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SOCIAL NETWORK TOOLS

                   Facebook

                Blogs

                       Twitter

               YouTube

                   Websites

                Skype
WHAT IS YOUR FOCUS?

                                   Audience
                 Internal to the
                   Movement
                                   Activities
      Facebook
                                   Audience
                 External to the
                   Movement
                                   Activities
INTERNAL :: AUDIENCE

                                 Laborers


                   Audience      Donors
Internal to the
  Movement
                   Activities   Leadership
INTERNAL :: ACTIVITIES
                                            Vision


                                          Strategy


                                          Planning
                           Audience
         Internal to the
                                          Alignment
           Movement
                           Activities
                                           Prayer


                                         Discussions
                                                          Email
                                        Best Practices
                                                          Skype
                                         Directories
                                                         Facebook


                                                          Twitter
EXTERNAL:: AUDIENCE

                                Unbelievers


                  Audience     New Believers
External to the
  Movement
                                Uninvolved
                  Activities
                                 Believers
EXTERNAL :: ACTIVITIES

                                      Informing


                                       Teaching
                        Audience
      External to the
                                     Evangelising
        Movement
                        Activities
                                      Discipling


                                     Bible Studies


                                        Online
                                       Training
WHAT IS YOUR FOCUS?



                Internal to the
                                  Groups
                  Movement
 Facebook
                External to the
                                  Pages
                  Movement
USE GROUPS FOR INTERNAL COMMUNICATION




                                        Requires
                                        invitation

            Internal to the            Bible Study
                              Groups
              Movement                   groups
 Facebook
            External to the            Leadership
                              Pages
              Movement                   Group
USE PAGES FOR EXTERNAL COMMUNICATION


             Internal to the Movement   Groups




                                                          Public voice

  Facebook




                                                  Customized tabs and images



             External to the Movement   Pages



                                                    More like your “webpage”




                                                           Custom URL
                                                 facebook.com/pages/myministry
CREATE A PAGE: STEP 1
CREATE A GROUP: STEP 1
CREATE A GROUP: STEP 2
CREATE A PAGE: STEP 2
CREATE A PAGE: STEP 3
CREATE A PAGE: STEP 4
PAGE TYPES AFFECT THE INFORMATION BOX: 1
PAGE TYPES AFFECT THE INFORMATION BOX: 2

                              Public Figure



Organization
GETTING HELP

• eMinistry :: A global community of VLM people
     http://mygcx.org/eministry
• Media for Ministry :: Tools, helpful ideas
     http://MediaForMinistry.org
• In Conversation :: Campus Crusade for Christ bloggers
     http://inConversation.org
• Equipping for eMinistry
     http://equipping4eministry.wordpress.com
• Get Satisfaction :: People helping people minister more effectively
     http://http://getsatisfaction.com/gcx
PEOPLE TO FOLLOW
• Social Media & Ministry
  • @brianbarela | brianbarela.com
  • @russmartin | doublederivative.ca
  • Miheret.wordpress.com
• Productivity, Technology, Strategy
  • @staffhacker | staffhacker.com
  • @mattperman | whatsbestnext.com
  • @mashable | mashable.com
• Leadership 2.0
  • @kencochrum | onleadingwell.com
  • @michaelhyatt | michaelhyatt.com
WHERE IS KEITH
• Twitter: @keithseabourn |
  http://twitter.com/keithseabourn
• Facebook: http://facebook.com/keithseabourn
• Email: keith.seabourn@ccci.org
• Blog: http://seabourn.org
• GTO Blog: http://technology.ccci.org

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#B social networks for movement building(keith seabourn).ppt [compat

  • 1.
  • 2. SOCIAL NETWORK TOOLS Facebook Blogs Twitter YouTube Websites Skype
  • 3. WHAT IS YOUR FOCUS? Audience Internal to the Movement Activities Facebook Audience External to the Movement Activities
  • 4. INTERNAL :: AUDIENCE Laborers Audience Donors Internal to the Movement Activities Leadership
  • 5. INTERNAL :: ACTIVITIES Vision Strategy Planning Audience Internal to the Alignment Movement Activities Prayer Discussions Email Best Practices Skype Directories Facebook Twitter
  • 6. EXTERNAL:: AUDIENCE Unbelievers Audience New Believers External to the Movement Uninvolved Activities Believers
  • 7. EXTERNAL :: ACTIVITIES Informing Teaching Audience External to the Evangelising Movement Activities Discipling Bible Studies Online Training
  • 8. WHAT IS YOUR FOCUS? Internal to the Groups Movement Facebook External to the Pages Movement
  • 9. USE GROUPS FOR INTERNAL COMMUNICATION Requires invitation Internal to the Bible Study Groups Movement groups Facebook External to the Leadership Pages Movement Group
  • 10. USE PAGES FOR EXTERNAL COMMUNICATION Internal to the Movement Groups Public voice Facebook Customized tabs and images External to the Movement Pages More like your “webpage” Custom URL facebook.com/pages/myministry
  • 11.
  • 12. CREATE A PAGE: STEP 1
  • 13. CREATE A GROUP: STEP 1
  • 14. CREATE A GROUP: STEP 2
  • 15.
  • 16. CREATE A PAGE: STEP 2
  • 17. CREATE A PAGE: STEP 3
  • 18. CREATE A PAGE: STEP 4
  • 19. PAGE TYPES AFFECT THE INFORMATION BOX: 1
  • 20. PAGE TYPES AFFECT THE INFORMATION BOX: 2 Public Figure Organization
  • 21. GETTING HELP • eMinistry :: A global community of VLM people http://mygcx.org/eministry • Media for Ministry :: Tools, helpful ideas http://MediaForMinistry.org • In Conversation :: Campus Crusade for Christ bloggers http://inConversation.org • Equipping for eMinistry http://equipping4eministry.wordpress.com • Get Satisfaction :: People helping people minister more effectively http://http://getsatisfaction.com/gcx
  • 22. PEOPLE TO FOLLOW • Social Media & Ministry • @brianbarela | brianbarela.com • @russmartin | doublederivative.ca • Miheret.wordpress.com • Productivity, Technology, Strategy • @staffhacker | staffhacker.com • @mattperman | whatsbestnext.com • @mashable | mashable.com • Leadership 2.0 • @kencochrum | onleadingwell.com • @michaelhyatt | michaelhyatt.com
  • 23. WHERE IS KEITH • Twitter: @keithseabourn | http://twitter.com/keithseabourn • Facebook: http://facebook.com/keithseabourn • Email: keith.seabourn@ccci.org • Blog: http://seabourn.org • GTO Blog: http://technology.ccci.org