The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
28. If you have several content properties
like I do, it can be a challenge to list
them all on the back of a business card.
29. Use bit.ly to create short links to all
of your content properties online.
30. But don’t just put those bit.ly links
on your business cards.
31. Here are some other places
you can use bit.ly links
to promote your content.
1 Email Signatures
1 Infographics
1 Presentations
1 Web Graphics
1 Books
1
2
3
4
5
55. Follow these steps to email
industry influencers
2
3
4
5
6
Find bloggers who have written
similar content.
Write them an email using a
personalized subject. Make sure
to get their name right!
Craft an email so that it doesn’t
sound like a form letter.
Compliment them on their work.
& suggest they might enjoy
yours.
Point out a specific connection
between their work and the
piece you’ve created.
Link to their work in your post
(that’s a big hook!).
1
56. Follow these steps to email
industry influencers
2
3
4
5
6
Find bloggers who have written
similar content.
Write them an email using a
personalized subject. Make sure
to get their name right!
Craft an email so that it doesn’t
sound like a form letter.
Compliment them on their work.
& suggest they might enjoy
yours.
Point out a specific connection
between their work and the
piece you’ve created.
Link to their work in your post
(that’s a big hook!).
1
(Just use this technique carefully — NO SPAMMING!)
59. Promoting Your Content
10 TIPS FOR
without spamming people
1. Look for questions to answer.
2. Use social channels.
3. Include content links in your Google profile.
4. Link to content in other social media profiles.
5. Make the most of unused real estate.
6. Ignite snippets.
7. Participate in link roundups.
8. Promote new content within old content.
9. Join a content sharing club.
10. Write industry bloggers a personal note.
60. I hope you’re inspired to create and
promote great content online.
63. Learn how to ignite your
content, your marketing,
and your business with
The Content Code.
GET IT NOW ON AMAZON
“This is the text book for the content marketer
of the future.” — Ryan Hanley
“This book is a game-changer.” — Jay Baer
"The wisdom in this book is a gift
to us." — Emeric Ernoult