Champion League - Presentation by Riccardo Zacconi, CEO of King.com at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
2. Games
is
the
n.1
app
genre
on
smartphones,
tablets
and
FB
230
m
people
playing
games
every
month
Source:
Flurry/Dme
spent
by
device
–
Sept.
2012,
Facebook
Aug.2012
3. Smartphones: 9/10 top
all time paid apps are Casual Games
Top 10 all time paid iPhone apps (Mar 2012)
King.com
proprietary
informaDon
3
4. Facebook:
social
games
2.0
is
Casual
Top 10 Jan 2010 Top 10 Jan 2011 Top 28 Oct 2012
Source: AppData
4
5. King.com
is
n.1
in
Casual
Games
on
Facebook
(in
15months)
50m
MAU
12m
DAU
9. we
have
changed
the
rules
social
1.0
social
2.0
new
IP
proven
IP
hit-‐driven
100%
ba[ng
average
80+
staff
hubs
8
staff
hubs
lots
of
capex
no
capex
30-‐60%
operaDng
margin
80-‐95%
operaDng
margin