Building online community[ks]

Building YourOnline Community

Structure for Time• Virtual is Reality• Opportunity Leads to Service• Guiding Principles – Know Your Goal – Work the Land – Loosen your Grip

Different Faces of Community - Offline -

Different Faces of Community - Online -

Opportunity Leads to Service

Opportunity Leads to Service• Know your Goal – Vision as Service Vision Labor• Work the Land – Labor as Service• Loosen your Grip – Selflessness as Service Control

Know Your Goal

Know your Goal • Is your goal compelling? • Is your goal clear? • Can you describe your target audience?

Your goal will become a part of your story

Achieve your• Set aside time each week to manage the community• Do worthwhile activity to generate emails. –People forget the community is there –It’s your job to remind them!

Work the Land

Work the Land1. Cultivate knowledge, not just information2. Design for evolution3. Invite different levels of participation4. Develop public & private spaces5. Focus on value6. Maintain a strong rhythm

1. Cultivate Knowledge • Knowledge• Information – Dynamic – Static – Accumulation of – Accumulation of experience facts – More complicated to – Easily managed manage – Resides in books – Resides in people

To Cultivate Knowledge• Share information and experience – Uploading documents – Protecting security – Joining in discussions• Search the best Crusade materials – Google Search• Connect with the people you need – People Locator – Email

2. Design for evolutionBe a shepherd of thenatural communityDesign rather than a builderConstructing thecommunity from scratch.

3. Allow Different Levels of Participation Core Group (10-15%) Active Group (15-20%) Peripheral Group 65-75%)

4. Develop both public andprivate community spaces

5. Focus on value Value is your key to community life because participation in most communities is voluntary!

6. Maintain a Strong Rhythm Rhythm is the strongest indicator of community aliveness!

Loosen your Grip

Share &Experiment

Principles are notCommandments

Summary• Virtual is Reality: The line between the online world and the offline world is fuzzy, not distinct• Opportunity Leads to Service: We serve by considering the user first• Guiding Principles – Know Your Goal: Maintain a clear purpose – Work the Land: Keep working – Loosen your Grip: Trust the user to lead

Sources1. Haughey, Matt. Building an Online Community: Just Add Water http://www.digital-web.com/articles/building_an_online_community/2. Karasic, Shara. Guide to Building an Online Community: An inside look at how and why people connect virtually. http://www.work.com/building-an-online-community-12993. Shirky, Clay. A Group is its own Worst Enemy http://shirky.com/writings/group_enemy.html4. Broadcast Institutions, Community Values http://shirky.com/writings/broadcast_and_community.html5. Communities, Audiences, and Scale http://shirky.com/writings/community_scale.html6. Social Computing in Student Populations http://www.shirky.com/writings/students.html7. Sierra, Kathy. Building a Successful Online Community http://headrush.typepad.com/creating_passionate_users/2005/06/building_a _succ.html8. Can you teach someone to care? http://headrush.typepad.com/creating_passionate_users/2005/02/can_you_t each_s.html9. How to Build a User Community http://headrush.typepad.com/creating_passionate_users/2006/12/how_to_b uild_a_.html10. Wenger, Etienne and Richard McDermott and William Snyder. Cultivating Communities of Practice: A Guide to Managing Knowledge

CultivatingCommunities of Practice: A Guide to Managing Knowledge

Building online community[ks]

by PieterBrits on Mar 22, 2011

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