • 23. Mobile access to everything
    • 24. Social content management
    • 25. With more revolutionary applications to come . . . .
    Who is the VP Operations in Client X?
    Let’s make sure everyone fills out the budget the same way!
    How is the quarter coming?
    Let’s get everyone together now!
    I need to talk to Harry—where is he?
    Let’s look at the data and get Charlie to walk us thru it
    What got decided at the last project meeting?
  • 26. The Role of Analytical AppsInfo: On Demand, In the Moment, On the Go
    Trade Promotion Effectiveness
    Health Care Quality Management
    On-Shelf Availability insight
    Rapid Readiness Assessment for Defense
    Sales Analysis for Retail
    IP Rights Analysis
    Upstream Operations Performance Analysis
    Program Manager’s Cockpit
    Multi-Channel Analysis for Retail
    © 2011, TCG Advisors LLCFebruary 19, 2011
    Engagement requires an underlying fact base
  • 27. Where’s the ROI?
    • Shorter cycle times
    • 28. Faster trouble shooting
    • 29. Greater agility
    • 30. Less scrap and rework
    • 31. Higher yields
    Dealing with Darwin © 2006, TCG Advisors LLCFebruary 19, 2011
    All the classic process metrics,
    except the processes no longer report to you
  • 32. Systems of Record & Systems of Engagement
    Systems of Record create efficiency
    Impossible to do global commerce without them
    Focus on cost, quality, and contractual commitments
    Systems of Engagement create effectiveness
    Address the complexities of global business relationships
    Create compelling consumer interactions on line
    Correct architecture
    SOEs operating on top of and in touch with SORs
    This is where the evolution in infrastructure comes in
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 33. Implications for IT Organizations
    Systems of
    Record
    Systems of
    Engagement
    Command & Control
    Collaborative
    Transaction-oriented
    Interaction-oriented
    Data-centric
    User-experience-centric
    User learns system
    System learns user
    Safe & secure
    Cool & groovy
    We don’t do groovy very well
    How do you suggest we start?
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 34. For Systems of Engagement, Focus on Moments of Engagement
    Every strategy is made or broken during a handful of moments of engagement—what are yours?
    Who represents your enterprise in these moments, and what have you done to empower them specifically?
    What Systems of Engagement would make them more powerful, and how quickly can you get them into their hands?
    What a difference a day makes!
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 35. Recap
    IT Today
    Systems of Record: Our interstate highway system
    Systems of Engagement: The next frontier
    The Consumerization of Enterprise IT
    Evolution at the systems layer
    Revolution at the applications layer
    Enterprise Systems of Engagement
    Communicate – Coordinate – Collaborate
    Global – Mobile – Social – Virtual
    Early wins from moments of engagement
    © 2011, TCG Advisors LLCFebruary 19, 2011
  • 36. © 2011, TCG Advisors LLCFebruary 19, 2011