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Press Release Template
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Editor's Notes
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at press release templates, cost and skills required, usage details, selection checklist, tips and additional consideration.
Introduction to press release templates Using press templates can save the time, effort, and anguish of having to create layouts for newsletters. Newsletter templates are ready-made outlines, just waiting for users to plug in their own logos, company information, articles, links, graphics, and anything else you choose to include.
Cost and skills required Press templates can be bought for a small fee. Some writing skill may be needed to create the articles and text that will eventually go into the template, and perhaps some skill using Photoshop or another photo editing software may be needed to prepare images, photos, graphics, and logos for inclusion.
Practical tips Articles can be can often be written directly inside the template. The information that you include in the press release should be newsworthy, and the press release should be as professional as possible. Keeping an eye on keywords in your press release and using as many as possible is a great way to try to get some free publicity from the search engines,
Selection checklist Make sure before selection that you press release template come with the following features :- Comes with contact and distribution information, Has placeholders for videos, images, and website links, Generates RSS feed, Can be easily posted on blogs and social network profiles, The comments and highlights can be pulled into a widget that can be syndicated by users, Integrates with MS Word, and Excel for contact list, Press release tracking tools, and Various customizable templates included.
Additional considerations Some additional tools to consider along with the press template are :- Bulk email sender, Email tracking tool, and Keyword suggestion tool.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.