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Nirala Sweets


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It's the pakistani company of sweats.

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Nirala Sweets

  2. 3. <ul><li>Over half a century ago, the foundation of Nirala was laid in Lahore, Pakistan, with the commitment to provide people with delectable quality delights. </li></ul><ul><li>The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a small breakfast shop in the inner city of Lahore in 1948. The passion for quality, distinctiveness and hard work set by our founder is the spirit we seek as our guiding principle. </li></ul>
  3. 4. VISION <ul><li>The vision is to make Nirala a global brand, a brand recognizable for its uniqueness and quality in ethnic food market all around the world. In this perspective it consider its self as an innovative and a pioneer company, continuously offering unique products and interesting service concepts that others haven’t even dreamt of. </li></ul>
  4. 5. CORE VALUES <ul><li>The core values of Nirala organization which they consider the Spirit of Nirala have not changed over the past half century. Those values and traditions which have made the brand Nirala a market leader for the past 60 years are: </li></ul><ul><li>Continuous Improvement </li></ul><ul><li>Innovation </li></ul><ul><li>Integrity </li></ul><ul><li>Team work and </li></ul><ul><li>Social Responsibility </li></ul>
  5. 6. PRODUCTS <ul><li>Mithai </li></ul><ul><li>Snacks </li></ul><ul><li>Dairy </li></ul><ul><li>Beverages </li></ul>
  6. 7. Nirala Group of Companies <ul><li>Anmol Co. </li></ul><ul><li>N Design </li></ul><ul><li>N Restaurants </li></ul><ul><li>Nirala Canada Ltd. </li></ul><ul><li>Nirala Dairy (Pvt) Ltd. </li></ul><ul><li>Nirala Snacks (Pvt) Ltd. </li></ul><ul><li>Nirala (Pvt) Ltd. </li></ul><ul><li>Nirala (UK) Ltd. </li></ul><ul><li>Porshe Pakistan </li></ul><ul><li>Taj Trading LLC </li></ul><ul><li>VCS (Pvt) Ltd. </li></ul>
  7. 8. COMPETITORS <ul><li>AREA WISE: </li></ul><ul><li>LAHORE </li></ul><ul><li>Gourmet </li></ul><ul><li>Fazal Sweets </li></ul><ul><li>ISLAMABAD-RAWALPINDI </li></ul><ul><li>Jameel Sweets </li></ul><ul><li>Fresco Sweets </li></ul><ul><li>KARACHI </li></ul><ul><li>Qasr-e-Sheeren </li></ul>
  8. 9. <ul><li>Geographic </li></ul><ul><li>LAHORE, ISLAMABAD. RAWALPINDI, KARACHI,MULTAN, SIALKOT, GUJRANWALA, PESHAWAR </li></ul><ul><li>INTERNATIONAL: </li></ul><ul><li>DUBAI and SHARJAH </li></ul>SEGMENTATION
  9. 10. TARGET MARKET <ul><li>In Target Market of NIRALA, it has different products in Different Markets e.g </li></ul><ul><li>Sweets, Restaurants, Beverages, Dairy. </li></ul><ul><li>IT IS BASICALLY MULTIPLE SEGMENTATION. </li></ul>
  10. 11. VALUE CHAIN <ul><li>Inbound Logistics: </li></ul><ul><li>Pure Desi Ghee, Hight Quality Dry Fruit, Milk, Rice </li></ul><ul><li>Operations: </li></ul><ul><li>More than 20% of Mithai Production is Carried out at Automated Plants. </li></ul><ul><li>Snacks are also prepared on modern machines. </li></ul><ul><li>Milk production Plant is situated in Tandlianwala near Faislabad where more than 300,000 liters of milk is Processed per day. </li></ul>
  11. 12. <ul><li>Outbound Logistics: </li></ul><ul><li>N DESIGN is a Packaging Co. working under the Umbrella of NIRALA which is offering 80 different types of Packaging. </li></ul><ul><li>It includes traditional paper and cardboard, tin, wood, glass and handmade Paper. </li></ul><ul><li>Customized Packaging </li></ul>
  12. 13. <ul><li>Marketing and Sales: </li></ul><ul><li>Nirala Dairy and Snacks are sold at more than 30000 retail shops across more than 50 cities of Pakistan. </li></ul><ul><li>Supply and Distribution department of NIRALA ensures timely and effective distribution of the products to the chain of Nirala Sweets stores spread all across Pakistan. </li></ul><ul><li>NIRALA is emphasizing more on Print Media and Outdoor Advertisements. </li></ul><ul><li>Supporting Activities: </li></ul><ul><li>MIS Department </li></ul><ul><li>HR Department </li></ul><ul><li>Store and Procurement Department. </li></ul>