To further explore how small and medium businesses are using analytics for decision making, download the IDC paper, “Analytics for SMBs: Sharpen Operations, Capitalize on Business Opportunities,” sponsored by SAP: http://bit.ly/2qQkWf6.

1. 26%
North America
32%
Europe
37%
Asia/Pacific
33%
South Africa
43%
Latin America
All IDC research is © 2017 by IDC. All rights reserved. All IDC materials are licensed
with IDC's permission and in no way does the use or publication of IDC research
indicate IDC's endorsement of SAP’s products/or strategies.
These are the SMBs that plan to acquire
business intelligence/ business analytics
software for the first time in the next 12 months:
For more on how small and midsize businesses can benefit from
advanced data & analytics as part of digital transformation,
download the IDC paper, Analytics for SMBs: Sharpen Operations,
Capitalize on Business Opportunities, sponsored by SAP.
An IDC infographic sponsored by SAP
SMBs recognize the benefits analytics
can play in improving business
decisions and performance, including:
And many showed their agreement
with the statement: “Coordinating
information has helped
measurement/and planning.”
More successful SMBs were even more
likely to agree with that statement.
And business analytics software is
becoming more of a priority.
35%
North America
37%
Europe
41%
Asia/Pacific
52%
South Africa
54%
Latin America
10%+ annual
revenue growth
56%
1-9% annual
revenue growth
42% Flat or negative annual
revenue growth
25%
New insights on business operations, delivered in a timely way, can
help a growing firm continue to maintain agility and flexibility.
Data & Analytics: The
Competitive Edge for
Small and Midsize
Businesses (SMBs)
Streamline business
processes/practices
50%
Bridge organizational silos/depts
to improve coordination—one set
of information used by all
39%
Support data driven
decision making
49%
Gain new insights on
external operations
(customers, supply chain)
36%
Gain new insights on
internal operations
42%
Use real time reporting
for instant updates of
current activity
41%
are paying more attention to the adoption of technology to
transform their businesses in response to competitive pressure.
50% OF SMALL FIRMS
& 66% OF MIDSIZE FIRMS