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POSITIONING OF
INDIAN COFFEE HOUSES
LIST OF COFFEE
HOUSES IN INDIA
STARBUCKS
GLORIA JEANS
BARISTA LAVAZZA
CAFÉ COFFEE DAY
COSTA COFFEE
INDIAN COFFEE HOUSE
THE COFFEE BEAN AND TEA LEAF
 American global coffee company and coffeehouse
chain based in Seattle, Washington.
 Largest coffeehouse company in the world.
 20891 stores in 64 countries, including 13,279 in
United states, 1324 in Canada, 989 in Japan, 851
in China, and 806 in the U.K.
 Hot and cold beverages, whole-bean coffee,
microground instant coffee, full leaf teas, pastries
and snacks.
 Variety of beers, wines and appetizers after 4 pm.
 Markets books, music and film.
 Many of the company’s product are seasonal or
specific to the locality of stores.
 Starbucks-brand ice cream and coffee are also
offered at grocery stores.
 CCD is an Indian café chain owned by Amalgamated
Bean Coffee Trading Company.
 Chikmagalur based company which grows coffee in its
own estates of 12000 acres.
 Largest producer of Arabica beans in Asia
 The company is known for being vertical integrated to
cut costs: from owning the plantations, growing the
coffee, making the coffee machines to making the
furniture for the outlet.
 1534 outlets across 28 states of India
 Expanded outside India with its outlets in Karachi,
Vienna, Dubai and Prague.
 Barista Lavazza is a chain of espresso bars in
India.
 Headquartered in Kashmir.
 More than 200 stores in India.
 Fastest brand to make it on the list of super
brands and is ranked among the top 50
phenomena that changed India.
 Australian-owned global specialty
coffee company.
 It has opened more than 1,000 coffee
houses across 39 markets worldwide.
 Serve and sell a range of espresso
coffee drinks, cold drinks, blended and
estate whole beans coffees and
specialty teas along with pastries and
coffee accessories.
High quality
Low price High price
Low quality
POSITIONING OF COFFEE HOUSES IN INDIA
Its Over
Its Over

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Positioning of Indian coffee house

  • 2. LIST OF COFFEE HOUSES IN INDIA STARBUCKS GLORIA JEANS BARISTA LAVAZZA CAFÉ COFFEE DAY COSTA COFFEE INDIAN COFFEE HOUSE THE COFFEE BEAN AND TEA LEAF
  • 3.  American global coffee company and coffeehouse chain based in Seattle, Washington.  Largest coffeehouse company in the world.  20891 stores in 64 countries, including 13,279 in United states, 1324 in Canada, 989 in Japan, 851 in China, and 806 in the U.K.  Hot and cold beverages, whole-bean coffee, microground instant coffee, full leaf teas, pastries and snacks.  Variety of beers, wines and appetizers after 4 pm.  Markets books, music and film.  Many of the company’s product are seasonal or specific to the locality of stores.  Starbucks-brand ice cream and coffee are also offered at grocery stores.
  • 4.  CCD is an Indian café chain owned by Amalgamated Bean Coffee Trading Company.  Chikmagalur based company which grows coffee in its own estates of 12000 acres.  Largest producer of Arabica beans in Asia  The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlet.  1534 outlets across 28 states of India  Expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague.
  • 5.  Barista Lavazza is a chain of espresso bars in India.  Headquartered in Kashmir.  More than 200 stores in India.  Fastest brand to make it on the list of super brands and is ranked among the top 50 phenomena that changed India.
  • 6.  Australian-owned global specialty coffee company.  It has opened more than 1,000 coffee houses across 39 markets worldwide.  Serve and sell a range of espresso coffee drinks, cold drinks, blended and estate whole beans coffees and specialty teas along with pastries and coffee accessories.
  • 7. High quality Low price High price Low quality POSITIONING OF COFFEE HOUSES IN INDIA