#B2 building online community [keith seabourn]

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#B2 building online community [keith seabourn]

  1. 1. Building YourOnline Community
  2. 2. Structure for Time• Virtual is Reality• Opportunity Leads to Service• Guiding Principles – Know Your Goal – Work the Land – Loosen your Grip
  3. 3. Virtual is Reality
  4. 4. Different Faces of Community - Offline -
  5. 5. Different Faces of Community - Online -
  6. 6. Opportunity Leads to Service
  7. 7. Opportunity Leads to Service• Know your Goal – Vision as Service• Work the Land Vision Labor – Labor as Service• Loosen your Grip – Selflessness as Service Control
  8. 8. Know Your Goal
  9. 9. Know your Goal• Is your goal compelling?• Is your goal clear?• Can you describe your target audience?
  10. 10. Your goal will become a part of your story
  11. 11. Achieve your• Set aside time each week to manage the community• Do worthwhile activity to generate emails. – People forget the community is there – It’s your job to remind them!
  12. 12. Work the Land
  13. 13. Work the Land1. Cultivate knowledge, not just information2. Design for evolution3. Invite different levels of participation4. Develop public & private spaces5. Focus on value6. Maintain a strong rhythm
  14. 14. 1. Cultivate Knowledge• Information • Knowledge – Static – Dynamic – Accumulation of – Accumulation of facts experience – Easily managed – More complicated to – Resides in books manage – Resides in people
  15. 15. To Cultivate Knowledge• Share information and experience – Uploading documents – Protecting security – Joining in discussions• Search the best Crusade materials – Google Search• Connect with the people you need – People Locator – Email
  16. 16. 2. Design for evolution Be a shepherd of the natural community Design rather than a builder Constructing the community from scratch.
  17. 17. 3. Allow DifferentLevels of Participation Core Group (10-15%) Active Group (15-20%) Peripheral Group 65-75%)
  18. 18. 4. Develop both public andprivate community spaces
  19. 19. 5. Focus on value Value is your key to community life because participation in most communities is voluntary!
  20. 20. 6. Maintain a Strong Rhythm Rhythm is the strongest indicator of community aliveness!
  21. 21. Loosen your Grip
  22. 22. Loosen your Grip
  23. 23. Share & Experiment
  24. 24. Principles are notCommandments
  25. 25. Summary• Virtual is Reality: The line between the online world and the offline world is fuzzy, not distinct• Opportunity Leads to Service: We serve by considering the user first• Guiding Principles – Know Your Goal: Maintain a clear purpose – Work the Land: Keep working – Loosen your Grip: Trust the user to lead
  26. 26. Sources1. Haughey, Matt. Building an Online Community: Just Add Water http://www.digital-web.com/articles/building_an_online_community/2. Karasic, Shara. Guide to Building an Online Community: An inside look at how and why people connect virtually. http://www.work.com/building-an-online-community-12993. Shirky, Clay. A Group is its own Worst Enemy http://shirky.com/writings/group_enemy.html4. Broadcast Institutions, Community Values http://shirky.com/writings/broadcast_and_community.html5. Communities, Audiences, and Scale http://shirky.com/writings/community_scale.html6. Social Computing in Student Populations http://www.shirky.com/writings/students.html7. Sierra, Kathy. Building a Successful Online Community http://headrush.typepad.com/creating_passionate_users/2005/06/building_a _succ.html8. Can you teach someone to care? http://headrush.typepad.com/creating_passionate_users/2005/02/can_you_t each_s.html9. How to Build a User Community http://headrush.typepad.com/creating_passionate_users/2006/12/how_to_b uild_a_.html10. Wenger, Etienne and Richard McDermott and William Snyder. Cultivating Communities of Practice: A Guide to Managing Knowledge
  27. 27. Cultivating Communities of Practice: A Guide to Managing Knowledge

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