Presentació amb motiu de la sessió de formació oferida al grup Comenius Mosaic a l'Escola del Treball de Lleida el dia 28 de gener de 2014

1. How
to
create
a
logo
Rosa
Rubió
/
Com360
Lleida
28/01/2014

2. Logo
Quiz

23. 5
principles
of
effec@ve
logo
design
Simple

24. 5
principles
of
effec@ve
logo
design
Simple
Memorable

25. 5
principles
of
effec@ve
logo
design
Simple
Memorable
Timeless

26. 5
principles
of
effec@ve
logo
design
Simple
Memorable
Timeless
Versa@le/
Flexible

27. 5
principles
of
effec@ve
logo
design
Simple
Memorable
Versa@le/
Flexible
Timeless
Relevant/
Appropiate

28. Step1:
QUESTIONS
TO
ASK
BEFORE
DESIGNING
THE
LOGO

29. BASIC
INFORMATION
• Company
name
• What
word(s)
/
leTer(s)
/
icon
should
be
included
in
the
logo?

30. Types
of
logos
Iconic

31. Logotype

32. Combina@on
marks

33. Step1:
QuesEons
• What
are
the
values
or
mission?
• Who
are
your
viewers/readers/customers?
Who
will
see
your
logo?
Who
is
it
aimed
at?
• Who
is
your
compe@@on?
How
are
you
different
from
them?

35. Step1:
QuesEons
• Is
there
something
specific
the
viewer
should
remember
about
the
company/ins@tu@on/
service/product
aYer
seeing
the
logo?

36. Step2:
Word
graph

37. Lleida

38. Lleida

39. Seu
Vella
Lleida

40. Seu
Vella
Lleida

41. River
Segre
weather
fog
Seu
Vella
Lleida
snails
Airport
brown
fruit
walking

42. River
Segre
weather
fog
Seu
Vella
Lleida
snails
Airport
brown
fruit
walking

43. San
Miguel
weather
fog
River
Segre
Seu
Vella
Lleida
snails
Airport
brown
fruit
walking

44. Step3:
which
font
and
colors?

45. Fonts
• Hi, I’m Rosa and I’m four years old
• Hi, I’m Rosa and brides love me
• Hi, I’m Rosa and I’m WANTED
• HI, I’M ROSA AND I’D LIKE TO BE PETER

46. Fonts
• Lleida
• LLEIDA
• Lleida
• Lleida
• Lleida
• Lleida
• Lleida
• Lleida

47. Colors

63. Step4:
Design
phase

67. Lleida

73. Step5:Final
concepts

74. Final
concepts
• Redefine
your
designs
• Once
you’re
happy
with
your
logo,
show
it
to
your
target
audience
and
get
some
feed
back

75. The
value
of
a
good
logo
can
be
immense.
The
@me
taken
to
capture
and
hold
your
crea@ve
thoughts
in
the
logo
design
process
is
@me
well
spent

76. Thanks
rosa@com360.cat
@_Com360