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Proposal Form
My Idea for the Brief 
For the brief, I plan to use a front cover, contents page and a double 
page spread. I plan to call my magazine ‘PLACID’ and the colour 
scheme will be monochrome and dark purple will be used on the 
banner head to make it stand out. On the front cover I will use three 
photographs; on the contents page I will use a different two 
photographs and on the double page spread, I will use a selection of 
up to five photographs that I have taken. The essential information 
will placed at the bottom right corner of the front cover.
Genre / Sub Genre 
The genre for my magazine is indie rock music. The magazines that 
have inspired me are: Q, Mojo and Kerrang! I like the colours used in 
the Q magazine that I looked at as they were monochrome but the 
writing stood out well against the white background which inspired 
me to use monochrome colours in my magazine. I liked the way that 
Kerrang! contained a lot of information on the front cover and gave 
you an insight into what the magazine was to be about. Mojo 
magazine is printed on non-glossy paper which stands out on the 
shelves and has shown me various ways that I could make my 
magazine more original.
Target Audience 
My target audience consists of young people who 
are still in education whether it be part time or full 
time. Due to being young, they have a small 
income and are sociable people. They enjoy going 
to concerts and festivals where indie rock music is 
being performed and prefer darker colours over 
bright colours so they don’t stand out very much.
Major Conventions 
I will ensure to use text that is large and clear to see which will 
allow my magazine to be noticed easily. The colours used will not 
clash and will be easy to see and read. I will set out my contents 
page in columns which is similar to ‘Q’ magazine as it looks well 
presented and organised. For the double page spread I will use a 
photograph that covers all of one page and part of another and I 
will surround it with a small part of information regarding the band 
and a Q&A section with the lead singer so readers could get to 
know the band.
Conventions 
If the photos are taken on a windy day, I may change the hairstyle 
so that it is away from the models face at all times which will 
increase the impact of the model on the target audience as she will 
be clearer. If the makeup does not look correct, I may change the 
idea to either make it more subtle or add more drama to a 
particular feature to make it stand out more. For the background 
on the double page spread, I may add a pattern as it will be more 
unique in comparison to the block colours that are often used.
Original Images 
I plan to use a female model dressed in dark, ripped clothing as this is 
often portrayed as indie rock fashion so it fits in well with the genre of 
my magazine. I plan to do the photoshoot in a park in the evening 
which will display the fact of festivals being where a band of this genre 
would often perform. For my other images that I need, I will take 
them in various lighting to ensure the best quality of the image. The 
image on the front cover will be taken in natural lighting which will 
create natural shadows on the model’s face. This will increase the 
belief that the model is positioned closer to the reader than the text 
featured.
Plan B 
Due to planning to take the images in the evening, the 
lighting may not portray the features of the model clearly so 
if this were to happen, I would take the images during the day 
and the follow up using photoshop to make them appear as 
though they were taken late on. Also, due to taking my 
photographs in a public place, if I am unble to access the 
desired location, I will try again on another day but earlier so 
there is a higher chance to achieve my plan.
Proposal Form

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Proposal form

  • 2. My Idea for the Brief For the brief, I plan to use a front cover, contents page and a double page spread. I plan to call my magazine ‘PLACID’ and the colour scheme will be monochrome and dark purple will be used on the banner head to make it stand out. On the front cover I will use three photographs; on the contents page I will use a different two photographs and on the double page spread, I will use a selection of up to five photographs that I have taken. The essential information will placed at the bottom right corner of the front cover.
  • 3. Genre / Sub Genre The genre for my magazine is indie rock music. The magazines that have inspired me are: Q, Mojo and Kerrang! I like the colours used in the Q magazine that I looked at as they were monochrome but the writing stood out well against the white background which inspired me to use monochrome colours in my magazine. I liked the way that Kerrang! contained a lot of information on the front cover and gave you an insight into what the magazine was to be about. Mojo magazine is printed on non-glossy paper which stands out on the shelves and has shown me various ways that I could make my magazine more original.
  • 4. Target Audience My target audience consists of young people who are still in education whether it be part time or full time. Due to being young, they have a small income and are sociable people. They enjoy going to concerts and festivals where indie rock music is being performed and prefer darker colours over bright colours so they don’t stand out very much.
  • 5. Major Conventions I will ensure to use text that is large and clear to see which will allow my magazine to be noticed easily. The colours used will not clash and will be easy to see and read. I will set out my contents page in columns which is similar to ‘Q’ magazine as it looks well presented and organised. For the double page spread I will use a photograph that covers all of one page and part of another and I will surround it with a small part of information regarding the band and a Q&A section with the lead singer so readers could get to know the band.
  • 6. Conventions If the photos are taken on a windy day, I may change the hairstyle so that it is away from the models face at all times which will increase the impact of the model on the target audience as she will be clearer. If the makeup does not look correct, I may change the idea to either make it more subtle or add more drama to a particular feature to make it stand out more. For the background on the double page spread, I may add a pattern as it will be more unique in comparison to the block colours that are often used.
  • 7. Original Images I plan to use a female model dressed in dark, ripped clothing as this is often portrayed as indie rock fashion so it fits in well with the genre of my magazine. I plan to do the photoshoot in a park in the evening which will display the fact of festivals being where a band of this genre would often perform. For my other images that I need, I will take them in various lighting to ensure the best quality of the image. The image on the front cover will be taken in natural lighting which will create natural shadows on the model’s face. This will increase the belief that the model is positioned closer to the reader than the text featured.
  • 8. Plan B Due to planning to take the images in the evening, the lighting may not portray the features of the model clearly so if this were to happen, I would take the images during the day and the follow up using photoshop to make them appear as though they were taken late on. Also, due to taking my photographs in a public place, if I am unble to access the desired location, I will try again on another day but earlier so there is a higher chance to achieve my plan.