FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION
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FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION

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For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so ...

For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so on. But now it’s time to take a step in a different direction – actually an old familiar direction, it’s time to reach out of our digital boxes, into the real world and make real things but still retain that connection with the virtual world.
It’s time to merge the digital and the physical and create an internet of things.

We believe this to be the next step in web interaction – well it's already happening – we are merely the messengers!

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FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION Presentation Transcript

  • PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTIONFORWARDTO REALITYMEDIAFRONT A PART OF MCCANN WORLDGROUP
  • Forward to realityFor the past few decades we have been so focused on the virtual – on products that arenot tangible, products that reside online, that we interact with through our computers,mobile devices and so on. But now it’s time to take a step in a different direction –actually an old familiar direction, it’s time to reach out of our digital boxes, into the realworld and make real things but still retain that connection with the virtual world.It’s time to merge the digital and the physical and create an internet ofthings.We believe this to be the next step in web interaction – well its already happening – weare merely the messengers!
  • “ The future is something which everyone reaches at the rate of60 minutes an hour, whatever he does, whoever he is.” — C. S. Lewis
  • WHAT IS THE NEXT LEVEL OFWEB INTERACTION?The internet of things and physical computing is connecting everything andletting you connect to and interact with everything anywhere. Today’s techworld is mobile, tomorrow’s world is seamlessly integrated, connected,intelligent and tangible.What we are talking about is a blend of physical computing, embedded systems, webapps, mobile apps, websites, games, devices etc.
  • “Physical computing, in thebroadest sense, means buildinginteractive physical systems by theuse of software and hardware thatcan sense and respond to theanalog world” - wikipedia
  • “An embedded system is acomputer system designed to doone or a few dedicated and/orspecific functions . . .It is embedded as part of acomplete device often includinghardware and mechanical parts. - wikipedia
  • In the old days you needed superintelligent engineers and tons of moneyto make these kinds of systems... MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • . . . AND THEN CAME THEINTERNET AND CHANGEDEVERYTHINGWith open source software and hardware, low cost components, knowledgesharing and collaboration the innovation is being democratized bythe open source communities.
  • The Arduino, named after the pub where it was conceived, is one of theselow cost, open source pieces of hardware. This is where it all starts. For thehumble price of 22 Euros. This little thing is jam packed withpossibilities...
  • Inside the package lies the Arduino, which basically is a little computer whichusually does one simple task over and over again until someone pulls theplug.But relax - we are not going to talk about circuit boards and all thecomponents, or electronics, programing or anything of the geeky stuff.What we are going to talk about is the true magic happeningwhen the user’s force of creativity, sharing and collaborationtakes part.
  • “ The future is here. It’s just not evenly distributed yet.” — William Gibson
  • What if your plants could talk to youwhen they were thirsty?Now they can... Image by Flickr user dpstyles™ http://www.flickr.com/photos/dpstyles/3201378928/
  • BOTANICALLS by Rob Faludi, Kate Hartman and Kati LondonRead more: http://www.botanicalls.com
  • So how do you give someone a mix tapein a world where all music is digital?This guy built a device and a way to interact withdigital music in the physical world. SPOTIFY BOX by Jordi Parra Learn more: http://blog.zenona.com MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • The Twitter Mood Light shows the currentmood of Twitter.The lamp monitors certain keywords, such as“love”, “hate”, “surprising” and so on, on twitter.comand lights up different colors depending on themood of the tweets. TWITTER MOOD LIGHT by RandomMatrix Learn more: http://goo.gl/XQzZMEDIAFRONT A PART OF MCCANN WORLDGROUP
  • How do you take your internet companyand make it relevant in the physicalworld? PayPal made a experimental systemutilizing QR codes, Arduino and smart-phones tolet their users pay with their PayPal account inthe physical world. PAYPAL VENDING MACHINE by PayPalLabs Learn more: http://goo.gl/8dDbmMEDIAFRONT A PART OF MCCANN WORLDGROUP
  • The Verbalizer connects wirelessly toyour computer and triggers google voicesearch. THE VERBALIZER by Breakfast Learn more: http://goo.gl/Jo3ZlMEDIAFRONT A PART OF MCCANN WORLDGROUP
  • Instaprinter is a digital photoboothtapping into the mobile photo-sharingservice, Instagram, and in real time printsout every picture taken at a specificlocation. INSTAPRINT by Breakfast Learn more: http://instaprint.me/MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • The Candy Grabber is controlled by anArduino which lets online users remotelyinteract with the machine via a website. CANDY GRABBER by odvratno.zgodan Learn more: http://goo.gl/ONoMP
  • WHAT DOES ALL THIS HAVE TODO WITH ME?First of all, as we all know ...its not about advertising anymore, its aboutengaging and interacting with your customers, its about makingunforgettable content that enrich your customers life.Lets take a look at what some pioneers have done to take advertising to the next frontier.
  • CocaCola tok Facebook Likes to a newlevel by letting attendees of their event, CocaCola Village, use a personal wristband to easilyLike physical things and also spread the word ofthe event and the brand to their online friends. THE REAL LIFE LIKE by CocaCola Learn more: http://goo.gl/KV04G
  • TOPSHOP reinvented the changing roomby utilizing and hacking a Xbox Kinect.That way they created a interactive mirror whichlets you try on different clothes. KINECT FITTING ROOM by AR Door Learn more: http://goo.gl/mjCfr
  • A genius concept from a bunch of students atHyper Island: RFID-powered shoesconnecting the wearers to online socialservices. KARMATECH by Students at Hyper Island: Hampus Lemhag, Mikael Näslund, Anna Andersson, Pier Madonia, Kris Bengtson and Bodil Gustafsson Fürst Learn more: http://goo.gl/1A3xe
  • A simple billboard that senses movementand triggers flashes of light at passerbysto make the illusion of paparazzisfighting over pictures of a celebrity, thepasserby. NIKON D700 FLASHING BILLBOARD Learn more: http://goo.gl/f157X
  • An interactive billboard that changescolors depending on the colors of theviewers clothes. IBM SMARTER PLANET BILLBOARD by IBM Learn more: http://goo.gl/BEFMD
  • “As for the future, your task is not to see it, but to enable it.” — Antoine de Saint Exupéry
  • UNLEASH YOUR CREATIVITY!What we have showed you now is only scratching the surface. There is endless ofpossibilities and opportunities to leverage and take your brand even further.All we ask is for you to let your imagination run wild, no ideas are too crazy or stupid orsilly. Let’s take it up a notch! Be ambitious! Be the first guy, don’t wait untilits mainstream, and don’t be afraid to take the lead and venture into newfrontiers. We will travel there with you!
  • QUESTIONS? IDEAS?OBSERVATIONS?Kevin MurphySenior Designer/Front End Developer kevin@mediafront.no @caoimhJohannes RummelhoffCreative Concept Developer johannes@mediafront.no @johannesr