Website analytics allow one to segment data like never before, ROI should be top of mind in any Social Media or Website marketing campaign.

1. Traditional - vs- Online Marketing
Measuring ROI

2. Traditional Marketing
• Magazines
• Brochures
• Newspaper
• Telephone
• Radio

3. 3 Steps to Success
The 3 main elements to any marketing plan are
1. Goals - Are set to give you vision or direction.
2. Tracking - Keeps your eye on the ball
3. Conversions- Your (ROI)
You must measure what is working, how much you invest
against the conversions to verify (ROI) Return On Investment

4. ROI - Return On Investment
Return on Investment is the most important and
elusive part of the marketing question.
• When it comes to online marketing; segment
and track everything possible.
• In todays economy every dollar counts.
• Online marketing is definable and trackable
Measure EVERYTHING - If it does not PAY
It does not Stay!

5. S.M.A.R.T.- Goal Setting
• Specific - How much money do I
want to make this year?
• Measure - How will I measure
success of marketing efforts in 2012?
• Attainable - Keep it real, do not
look for a Million dollars this year if
you only netted $30k last year.
• Relevant – Please compare
Apples to Apples & Oranges to
Oranges
• Time Bound – All Goals and
Plans must have a start date and a
completion date.

6. Can Your P.O.S. Do It All?
Marketing Starts With Accounting & Ends
With Accounting

7. Track Monthly, if not Weekly
(ROI) is figured by Total Coupons (x) Average Product fee of $20.00 = $547,880
***Note All Numbers (#’s) are Hypothetical Figures ***

9. 5- Essential Web Elements
1. Blog
2. Analytics
3. Social Media
4. Call to Action
5. Easy Navigation - 3 clicks or less
(Lead them where you want them to go!)

10. Blogs feed your website
• I suggest Wordpress.org
Hosted on the same
server as your
existing web site.

11. Feeding Fresh Content
• Art of writing / creating an inviting literary
environment (Creative Content). Website & Social
Media Marketing is an environment that is filled with
options and possibilities.
• Caveat… People will not intentionally read useless
content; they will not follow the mediocre.
• Social Media allows each product or service the
opportunity to truly shine. To sum up the goal of any
content creation program in one word, Inspiration!

12. Example Content for FB
What Should I do in Memphis TN?
Lead people where
you want them to go!
Open a
conversation,
ask your fans a question;
they will tell you exactly
what they think.
“What to do Memphis” searched 27,000 per month - 40 % comp
“Memphis Beat” searched 74,000 per month – 0 % comp

13. Social Media
Word of Mouth… Virtual Word of Mouth is Alive & Well.
As technology breaks down
barriers; it opens new doors.
Social Media / Blogs are the
Magical Point of Convergence
where the written word of a
business can become the
spoken word of the consumer.
Each contact made in Social Media holds infinite possibilities

14. Leverage Social Reach
Today more than ever word of mouth matters, the
spoken word is more powerful than the written.

15. 4 Hours & 40 Min. To Lead

16. Google Analytics are FREE
Analytics are
your Online P&L
Statement.
They allow you
“At a Glance”
overview of
your
customer, and
potential
customers
Wants, Needs &
Desires in a real

17. Who - What - When - Where - Why

18. Everything Matters

19. A-B Testing to Fine Tune

20. Influencing Search Engines
3-Things that Search Engines are looking for.
1. Content (Documents - Videos - Social Posts)
2. Keywords (Consumer Used Terms)
3. Links
In todays Website / Social Media race for attention; you
MUST become an online content publishing machine.
Inspiring - Creative - Content

21. Thank You for Your Time
Websites & Social Media Plans that WORK
rich@therichestweb.com
(865) 242-1700
Download this presentation at
http://therichestweb.com/downloads
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