Online Marketing Products for      Small BusinessesNew Jersey Hills Media Group  Recorder Community Newspapers          Do...
The Power of Local• Local generally means media or advertising focused  on a specific location or area – versus regional o...
The Power of Local 3 billion searches on Google per day 1 in 5 searches has a local intent 1 in 3 mobile searches have ...
Small Businesses Need to be Online
Google Places• Claiming your Google Places page is free.• Local-business listing verification helps you rank  higher in Go...
Google Places
Website Coverage
Online Display Advertising
Internet Directories Yelp Patch YP.com Merchant Circle Marketplace (Recorder Community Newspapers)
Local Internet Directories Content• Business Profile• Photos• Blogs• Videos• Reviews• Coupons• Map• Integration of social ...
Marketplace
Marketplace Profile - LearningRx
Marketplace Profile – LearningRx
Marketplace Profile - LearningRx
Advantages of Marketplace Targeted just to the local market Listings can be found on Google Drives traffic to your webs...
Marketplace PackagePlatinum   LevelName, Address, Phone NumberExpanded write up of business (1000 words)Unlimited Phot...
Newspaper Promotion
Online Reviews• Encourage your current customers to write about your  business. Once you have obtained their reviews, subm...
Google Adwords
Google Adwords
E Newsletter Send out 1-2x per Month Link to Blog, Website,  Event Page Timely Information,  Interesting Pay attention...
Blogs•   Post 1-2x per Month•   Link to Website, Event    Page, Facebook•   Don’t’ Sell, Engage•   Invite Guest Bloggers• ...
E-blast•   Send out 1-2x per    Month•   Link to Blog, Website,    Event Page•   Timely Information,    Interesting•   Pay...
Facebook•   A great vehicle for    conversations/ask    questions•   Be relevant/ use imagery    and videos if possible•  ...
Twitter•   Very current and hourly good    for supporting events and    promotions in the moment•   Research to get a feel...
Social Network sites - LinkedIn   Customer Engagement    Opportunity/Renewed    connections   Great resource for finding...
Deals
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Mendham business assoc. digital products

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Presentation to the Mendham Business Association on Digital Marketing Products.

Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.

Published in: Technology, News & Politics
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Mendham business assoc. digital products

  1. 1. Online Marketing Products for Small BusinessesNew Jersey Hills Media Group Recorder Community Newspapers Doug Doremus Internet Marketing Manager 908-510-5008 ddoremus@newjerseyhills.com
  2. 2. The Power of Local• Local generally means media or advertising focused on a specific location or area – versus regional or nationwide• Hyper-Local – content is characterized by three major elements: – refers to entities and events that are located within a well defined, community scale area – it is intended primarily for consumption by residents of that area – it is written by an individual resident in that area
  3. 3. The Power of Local 3 billion searches on Google per day 1 in 5 searches has a local intent 1 in 3 mobile searches have local intent 70% of consumers research a product/service online before making a purchase 69% of consumers are more likely to use local business that has a social media presence
  4. 4. Small Businesses Need to be Online
  5. 5. Google Places• Claiming your Google Places page is free.• Local-business listing verification helps you rank higher in Google Maps and on Google results pages• Google Places pages can include photos, videos, ratings, reviews, product/service information, and more.• Content-rich Google Places pages increase relevance for consumers, and, in turn, may increase leads to the advertiser
  6. 6. Google Places
  7. 7. Website Coverage
  8. 8. Online Display Advertising
  9. 9. Internet Directories Yelp Patch YP.com Merchant Circle Marketplace (Recorder Community Newspapers)
  10. 10. Local Internet Directories Content• Business Profile• Photos• Blogs• Videos• Reviews• Coupons• Map• Integration of social media
  11. 11. Marketplace
  12. 12. Marketplace Profile - LearningRx
  13. 13. Marketplace Profile – LearningRx
  14. 14. Marketplace Profile - LearningRx
  15. 15. Advantages of Marketplace Targeted just to the local market Listings can be found on Google Drives traffic to your website Integrates video and social media Coupons Blogs Reviews
  16. 16. Marketplace PackagePlatinum LevelName, Address, Phone NumberExpanded write up of business (1000 words)Unlimited PhotosVideosCouponsHome Page WidgetLinks to email and websiteBusiness reviewsLogoTop of search resultsBanner and print advertising discountsFacebook and Twitter integrationZip2Save coupon2x3 Ads in two papersTile banner
  17. 17. Newspaper Promotion
  18. 18. Online Reviews• Encourage your current customers to write about your business. Once you have obtained their reviews, submit them to relevant websites/forums with other reviews (being careful not to submit positive reviews only).• Build a presence on sites like Marketplace and Yelp. This is essential, as the reviews from listings on these kinds of sites get pulled into Google Places pages• Pay attention to and engage your social networkers.• Once you have obtained reviews, do not forget to respond to them.
  19. 19. Google Adwords
  20. 20. Google Adwords
  21. 21. E Newsletter Send out 1-2x per Month Link to Blog, Website, Event Page Timely Information, Interesting Pay attention to your Subject Line Constantcontact.com
  22. 22. Blogs• Post 1-2x per Month• Link to Website, Event Page, Facebook• Don’t’ Sell, Engage• Invite Guest Bloggers• Create Interesting Titles• Wordpress.com
  23. 23. E-blast• Send out 1-2x per Month• Link to Blog, Website, Event Page• Timely Information, Interesting• Pay attention to your Subject Line• Constantcontact.com
  24. 24. Facebook• A great vehicle for conversations/ask questions• Be relevant/ use imagery and videos if possible• Post information at least 2x a week• Capture New Fans/Likes• Create Landing Pages for Events posted• Connect to WebsiteLInkedIn, Blog, etc.
  25. 25. Twitter• Very current and hourly good for supporting events and promotions in the moment• Research to get a feel for style, remember who your audience is• Don’t just promote, engage• A search engine for immediate current events and industry issues• Only 140 characters per tweet• A support and Link to your blog, website, event pages, landing pages• Post at least 2-3 times per week or more• How to build a community of Twitter followers for your company• http://blog.hubspot.com/blog/ta bid/6307/bid/4277/How-to-Build- a-Community-of-Twitter- Followers-for-Your- Company.aspx
  26. 26. Social Network sites - LinkedIn Customer Engagement Opportunity/Renewed connections Great resource for finding employees Effective for Personal branding Profile your business and have your team do the same Spend few hours month finding old contacts, creating ambassadors
  27. 27. Deals

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