Social Games Anytime Anywhere

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Social Games Anytime, Anywhere: From Media Device to Connected Device, why social games on the iPhone will be big

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Social Games Anytime Anywhere

  1. Social games anytime, anywhere Sebastien de Halleux COO & Co-Founder
  2. Playfish is a social games company We make games that let friends play together on social networks Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008 Winner : 2008 GSP East, Appnite Award 2
  3. 25+ million monthly active users in 12 months monthly active users (million) Large community • 60 million registered users • 25+ million monthly active users • 4.5+ million daily active users Large market share • 5 of top 10 games on Facebook 3
  4. iPhone games are hot 4
  5. iPhone is the latest of a long line of media devices 5
  6. iPhone: 3 devices into one media phone internet 6
  7. iPhones are all connected 7
  8. iPhone is a device to access your social graph 8
  9. Social graphs now have APIs 9
  10. Designing games as objects of social interaction 10
  11. Social experiences have always been more fun 11
  12. thansolitary experiences 12
  13. People spend $50bn on video games today Why?
  14. Games are good at generating emotions Wonder Joy Fear Achievement Frustration Greed Suspense Horror
  15. Friendship Love Pride But what about social emotions? Envy Anger
  16. Who Has The Biggest Brain? on the iPhone and iPod touch 16
  17. Success formula is changing αt*βt* γ(t) Q*P virality * engagement * monetization revenue time time 17
  18. This is only the beginning… Access units sold 23m PS3 29m Xbox360 45mWii Utility 30m iPhone Monthly Active Users and iPod touch 100m DS 150m Myspace 180m console 175m Facebook including PS1/2 gen 1.3B webPC 500m SocNet 3B mobile Sources: DFC Intelligences, Bloomberg, company web sites
  19. iPhone an amazing media and connected device 19
  20. Social networks the next generation game platform 20
  21. Mission Change how the world plays games 21
  22. Thank you! Sebastien de Halleux COO & Co-Founder sebastien@playfish.com San Francisco London Tromsø Beijing

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