Launching a new logo, tagline and website

1. A New Beginning
Introducing a new logo, new tagline,
new website

2. Why?
• Digicorp has completed 10 years in business
• Today as a company, we are
– Mature
– Clearer
– Wiser
• Feels right to reposition Digicorp for the
next decade

3. Introducing a New Logo

5. In one line…

6. Lato - The Typeface
• Lato is a sanserif typeface family designed in the Summer 2010 by
Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in
Polish).
• He wanted to create a typeface that would seem quite “transparent”
when used in body text but would display some original traits when used
in larger sizes.
• He used classical proportions (particularly visible in the uppercase) to
give the letterforms familiar harmony and elegance.
• The semi-rounded details of the letters give Lato a feeling of warmth,
while the strong structure provides stability and seriousness.

7. Mapping
Lato Digicorp
Transparency towards our employees and clients
Harmony in our processes
Elegance in our solutions
Warmth in our behaviour
Stability and Seriousness in our approach and solutions

8. Tagline
So what’s up with the new tagline?

9. 2004
• Bunch of determined and talented (may be)
people
• No experience
• No imagination
• Just coders

10. 2004

11. Fast forward to 2014
• We worked on million dollar projects
• Developed solution which received 5 star
usability rating
• Won “Best Software Company” and “Best
Mobile App Company” awards
• One of our products got featured in CNBC
• App developed by us got million dollar exit
• Worked with clients all across the globe

12. So what have we learned?
• Now our interaction with clients starts with a “Why?”.
We are here to solve a problem and without
understanding the purpose, we cannot provide a
meaningful solution.
• We are no longer just coding but crafting solutions
for our clients i.e. adding our own imagination to
make them meaningful.
• This transition in our thinking and approach from
2004 to 2014 is aptly conveyed in the new tagline

14. Presenting a small animation
conveying the same thought
process

16. Applause for Design Team

17. Website
Wow, lot of new stuff are launching
today!

18. Once again why?
• 4 things
– Who are you?
– What do you do?
– Why do you do it?
– How do I get in touch?
• It should tell a story
• Focus on content and typography

19. Because design is still about words…

20. Because design is still about words…

21. Because design is still about words…

22. Because design is still about words…

23. Because design is still about words…

24. www.digi-corp.com
We are live from today!

25. thoughts?
THANK YOU