!   !Connecting Mobile:!!   !Now and in the future!
mark.brill@brandemotivity.com!!About me!         @marktxt4ever // @brandemotivity!                   txt4ever.wordpress.co...
Some of the brands !we work with!
Today’s landscape is divided!          Smartphone Adopters!          High adoption rates          have seen massive       ...
But we’rebecoming‘smarter’,faster!
Every second 4.6 iphones 
and 8.1 Android 
devices are sold.!4.2 babies are bornevery second.!
54%!of Facebook users
access from mobile!
More people in China 
access the internet from 
mobile than fixed lines!
13%!of US retail traffic comes 
from mobile devices!
Twitter makes more
money from mobile 
ads than from desktop!
10%!   of media time is spent
   in mobile devices!   !    7%!   of media time is spent
   in print!   !
More stats?!!
!The rise of the convergent device!
What does this meanfor brands?!If you’re not in mobile then, for manyusers, you just won’t exist!!
How do you define
mobile marketing!   ?!                    !
Some people think it’s the technologies!             SMS/                               Responsive             MMS Messagi...
But technology is only a
tool to deliver
brand 
engagement!!
Many brand say: !‘We want an app!’!    !   !but what they need is a strategy!!
!ASOS has a brand platform!
So does this French supermarket!
An app can be tactical!
It can wake 
    !you up in the morning!
The mobile web is !also important !for brands!
Mobile web is a brand hygiene factor …!
It can deliver a rich, tactical experience!
So what does 
the future !hold for mobile?!
We can’t always predict the future!     ‘Do	  you	  think	  that	  computers	  will	  be	  radios,	  	       stereos,	  th...
But this isn’t it!!h/p://www.youtube.com/watch?v=9SJsk1L2RUg	  
The future of mobileis about makingconnections!
With the fall of old media
comes the rise of the new!
h8p://www.facebook.com/fordfiesta/app_114120472024228	  !Content and 
!co-creation!h/p://unlocked.footlocker.com/blog/2012/...
Data will take new forms (good or bad)!h/p://www.youtube.com/watch?v=A2a_oaZX1Yg	  
Advertising willbe more targeted(like it or not)!
!Especially location
!!!    !   !50% !    !of Google’s mobile 
    !searches have 
    !location intent!!
!Location targeting can be fun!          h/p://vimeo.com/44351185	  Slide § 36
!SoMoLo is for every brand!  h/p://therealSmereport.com/  2011/04/05/innovaSve-­‐  markeSng-­‐via-­‐foursquare-­‐dog-­‐  f...
!Or maybe not …!h/p://www.youtube.com/watch?v=pqHWAE8GDEk	  
Mobile connectsbrands’ service!h/p://www.youtube.com/watch?v=-­‐5AzeVa6EQA	  
!Mobile connects packaging!
 Audio	  connects	  adverJsing	  h/p://www.youtube.com/watch?v=WEXN9sdW_SE	  
Shopswon’t beshops!
!They can pop up anywhere!h/p://www.youtube.com/watch?v=dTk_9pmqspE	  
!Mobile connects devices!h/p://www.youtube.com/watch?v=xMyxGmBYTpo	  
!Mobile connects products! h/p://www.youtube.com/watch?v=TcJAyjkkGs	  
h8p://www.youtube.com/watch?v=zRxNmu5w1UE	       ConnecJons	  	       become	  	       fricJonless	                       ...
The wheel is reinvented!
And newways tointeract!
The	  future	  will	  feel	  different	  
h/p://www.youtube.com/watch?v=Rl-­‐qygUEE2c	  And	  flexible	  
 Everything	  becomes	  a	  screen	    h/p://www.youtube.com/watch?v=g7_mOdi3O5E	  
We’ve	  come	  a	  long	  way	  
As consumers weare moving to asmart world!
Brands need to think … 

how can mobile help usconnect better?!
Thank you!!@marktxt4ever @brandemotivity!mark.brill@brandemotivity.com!txt4ever.wordpress.com!!
Mobile Connects the Future
Upcoming SlideShare
Loading in …5
×

