1. Mobile Now!
and in The Future!
@brillthings!

2. Hello!!Mark Brill !
@brillthings!

3. 2045!

4. Mobile Now!

5. What
the
hell
is
this
guy
looking
at?
The
World
or
something?

6. Stand up if you …!
- Keep your phone by your bed?!
- Use your phone as an alarm?!
- Check it first or last thing?!

7. This is Romania!
ourmobileplanet.com //Google/Ipsos 2013!

8. Mobile is at the heart
of our digital lives!

9. 23 Pictures that Prove Society is Doomed!

11. comScore, US, April 2014

12. 2x photos shared than Facebook*
More messages sent than SMS**
*700 million pictures per day, reported by Business Insider May 2014!
** 50 billion messages per day, reported by Slashgear, Jan 2014!
A Moving Target!

13. Problem:
brands
aren’t
very
good
at
mobile
How do brands
respond?!

14. Problem:
brands
aren’t
very
good
at
mobile
‘Let’s build an
app, yayy!’!

16. But …!

17. 80% of brand apps are
downloaded less than
1000 times!
*Deliotte, 2012!

18. 0.5% of ‘fans’ are talking
about a brand!
*Admap,
2012

19. Technology is your
tool – it’s not the
channel!

20. AirBnB // P2P!
Barkbuddy// D2D!
Waze // Crowd!
Citymapper // APIs!
Duolingo // Gamified!
Yplan // Collaborative!
Polar // P2P Gamified!
Uber // P2P!
A Collaborative Approach!

23. The Ad Agency
Response?!

25. http://www.gartner.com/newsroom/id/2819918!

26. Mobile in The Future!

28. Punchtab – 73% of users would not allow in-store tracking!

30. The
end
of
the
smartphone

33. Nivea,
Brazil

34. Individual Tech Eco-systems!

35. The Internet of Useless Things!

36. A Healthier Life?!

37. Nymi!

38. Fitbit for Cats and Dogs!

39. Data-based Doctors!

41. 2045!

42. Thank You!!
!
Mark Brill!
@brillthings!
mark@formatie.com!
(or find me on LinkedIn)!