Online Marketing Products for Small BusinessesNew Jersey Hills Media Group Recorder Community Newspapers Doug Doremus Internet Marketing Manager 908-510-5008 email@example.com
The Power of Local• Local generally means media or advertising focused on a specific location or area – versus regional or nationwide• Hyper-Local – content is characterized by three major elements: – refers to entities and events that are located within a well defined, community scale area – it is intended primarily for consumption by residents of that area – it is written by an individual resident in that area
The Power of Local 3 billion searches on Google per day 1 in 5 searches has a local intent 1 in 3 mobile searches have local intent 70% of consumers research a product/service online before making a purchase 69% of consumers are more likely to use local business that has a social media presence
Google Places• Claiming your Google Places page is free.• Local-business listing verification helps you rank higher in Google Maps and on Google results pages• Google Places pages can include photos, videos, ratings, reviews, product/service information, and more.• Content-rich Google Places pages increase relevance for consumers, and, in turn, may increase leads to the advertiser
Advantages of Marketplace Targeted just to the local market Listings can be found on Google Drives traffic to your website Integrates video and social media Coupons Blogs Reviews
Marketplace PackagePlatinum LevelName, Address, Phone NumberExpanded write up of business (1000 words)Unlimited PhotosVideosCouponsHome Page WidgetLinks to email and websiteBusiness reviewsLogoTop of search resultsBanner and print advertising discountsFacebook and Twitter integrationZip2Save coupon2x3 Ads in two papersTile banner
Online Reviews• Encourage your current customers to write about your business. Once you have obtained their reviews, submit them to relevant websites/forums with other reviews (being careful not to submit positive reviews only).• Build a presence on sites like Marketplace and Yelp. This is essential, as the reviews from listings on these kinds of sites get pulled into Google Places pages• Pay attention to and engage your social networkers.• Once you have obtained reviews, do not forget to respond to them.
E Newsletter Send out 1-2x per Month Link to Blog, Website, Event Page Timely Information, Interesting Pay attention to your Subject Line Constantcontact.com
Blogs• Post 1-2x per Month• Link to Website, Event Page, Facebook• Don’t’ Sell, Engage• Invite Guest Bloggers• Create Interesting Titles• Wordpress.com
E-blast• Send out 1-2x per Month• Link to Blog, Website, Event Page• Timely Information, Interesting• Pay attention to your Subject Line• Constantcontact.com
Facebook• A great vehicle for conversations/ask questions• Be relevant/ use imagery and videos if possible• Post information at least 2x a week• Capture New Fans/Likes• Create Landing Pages for Events posted• Connect to WebsiteLInkedIn, Blog, etc.
Twitter• Very current and hourly good for supporting events and promotions in the moment• Research to get a feel for style, remember who your audience is• Don’t just promote, engage• A search engine for immediate current events and industry issues• Only 140 characters per tweet• A support and Link to your blog, website, event pages, landing pages• Post at least 2-3 times per week or more• How to build a community of Twitter followers for your company• http://blog.hubspot.com/blog/ta bid/6307/bid/4277/How-to-Build- a-Community-of-Twitter- Followers-for-Your- Company.aspx
Social Network sites - LinkedIn Customer Engagement Opportunity/Renewed connections Great resource for finding employees Effective for Personal branding Profile your business and have your team do the same Spend few hours month finding old contacts, creating ambassadors