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OK.RU Native Mobile Game Platform for
Android
— First Results —
Vladimir Tomko,
Game Producer, OK.RU
OK.RU Native Mobile
Game Platform
— What is this? —
What is OK.RU Native Mobile Platform
50%
from
our users
Android
(iOS coming soon)
For
best-performing
games
25.8M on Andro...
Our work scheme
— How can I launch my game? —
Our Work Scheme
Game proceeds to
moderation process
Games are launched
in so called
“Waves”
Game is launched
with one of t...
Where we are right now?
— First results —
Where we are right now?
7 weeks since launch
Where we are right now?
Герои: Ярость Богов Славяне: Ферма Шарики: история друзей Сокровища Пиратов
Орден ТенейКрысы Onlin...
Where we are right now?
New mobile offer Tool that lets
developer see our
users in different
attribution systems
Inner sta...
• Average daily game showcase openings: 359 854
• Average daily unique transitions into game: 4 463
• Average daily instal...
HARDCORE GAMES
— First numbers —
• Average daily unique transitions into game: 1 351
• Average daily installs for one game...
MIDCORE GAMES
— First numbers —
• Average daily unique transitions into game: 2 105
• Average daily installs for one game:...
CASUAL GAMES
— First numbers, w/o Pirate Treasures —
• Average daily unique transitions into game: 3 120
• Average daily i...
LOYAL AUDIENCE
— First numbers, Pirate Treasures —
• Average daily Install Rate: 30%+
• Mobile audience is loyal to web pr...
INTERNAL PROMO
— Was it effective? —
• Promo was launched on June 17th, using only one
inner advertisement channel, the so...
Plans
— For the near future —
And there’s something more…
We’ve decided not to take our part of
revenue share for May 2016 from games
that launched with us during the First Wave
Thank you for attention!
— I’ll gladly answer your questions —
Vladimir Tomko
Game Producer
vladimirs.tomko@corp.mail.ru
Artur Shakalis
Head of Games Platform
artur.sakalis@odnoklassnik...
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Vladimir Tomko, OK.RU

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OK.RU Native Mobile Game Platform for Android. First Results
Нативная мобильная игровая платформа OK.RU на Android. Первые результаты.
(White Nights Conference St. Petersburg 2016)

Published in: Business
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Vladimir Tomko, OK.RU

  1. 1. OK.RU Native Mobile Game Platform for Android — First Results —
  2. 2. Vladimir Tomko, Game Producer, OK.RU
  3. 3. OK.RU Native Mobile Game Platform — What is this? —
  4. 4. What is OK.RU Native Mobile Platform 50% from our users Android (iOS coming soon) For best-performing games 25.8M on Android 5.7M on iOS and growing getInstallSource reportStats reportPayment …
  5. 5. Our work scheme — How can I launch my game? —
  6. 6. Our Work Scheme Game proceeds to moderation process Games are launched in so called “Waves” Game is launched with one of the Waves We play it, analyze it and decide whether it fits our current needs You show us your game (by e-mail)
  7. 7. Where we are right now? — First results —
  8. 8. Where we are right now? 7 weeks since launch
  9. 9. Where we are right now? Герои: Ярость Богов Славяне: Ферма Шарики: история друзей Сокровища Пиратов Орден ТенейКрысы OnlineЛегенда о викингеTopface – знакомства и общение
  10. 10. Where we are right now? New mobile offer Tool that lets developer see our users in different attribution systems Inner statistics toolDetailed FAQ that explains our policies and helps you to properly integrate with us
  11. 11. • Average daily game showcase openings: 359 854 • Average daily unique transitions into game: 4 463 • Average daily installs for one game: 1 309 • Average daily Install Rate: 13,55% PLATFORM LAUNCH — First numbers —
  12. 12. HARDCORE GAMES — First numbers — • Average daily unique transitions into game: 1 351 • Average daily installs for one game: 51 • Average daily Install Rate: 3,8%
  13. 13. MIDCORE GAMES — First numbers — • Average daily unique transitions into game: 2 105 • Average daily installs for one game: 273 • Average daily Install Rate: 12,93%
  14. 14. CASUAL GAMES — First numbers, w/o Pirate Treasures — • Average daily unique transitions into game: 3 120 • Average daily installs for one game: 417 • Average daily Install Rate: 13,90%
  15. 15. LOYAL AUDIENCE — First numbers, Pirate Treasures — • Average daily Install Rate: 30%+ • Mobile audience is loyal to web products they love and have played before
  16. 16. INTERNAL PROMO — Was it effective? — • Promo was launched on June 17th, using only one inner advertisement channel, the so called “red link” • We received an average daily game showcase openings boost of: 455%
  17. 17. Plans — For the near future —
  18. 18. And there’s something more…
  19. 19. We’ve decided not to take our part of revenue share for May 2016 from games that launched with us during the First Wave
  20. 20. Thank you for attention! — I’ll gladly answer your questions —
  21. 21. Vladimir Tomko Game Producer vladimirs.tomko@corp.mail.ru Artur Shakalis Head of Games Platform artur.sakalis@odnoklassniki.ru

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