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Building
THOUGHT LEADERSHIP
  in an age of

CURATION
Presentation by Corinne Weisgerber, Ph.D.
St. Edward’s University • @corinnew
cu • ra • tor
cu • ra • tor
Someone who plans and oversees the
arrangement, cataloguing, and exhibition
of collections. S/he describes and
analyzes valuable objects for the benefit
of researchers and the public.
content
IS KING
content
content
created
content
          aggregated
created
content
          aggregated
created                curated
content
curation   vs. aggregation
sper•ma•lo•gos - a bird picking up seeds here and there.
A loafer in the marketplace who picks up scraps of learning
& then parades them around without first digesting them.
An aggregator simply bundles together pieces of info
  without providing a frame or contextualizing them.
An aggregator simply bundles together pieces of info
  without providing a frame or contextualizing them.
Is bundling tweets and repackaging them in
  newspaper style format really curation?
Is bundling tweets and repackaging them in
  newspaper style format really curation?
A curator adds a point of view and contextualizes the info
  s/he is culling together thereby framing the message
“   Anyone can collect links, and algorithms
    can aggregate. But only trained
    editors have the skills to select and
    collect the best information and build a   “
    loyal audience. - Mark Briggs, Journalism Next
curation
How to become a



        KING
curation
How to become a



        KING
STEPS
to successful
curation
find
STEPS
to successful   track             select
curation


            engage               editorialize


                share            arrange
                        create
1.

     FIND
     • Identify your niche
1.

     FIND
     • Identify your niche
     • Find content sources
1.

     FIND
     • Identify your niche
     • Find content sources
          - set up a network (PLN)
1.

     FIND
     • Identify your niche
     • Find content sources
          - set up a network (PLN)
     • Aggregate what you discover
“ The summation of human experience is
being expanded at a prodigious rate, and
the means we use for threading through
the consequent maze to the momentarily“
 important item is the same as was used
    in the days of square-rigged ships.
“ The summation of human experience is
being expanded at a prodigious rate, and
the means we use for threading through
the consequent maze to the momentarily
 important item is the same as was used
    in the days of square-rigged ships.
                                       “
                            Vannevar Bush, 1945
2.
     SELECT
     • Filter content
2.
     SELECT
     • Filter content
     • Select content:
2.
     SELECT
     • Filter content
     • Select content:
       - quality
2.
     SELECT
     • Filter content
     • Select content:
       - quality
       - originality
2.
     SELECT
     • Filter content
     • Select content:
       - quality
       - originality
       - relevance
3.   EDITORIALIZE
     • Contextualize content
3.   EDITORIALIZE
     • Contextualize content
     • Introduce/summarize
3.   EDITORIALIZE
     • Contextualize content
     • Introduce/summarize
     • Add your perspective
A retweet with no comment of your own can easily be seen
as a sign of approval of what you’re relaying. For instance:
RT @jonescampaign smith’s policies would destroy our
schools
Unadorned retweets must be avoided. Use colons &
quote marks to make clear you’re simply retweeting
opinionated material.
RT Jones campaign now denouncing smith on education:
@jonescampaign smith’s policies would destroy our schools
Arrange
4.
     • Sort content
Arrange
4.
     • Sort content
     • Rank content
Arrange
4.
     • Sort content
     • Rank content
     • Lay out content
Arrange
4.
     • Sort content
     • Rank content
     • Lay out content
       - Juxtaposition
INFO MOLECULES
“A curator is an information chemist. He or she mixes atoms together in a
way to build an info-molecule. Then adds value to that molecule.” - Scoble
INFO MOLECULES
“A curator is an information chemist. He or she mixes atoms together in a
way to build an info-molecule. Then adds value to that molecule.” - Scoble
CREATE
5.   • Decide on a format
CREATE
5.   • Decide on a format
        - Paper.li, Scoop.it
CREATE
5.   • Decide on a format
        - Paper.li, Scoop.it
        - Storify, Storiful
CREATE
5.   • Decide on a format
        - Paper.li, Scoop.it
        - Storify, Storiful
        - Twitter curation
CREATE
5.   • Decide on a format
        - Paper.li, Scoop.it
        - Storify, Storiful
        - Twitter curation
     • Credit sources
SHARE
6.
     • Identify your audience
SHARE
6.
     • Identify your audience
     • What media do they use?
SHARE
6.
     • Identify your audience
     • What media do they use?
          - share where they are
SHARE
6.
     • Identify your audience
     • What media do they use?
          - share where they are
     • Sharing as a lagniappe
7.   ENGAGE
     • Host the conversation
       - Provide space
       - Participate
       - Animate
8.
     TRACK
     • Track engagement
8.
     TRACK
     • Track engagement
     • Track thought leadership
8.
     TRACK
     • Track engagement
     • Track thought leadership
     • Improve
curation
EXAMPLES
  from the eld of journalism
“   Every company needs to become
    a media company - Tom Foremski
                                     “
Andy
Senior Strategist @ NPR


CARVIN
Bing’s editor’s picks
Cattenom:
World’s 7th largest nuclear power plant
Cattenom:
World’s 7th largest nuclear power plant
Cattenom:
World’s 7th largest nuclear power plant
First nuclear power plant to tweet
.5% ()
623 Tweets                      Individuals

March 11 - April 11
Major Switch to Retweets                      31.1% (194)
                                              Industry
                            18% (112)
                            Gov. orgs

            .2% ()
            Automotive
                           12.7% (79)
                           Orig. Tweets
                                                28.9% (180)
                                                News



