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Liquid & Linked marketing

by on Jan 25, 2013

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Wendy Clark, SVP, Integrated Marketing Communications and Capabilities for the Coca-Cola Company, gave this presentation at McKinsey's Chief Marketing & Sales Officer event in November, 2012. Wendy ...

Wendy Clark, SVP, Integrated Marketing Communications and Capabilities for the Coca-Cola Company, gave this presentation at McKinsey's Chief Marketing & Sales Officer event in November, 2012. Wendy explained how Coke's marketing is liquid (easy to spread) and linked (connected to its core values and messages). To be successful today, companies need to dedicated resources to develop new ideas and businesses. At Coke, 70% of spend funds current proven programs, 20% to new and promising trends, and 10% to test completely new ideas.

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  • dorisbabyjacbos106 dorisbabyjacbos106 Hello
    My name is Doris i saw your lovely profile today in (slideshare.net) and i like it i will like to build a relationship with you if you are interested please do contact me with my direct email id which is (Dorisbaby_2011@yahoo.ca)
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  • 600223 600223 Great concepts, but applied to sugar-water that is devoid of any nutritional value and greatly harms the people of the world 1 year ago
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Liquid & Linked marketing Liquid & Linked marketing Presentation Transcript