Use these social media insights to increase outreach to your Facebook audience.

1. Copyright © 2014 | Northern Initiatives
Facebook
Measuring Your Goals

2. Objective
• Track the success of your Facebook page through Insights
• Learn about the Likes, Reach, Visits, Posts, and People sections
of Insights
• Understand how to export Insights data into Excel for more
detailed information
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3. Goals
• The goals of your business should back each post shared and
every image uploaded onto Facebook
• When creating posts ask yourself:
– How will this help me reach my quantitative goal?
– How will this improve my qualifications and boost my company as a
competitor in it’s market?
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4. Measure
• The success of your Facebook can be tracked by using
Facebook Insights
• This can be found at the top of your businesses page under the
Insights tab
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Insights tab

5. Measure
• While viewing each section of Insights, Facebook will
automatically display data collected from the past 28 days
• To change the dates of the displayed data, adjust the start and
end dates in the upper right corner of the page
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Start and End
dates for
displayed data

6. Measure: Likes
• When a user “Likes” your page, they become a “Follower”
• Followers receive posts from the pages they follow on their
Newsfeed
• The more likes your page has, the more exposure it generally
receives
• Data from the Likes section includes:
– Total Page Likes
– Net Likes
– Where Your Page Likes Came From
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7. Measure: Likes
Examples of Likes data:
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8. Measure: Reach
• Post Reach is the number of people who have viewed your
post in their Newsfeed
• Data from the Reach section includes:
– Post Reach
– Likes, Comment and Shares
– Hide, Report as Spam and Unlikes
– Total Reach
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9. Measure: Reach
Examples of Reach data:
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10. Measure: Visits
• To find the number of times that each of your Page tabs has
been viewed, look under the Visits section
• You can find more information about the people that have
visited your page under the People section
• Data from the Visits section includes:
– Page and Tab Visits
– Other Page Activity
– External Referrers
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11. Measure: Visits
Examples of Visits data:
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WebsiteABC.com 1Web.com Website123.com

12. Measure: Posts
• Finding out what times and days your followers are on
Facebook can be found under the Posts section
• Below, your past posts as well as their times, information, and
engagement are displayed
• This information can help your business decide which types of
posts are the most successful and what posting times can gain
the most exposure
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13. Measure: Posts
Some examples of Posts data:
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14. Measure: People
• Creating posts aimed towards your consumer group is
extremely important
• Using information such as Gender and Location can help drive
posts to your consumers
• Data from the People section includes:
– Your Fans
– People Reached
– People Engaged
– Check-ins
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15. Measure: People
Examples of People data:
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16. Measure: Correlating Sales and Posts
• Compare sales with the different posts shared through your
Facebook page
• If you see a correlation between posts and sales, create more
posts of that style to drive customers towards your business
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17. Tracking Your Goals
• To view more detailed information about your page export
your insights data into Excel
• The Export Insights Data box will appear
where the data range and other details
can be chosen
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18. Key-Takeaways
• The goals of your business should back each post shared and
every image uploaded onto Facebook
• When using Insights, the dates of displayed data can be
adjusted in the upper right corner of the page
• Likes, Reach, Visits, Posts and People can be measured through
Insights
Copyright © 2014 | Northern Initiatives