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Attitudes and Intentions (Consumer Behavior)

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Princess Ann Puno
Princess Ann Puno

Consumer Behavior lectures *credits to Prof. Arlynne Awayan

TechnologyBusiness
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McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
Attitudes and Intentions Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 6
Introduction ,[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Attitude? ,[object Object],[object Object]
How are Attitudes Formed? ,[object Object],[object Object],[object Object]
Classical Conditioning ,[object Object]
Classical Conditioning ,[object Object],[object Object]
Classical Conditioning ,[object Object],[object Object]
Classical Conditioning ,[object Object],[object Object]
Classical Conditioning ,[object Object],[object Object]
Operant Conditioning ,[object Object]
Punishment
Observational Learning ,[object Object],[object Object]
Got Milk?
How are Attitudes Formed? ,[object Object],[object Object],[object Object],[object Object]
How are Attitudes Measured? ,[object Object]
How are Attitudes Measured contd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are Attitudes Measured contd. ,[object Object],[object Object]
How are Attitudes Measured contd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are Attitudes Measured contd. ,[object Object]
How are Attitudes Measured contd. Example for Likert Scale Strongly agree Strongly disagree 5 4 3 2 1 The more that organizations know about me, the better they can meet my needs 5 4 3 2 1 I like to decide for myself when and where to look for product or service information 5 4 3 2 1 I like having a product or service Information communicated to me
Group Assignment ,[object Object],[object Object],[object Object],[object Object]
Group Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intention ,[object Object],[object Object],[object Object]
Intention contd. ,[object Object],[object Object],[object Object],[object Object]
Intention and Behavior ,[object Object],[object Object],[object Object]
Factors that Reduce the Relationship between Intention and Behavior ,[object Object],[object Object],[object Object]
Factors that Reduce the Relationship between Intention and Behavior ,[object Object],[object Object],[object Object],[object Object]
The End Time for a short quiz!

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Attitudes and Intentions (Consumer Behavior)

  • 1. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Attitudes and Intentions Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 6
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  • 22. How are Attitudes Measured contd. Example for Likert Scale Strongly agree Strongly disagree 5 4 3 2 1 The more that organizations know about me, the better they can meet my needs 5 4 3 2 1 I like to decide for myself when and where to look for product or service information 5 4 3 2 1 I like having a product or service Information communicated to me
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  • 30. The End Time for a short quiz!