The Future of Mobile Shopping!
Analyzing Trends/ Fall 2013!

Ashley Bass // Analyzing Trends // Parsons The New School for...
Payments

Freedom

Mobile Devices
replacing Internet

FORCES
Ashley Bass // Analyzing Trends // Parsons The New School for...
D	
  A	
  T	
  A	
  /	
  1	
  

Payments

In 2010 81.3 million
people worldwide using
their mobile device to
make payments...
Freedom

D	
  A	
  T	
  A	
  /	
  2	
  

35% of US online mobile
shoppers have used their
mobile phone while
shopping in a...
Mobile devices
replacing the
Internet

Almost 2/3rds of cell
phone owners go
online using their
phones

D	
  A	
  T	
  A	
...
Sharing
Behaviors

Researching
Behaviors

Personalization 

Trends/Themes
Ashley Bass // Analyzing Trends // Parsons The N...
Trend Opportunities

Customization to
that I phone owner

Cuts time in half for
Searches
+
Purchases

Optimize data
tracki...
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Key Insights

The current state of mobile shopping is no different
from online shopping. Here’s the opportunity for you
to...
Actions

Instead of creating
apps, apple I phone
technology is now
customized to that
specific I phone owner

è

The brows...
Thank you

Ashley Bass // Analyzing Trends // Parsons The New School for Design
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Mobile shopping bass[smallpdf.com]
Upcoming SlideShare
Loading in …5
×

Mobile shopping bass[smallpdf.com]

583 views

Published on

The Future of Mobile Shopping
Analyzing Trends

Published in: Business, Technology
  • Be the first to comment

Mobile shopping bass[smallpdf.com]

  1. 1. The Future of Mobile Shopping! Analyzing Trends/ Fall 2013! Ashley Bass // Analyzing Trends // Parsons The New School for Design
  2. 2. Payments Freedom Mobile Devices replacing Internet FORCES Ashley Bass // Analyzing Trends // Parsons The New School for Design
  3. 3. D  A  T  A  /  1   Payments In 2010 81.3 million people worldwide using their mobile device to make payments. By the end of 2014,490 million Squares mobile expected to rise from $2 bill to $10 Global mobile transactions predicted to be US$241 billion in 2011 growing to more than $1 Trillion by 2015. 110 million active pay pal accounts Ashley Bass // Analyzing Trends // Parsons The New School for Design
  4. 4. Freedom D  A  T  A  /  2   35% of US online mobile shoppers have used their mobile phone while shopping in a store 51% of those who use a mobile phone to research in a store do so in order to find a better price for the same or a similar item. 70% of people who use a mobile phone to research in a store end up purchasing the product in store. Ashley Bass // Analyzing Trends // Parsons The New School for Design
  5. 5. Mobile devices replacing the Internet Almost 2/3rds of cell phone owners go online using their phones D  A  T  A  /  3   40% of the Internet time is now on Mobile Devices 79% of people use their smartphone for mobile shopping Ashley Bass // Analyzing Trends // Parsons The New School for Design
  6. 6. Sharing Behaviors Researching Behaviors Personalization Trends/Themes Ashley Bass // Analyzing Trends // Parsons The New School for Design
  7. 7. Trend Opportunities Customization to that I phone owner Cuts time in half for Searches + Purchases Optimize data tracking By touch the I phone identifies the user by DNA so the technology switches the data to that particular individual Ashley Bass // Analyzing Trends // Parsons The New School for Design Opens new windows for apple technology to integrate into a variety of platforms
  8. 8. Ashley Bass // Analyzing Trends // Parsons The New School for Design
  9. 9. Key Insights The current state of mobile shopping is no different from online shopping. Here’s the opportunity for you to excel by doing what has not been done. By integrating and personalizing the user via touch DNA technology, apple technology will then collect their personal shopping & researching data behaviors via the computer and their mobile devices. This apple technology called IDENTIFY eliminates wrong suggestive shopping, and the amount of user researching. Creating a quicker accurate system that knows what that user wants instantly. Apps become non-existent. Ashley Bass // Analyzing Trends // Parsons The New School for Design
  10. 10. Actions Instead of creating apps, apple I phone technology is now customized to that specific I phone owner è The browsers identifies the owner by touch, changing the settings to everything customized to that user Post App Integration è Already embedded sharing options via I phone camera è Embedded competitive shopping technology DNA Customized Data Ashley Bass // Analyzing Trends // Parsons The New School for Design
  11. 11. Thank you Ashley Bass // Analyzing Trends // Parsons The New School for Design

×