                           8.7% (54)
                           Politicians
An aggregation of industry, gov. & media voices
Learned the language of RTs
Curation using Scoop.it
Disney’s Campaign
  Why use visitor’s video footage?
Disney’s Campaign
  Why use visitor’s video footage?
credits
Corinne Weisgerber, Ph.D.
Asst. Prof. of Communication
   St. Edward’s University
     Twitter: @corinnew

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Building Thought Leadership Through Curation

  • 1. Building THOUGHT LEADERSHIP in an age of CURATION Presentation by Corinne Weisgerber, Ph.D. St. Edward’s University • @corinnew
  • 2. cu • ra • tor
  • 3. cu • ra • tor Someone who plans and oversees the arrangement, cataloguing, and exhibition of collections. S/he describes and analyzes valuable objects for the benefit of researchers and the public.
  • 7. content aggregated created
  • 8. content aggregated created curated
  • 9. content curation vs. aggregation
  • 10.
  • 11. sper•ma•lo•gos - a bird picking up seeds here and there. A loafer in the marketplace who picks up scraps of learning & then parades them around without first digesting them.
  • 12. An aggregator simply bundles together pieces of info without providing a frame or contextualizing them.
  • 13. An aggregator simply bundles together pieces of info without providing a frame or contextualizing them.
  • 14. Is bundling tweets and repackaging them in newspaper style format really curation?
  • 15. Is bundling tweets and repackaging them in newspaper style format really curation?
  • 16. A curator adds a point of view and contextualizes the info s/he is culling together thereby framing the message
  • 17. Anyone can collect links, and algorithms can aggregate. But only trained editors have the skills to select and collect the best information and build a “ loyal audience. - Mark Briggs, Journalism Next
  • 21. find STEPS to successful track select curation engage editorialize share arrange create
  • 22.
  • 23. 1. FIND • Identify your niche
  • 24. 1. FIND • Identify your niche • Find content sources
  • 25. 1. FIND • Identify your niche • Find content sources - set up a network (PLN)
  • 26. 1. FIND • Identify your niche • Find content sources - set up a network (PLN) • Aggregate what you discover
  • 27. “ The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily“ important item is the same as was used in the days of square-rigged ships.
  • 28. “ The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily important item is the same as was used in the days of square-rigged ships. “ Vannevar Bush, 1945
  • 29.
  • 30. 2. SELECT • Filter content
  • 31. 2. SELECT • Filter content • Select content:
  • 32. 2. SELECT • Filter content • Select content: - quality
  • 33. 2. SELECT • Filter content • Select content: - quality - originality
  • 34. 2. SELECT • Filter content • Select content: - quality - originality - relevance
  • 35.
  • 36. 3. EDITORIALIZE • Contextualize content
  • 37. 3. EDITORIALIZE • Contextualize content • Introduce/summarize
  • 38. 3. EDITORIALIZE • Contextualize content • Introduce/summarize • Add your perspective
  • 39. A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying. For instance: RT @jonescampaign smith’s policies would destroy our schools Unadorned retweets must be avoided. Use colons & quote marks to make clear you’re simply retweeting opinionated material. RT Jones campaign now denouncing smith on education: @jonescampaign smith’s policies would destroy our schools
  • 40.
  • 41. Arrange 4. • Sort content
  • 42. Arrange 4. • Sort content • Rank content
  • 43. Arrange 4. • Sort content • Rank content • Lay out content
  • 44. Arrange 4. • Sort content • Rank content • Lay out content - Juxtaposition
  • 45. INFO MOLECULES “A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule.” - Scoble
  • 46. INFO MOLECULES “A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule.” - Scoble
  • 47.
  • 48. CREATE 5. • Decide on a format
  • 49. CREATE 5. • Decide on a format - Paper.li, Scoop.it
  • 50. CREATE 5. • Decide on a format - Paper.li, Scoop.it - Storify, Storiful
  • 51. CREATE 5. • Decide on a format - Paper.li, Scoop.it - Storify, Storiful - Twitter curation
  • 52. CREATE 5. • Decide on a format - Paper.li, Scoop.it - Storify, Storiful - Twitter curation • Credit sources
  • 53.
  • 54. SHARE 6. • Identify your audience
  • 55. SHARE 6. • Identify your audience • What media do they use?
  • 56. SHARE 6. • Identify your audience • What media do they use? - share where they are
  • 57. SHARE 6. • Identify your audience • What media do they use? - share where they are • Sharing as a lagniappe
  • 58.
  • 59. 7. ENGAGE • Host the conversation - Provide space - Participate - Animate
  • 60.
  • 61. 8. TRACK • Track engagement
  • 62. 8. TRACK • Track engagement • Track thought leadership
  • 63. 8. TRACK • Track engagement • Track thought leadership • Improve
  • 64. curation EXAMPLES from the eld of journalism
  • 65. Every company needs to become a media company - Tom Foremski “
  • 67.
  • 68.
  • 69.
  • 71. Cattenom: World’s 7th largest nuclear power plant
  • 72. Cattenom: World’s 7th largest nuclear power plant
  • 73. Cattenom: World’s 7th largest nuclear power plant First nuclear power plant to tweet
  • 74. .5% () 623 Tweets Individuals March 11 - April 11 Major Switch to Retweets 31.1% (194) Industry 18% (112) Gov. orgs .2% () Automotive 12.7% (79) Orig. Tweets 28.9% (180) News 8.7% (54) Politicians
  • 75. An aggregation of industry, gov. & media voices Learned the language of RTs
  • 77. Disney’s Campaign Why use visitor’s video footage?
  • 78. Disney’s Campaign Why use visitor’s video footage?
  • 79. credits Corinne Weisgerber, Ph.D. Asst. Prof. of Communication St. Edward’s University Twitter: @corinnew