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Live Website Analysis | Randall Wong, M.D. | AAO 2015

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Live Website Analysis | Randall Wong, M.D. | AAO 2015

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This is the presentation uploaded for preview before the talk was given at the AAO 2015 in Las Vegas by Randall Wong, M.D.

It covers the important components of a "good" website including element which improve the user experience which is an important aspect Google and other search engines use to rank your site. For instance, a mobile responsive site is more likely to get ranked higher than if not mobile responsive.

A good site should also be optimized for ranking purposes. There is also a relationship between your sites SEO and how well you rank with local search.

Email me if you have questions.

Randy
Randall Wong, M.D.
Medical Marketing Enterprises, LLC

This is the presentation uploaded for preview before the talk was given at the AAO 2015 in Las Vegas by Randall Wong, M.D.

It covers the important components of a "good" website including element which improve the user experience which is an important aspect Google and other search engines use to rank your site. For instance, a mobile responsive site is more likely to get ranked higher than if not mobile responsive.

A good site should also be optimized for ranking purposes. There is also a relationship between your sites SEO and how well you rank with local search.

Email me if you have questions.

Randy
Randall Wong, M.D.
Medical Marketing Enterprises, LLC

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Live Website Analysis | Randall Wong, M.D. | AAO 2015

  1. 1. LIVE WEBSITE ANALYSIS: CRITIQUE YOUR OWN WEBSITE Randall V. Wong, M.D. AAO 2015 | Las Vegas | AAOE 256 Sunday | November 15 | 3:15 – 4:15 PM
  2. 2. Financial Disclosure I have the financial interests to disclose; Medical Marketing Enterprises, LLC – Partner
  3. 3. What Makes a Great Website? • Theme/Design • Navigation • SEO • On-Page • Website • Content • Off-Page SEO
  4. 4. 3 Types of Websites • “Resource” – known to only existing patients • Marketing – has high Google Rankings • Engaging – engages readers and converts to patients A great website varies in its ability to market and grow your practice.
  5. 5. Design and Theme Reflects your personal preferences 3 colors Aesthetically Pleasing? Mobile Responsive? ** Mobile Responsive improves SEO, but generally Design/theme do not market your site.
  6. 6. Navigation The ease at which your visitor can find the information desired. “3-Click Rule” Customized Menus A frustrated visitor will simply…”bounce” and not return
  7. 7. Requisite Content 3 Most important pages of your website • Home - attract • About - educate • Contact – reach out
  8. 8. Navigation Search Bar Footer Information NAP Credits
  9. 9. Legal Privacy Policy Terms of Use
  10. 10. Top 10 SEO Components These are our “Top 10” SEO components that every website should have. http://medicalpracticeadministrator.com/2012/07/top-10- tips-to-starting-your-seo/ Does your website pass?
  11. 11. • “Flash” • Download speed is critical to rankings • Videos The longer it takes to download your website, the lower your webpage rankings. Avoid the Spinning Circle of Death Download Speed
  12. 12. Local Search NAP Geo-Locations Google + Facebook
  13. 13. Website Analysis We just defined a variety of elements which can help you define a “Great Website.” Aesthetics are overrated. You now have concrete changes which can transform your website into the most powerful marketing tool possible. Your website must be mobile responsive and rank well with Google. You’ve now taken a huge first step!
  14. 14. AAO 2015 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | November 14, 2015 9:30 – 10:30 AM | Tech Pav (TECH01) “Optimizing Your Office Web Presence” 1-4 PM | SPE07 Use Blogging and Social Networking to Super Charge Website” Sunday | November 15, 2015 9:30 – 10:30 AM | Tech Pav (TECH08) “Managing Your Online Reputation” 2:30 PM – 3:00 PM | Tech Pav (TECH13) “Help! My Patients Can’t Find Me” 3:15 PM -4:15 PM | AAOE 256 “Live Website Analysis: Critique Your Own Website”
  15. 15. Schedule Cont’d Monday | November 16, 2015 10:45 AM – 11:15 AM | Tech Pav (TECH16) “A Crash Course in SEO” Tuesday | November 17, 2015 12:45 PM – 3:00 PM | AAOE 652 “Essential Search Engine Optimization Tools for Your Website”
  16. 16. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com

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