This is the presentation uploaded for preview before the talk was given at the AAO 2015 in Las Vegas by Randall Wong, M.D. It covers the important components of a "good" website including element which improve the user experience which is an important aspect Google and other search engines use to rank your site. For instance, a mobile responsive site is more likely to get ranked higher than if not mobile responsive. A good site should also be optimized for ranking purposes. There is also a relationship between your sites SEO and how well you rank with local search. Email me if you have questions. Randy Randall Wong, M.D. Medical Marketing Enterprises, LLC