Your SlideShare is downloading. ×
0
How	
  to	
  create	
  a	
  logo	
  
Rosa	
  Rubió	
  /	
  Com360	
  
Lleida	
  28/01/2014	
  
	
  
Logo	
  Quiz	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  

Simple	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  

Simple	
  

Memorable	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  
Simple	
  

Memorable	
  

Timeless	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  
Simple	
  

Memorable	
  

Timeless	
  

Versa@le/	
  
Flexible	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  

Simple	
  

Memorable	
  

Versa@le/	
  
Flexible	
  

Timeless	
 ...
Step1:	
  	
  
QUESTIONS	
  TO	
  ASK	
  	
  
BEFORE	
  
DESIGNING	
  THE	
  LOGO	
  
BASIC	
  INFORMATION	
  

•  Company	
  name	
  
•  What	
  word(s)	
  /	
  leTer(s)	
  /	
  icon	
  should	
  be	
  
incl...
Types	
  of	
  logos	
  

Iconic	
  
Logotype	
  
Combina@on	
  
marks	
  
Step1:	
  QuesEons	
  
•  What	
  are	
  the	
  values	
  or	
  mission?	
  
•  Who	
  are	
  your	
  viewers/readers/cust...
Step1:	
  QuesEons	
  
•  Is	
  there	
  something	
  specific	
  the	
  viewer	
  should	
  
remember	
  about	
  the	
  c...
Step2:	
  Word	
  graph	
  
Lleida	
  
Lleida	
  
Seu	
  Vella	
  

Lleida	
  
Seu	
  Vella	
  

Lleida	
  
River	
  Segre	
  
weather	
  
fog	
  

Seu	
  Vella	
  

Lleida	
  

snails	
  

Airport	
  
brown	
  

fruit	
  
walking...
River	
  Segre	
  
weather	
  
fog	
  

Seu	
  Vella	
  

Lleida	
  

snails	
  

Airport	
  
brown	
  

fruit	
  
walking...
San	
  Miguel	
  
weather	
  
fog	
  

River	
  Segre	
  
Seu	
  Vella	
  

Lleida	
  

snails	
  

Airport	
  
brown	
  
...
Step3:	
  which	
  font	
  and	
  colors?	
  
Fonts	
  
•  Hi, I’m Rosa and I’m four years old

•  Hi, I’m Rosa and brides love me
•  Hi, I’m Rosa and I’m WANTED
•  HI,...
Fonts	
  

• Lleida
• LLEIDA
• Lleida
•  Lleida

• Lleida
• Lleida
• Lleida
• Lleida
Colors	
  
Step4:	
  Design	
  phase	
  
Lleida	
  
Step5:Final	
  concepts	
  
Final	
  concepts	
  
•  Redefine	
  your	
  designs	
  
•  Once	
  you’re	
  happy	
  with	
  your	
  logo,	
  show	
  it	...
The	
  value	
  of	
  a	
  good	
  logo	
  can	
  be	
  
immense.	
  	
  
The	
  @me	
  taken	
  to	
  capture	
  and	
  h...
Thanks	
  
rosa@com360.cat	
  
@_Com360	
  
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
Upcoming SlideShare
Loading in...5
×

How to create a logo

486

Published on

Presentació amb motiu de la sessió de formació oferida al grup Comenius Mosaic a l'Escola del Treball de Lleida el dia 28 de gener de 2014

Published in: Design, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
486
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
42
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "How to create a logo"

  1. 1. How  to  create  a  logo   Rosa  Rubió  /  Com360   Lleida  28/01/2014    
  2. 2. Logo  Quiz  
  3. 3. 5  principles  of  effec@ve  logo  design   Simple  
  4. 4. 5  principles  of  effec@ve  logo  design   Simple   Memorable  
  5. 5. 5  principles  of  effec@ve  logo  design   Simple   Memorable   Timeless  
  6. 6. 5  principles  of  effec@ve  logo  design   Simple   Memorable   Timeless   Versa@le/   Flexible  
  7. 7. 5  principles  of  effec@ve  logo  design   Simple   Memorable   Versa@le/   Flexible   Timeless   Relevant/ Appropiate  
  8. 8. Step1:     QUESTIONS  TO  ASK     BEFORE   DESIGNING  THE  LOGO  
  9. 9. BASIC  INFORMATION   •  Company  name   •  What  word(s)  /  leTer(s)  /  icon  should  be   included  in  the  logo?  
  10. 10. Types  of  logos   Iconic  
  11. 11. Logotype  
  12. 12. Combina@on   marks  
  13. 13. Step1:  QuesEons   •  What  are  the  values  or  mission?   •  Who  are  your  viewers/readers/customers?   Who  will  see  your  logo?  Who  is  it  aimed  at?   •  Who  is  your  compe@@on?  How  are  you   different  from  them?  
  14. 14. Step1:  QuesEons   •  Is  there  something  specific  the  viewer  should   remember  about  the  company/ins@tu@on/ service/product  aYer  seeing  the  logo?  
  15. 15. Step2:  Word  graph  
  16. 16. Lleida  
  17. 17. Lleida  
  18. 18. Seu  Vella   Lleida  
  19. 19. Seu  Vella   Lleida  
  20. 20. River  Segre   weather   fog   Seu  Vella   Lleida   snails   Airport   brown   fruit   walking  
  21. 21. River  Segre   weather   fog   Seu  Vella   Lleida   snails   Airport   brown   fruit   walking  
  22. 22. San  Miguel   weather   fog   River  Segre   Seu  Vella   Lleida   snails   Airport   brown   fruit   walking  
  23. 23. Step3:  which  font  and  colors?  
  24. 24. Fonts   •  Hi, I’m Rosa and I’m four years old •  Hi, I’m Rosa and brides love me •  Hi, I’m Rosa and I’m WANTED •  HI, I’M ROSA AND I’D LIKE TO BE PETER
  25. 25. Fonts   • Lleida • LLEIDA • Lleida •  Lleida • Lleida • Lleida • Lleida • Lleida
  26. 26. Colors  
  27. 27. Step4:  Design  phase  
  28. 28. Lleida  
  29. 29. Step5:Final  concepts  
  30. 30. Final  concepts   •  Redefine  your  designs   •  Once  you’re  happy  with  your  logo,  show  it  to   your  target  audience  and  get  some  feed  back  
  31. 31. The  value  of  a  good  logo  can  be   immense.     The  @me  taken  to  capture  and  hold   your  crea@ve  thoughts  in  the  logo   design  process  is  @me  well  spent  
  32. 32. Thanks   rosa@com360.cat   @_Com360  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×