Cafe

2,258 views

Published on

Published in: Education
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,258
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
106
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Cafe

  1. 1.
  2. 2. About Café Coffee Day<br /><ul><li>Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore.
  3. 3. Today, more than a decade later, Café Coffee Day is the largest organized retail café chain in India with cafes functioning in every nook and corner of the country.
  4. 4. Drawing inspiration from this overwhelming success, Café Coffee Day today has cafes in Vienna, Austria and Karachi.
  5. 5. What’s more, new cafes are planned across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the near future.</li></li></ul><li><ul><li> We’re a division of India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL).
  6. 6. Popularly known as Coffee Day, it’s a Rs. 750crore, ISO 9002 certified company. With Asia’s second-largest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee.
  7. 7. This coffee goes all over the world to clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country.</li></li></ul><li><ul><li>Cafe Coffee Day has around 821 outlets in 115 cities in India. CCD plans to take the total number of cafes to 1,000 by March 2010 and double it to 2,000 by 2014.
  8. 8. “CCD today has become the largest youth aggregator, and from a marketing stand point, the success has come by focusing on the 3As: Accessibility, Affordability and Acceptability.”</li></li></ul><li>Coffee Day Comprises of the following Sub Brands<br /><ul><li>Coffee Day - Fresh & Ground
  9. 9. Café Coffee Day
  10. 10. Coffee Day – Vending
  11. 11. Coffee Day - Xpress
  12. 12. Coffee Day – Exports
  13. 13. Coffee Day - Perfect</li></li></ul><li>MISSION<br />“To be the best Cafe chain by offering a world class coffee experience at affordable prices.”<br />
  14. 14. Product portfolio<br />Espresso<br />Espresso Americano<br />Macchiato<br />Cappuchino<br />Café Latte<br />Pineapple Crush<br />Emerald Ice<br />Ruby Surprise<br />Banana n’ Walnut Cake<br /><ul><li>Banana Chocolate Mousse
  15. 15. Banana Caramel pie
  16. 16. Chocolate Doughnut
  17. 17. Cookies
  18. 18. Marble Cake
  19. 19. Pineapple Getaux
  20. 20. Chocolate Cake
  21. 21. International Coffee Smoothies Ice Creams</li></li></ul><li>
  22. 22. SWOT ANALYSIS<br />STRENGTH<br /><ul><li>Brand Image
  23. 23. They produce own coffee beans
  24. 24. This CCD sales merchandise & earn 5% revenue
  25. 25. Located near colleges, theaters, malls and on highways</li></ul>Weakness<br /><ul><li>Expensive
  26. 26. Outlets are not very attractive as compare to the competitors
  27. 27. Inefficient human resources</li></li></ul><li><ul><li>OPPORTUNITIES:-</li></ul>EXPANDING GLOBAL MARKET <br />INCREASING COFFEE CONSUMPTION<br /><ul><li>THREATS:-</li></ul>INCREASING GOBAL COMPETITORS<br />SUBSTIUTES AVAILABLE AT OTHER FOOD SHOPS.<br />

×