Social Media Communication Strategy on Blue Tokai Coffee.

1. Blue Tokai Coffee

2. STORY/BACKGROUND
• India is the fifth largest coffee grower in the world, the
bulk of the coffee is exported.
• Delhi-based couple, Matt Chitharanjan and Namrata
Asthana founded Blue Tokai IN 2013.
• introduce people to great-tasting coffee grown in India
and set a coffee culture

3. BRAND STATEMENT
Make high-quality coffee more accessible
to everyone.
Introduce people to great-tasting coffee grown in India
and set a coffee culture that told them the difference
between beans that were roasted with utmost care and
those that simply did not make for the perfect brew.

4. USP
 Give credit for quality to the farmers
 Freshly roast the coffee on order
 Hygienically packed
 Safe delivery
 Customization according to
preference
 Transparency

5. TARGET AUDIENCE

6. Channel and Medium
They are already on –
Instagram – 60.9k
Facebook – 20k
Twitter – 3k
Pinterest – 24

7. Channel and Medium
They should also target–
https://stories.starbucks.com/

8. EVENTS and CAMPAIGN