Mobile Connects the Future

506 views

Published on

The impact of mobile on emerging and future channels

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
506
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile Connects the Future

  1. 1. ! !Connecting Mobile:!! !Now and in the future!
  2. 2. mark.brill@brandemotivity.com!!About me! @marktxt4ever // @brandemotivity! txt4ever.wordpress.com! 20 years in digital!Mobile Strategy! 9 years in mobile! & Innovation!Senior Lecturer
 Chair of DMA
 in
 Mobile Council
 Future Media! Chair of DMA 
@myfuturemedia! Awards!
  3. 3. Some of the brands !we work with!
  4. 4. Today’s landscape is divided! Smartphone Adopters! High adoption rates have seen massive explosion in the market for the mobile internet and apps! Mass Market! Many devices are still base around simple calling and texting with small screens and slow connections!
  5. 5. But we’rebecoming‘smarter’,faster!
  6. 6. Every second 4.6 iphones 
and 8.1 Android 
devices are sold.!4.2 babies are bornevery second.!
  7. 7. 54%!of Facebook users
access from mobile!
  8. 8. More people in China 
access the internet from 
mobile than fixed lines!
  9. 9. 13%!of US retail traffic comes 
from mobile devices!
  10. 10. Twitter makes more
money from mobile 
ads than from desktop!
  11. 11. 10%! of media time is spent
 in mobile devices! ! 7%! of media time is spent
 in print! !
  12. 12. More stats?!!
  13. 13. !The rise of the convergent device!
  14. 14. What does this meanfor brands?!If you’re not in mobile then, for manyusers, you just won’t exist!!
  15. 15. How do you define
mobile marketing! ?! !
  16. 16. Some people think it’s the technologies! SMS/ Responsive MMS Messaging IM Mobile Independant Web Push Native Microsite Bluetooth Alert Apps Functional: QR/AR Proximity WiFi Utility/ Social NFC Media(here’s a quick guide)!
  17. 17. But technology is only a
tool to deliver
brand 
engagement!!
  18. 18. Many brand say: !‘We want an app!’! ! !but what they need is a strategy!!
  19. 19. !ASOS has a brand platform!
  20. 20. So does this French supermarket!
  21. 21. An app can be tactical!
  22. 22. It can wake 
 !you up in the morning!
  23. 23. The mobile web is !also important !for brands!
  24. 24. Mobile web is a brand hygiene factor …!
  25. 25. It can deliver a rich, tactical experience!
  26. 26. So what does 
the future !hold for mobile?!
  27. 27. We can’t always predict the future! ‘Do  you  think  that  computers  will  be  radios,     stereos,  things  like  that?’     ‘No,  I  think  they’ll  just  be  computers’   Steve  Jobs,  1990  
  28. 28. But this isn’t it!!h/p://www.youtube.com/watch?v=9SJsk1L2RUg  
  29. 29. The future of mobileis about makingconnections!
  30. 30. With the fall of old media
comes the rise of the new!
  31. 31. h8p://www.facebook.com/fordfiesta/app_114120472024228  !Content and 
!co-creation!h/p://unlocked.footlocker.com/blog/2012/07/05/kickstagram-­‐photo-­‐gallery/  
  32. 32. Data will take new forms (good or bad)!h/p://www.youtube.com/watch?v=A2a_oaZX1Yg  
  33. 33. Advertising willbe more targeted(like it or not)!
  34. 34. !Especially location
!!! ! !50% ! !of Google’s mobile 
 !searches have 
 !location intent!!
  35. 35. !Location targeting can be fun! h/p://vimeo.com/44351185  Slide § 36
  36. 36. !SoMoLo is for every brand! h/p://therealSmereport.com/ 2011/04/05/innovaSve-­‐ markeSng-­‐via-­‐foursquare-­‐dog-­‐ food-­‐dispensing-­‐billboard/  
  37. 37. !Or maybe not …!h/p://www.youtube.com/watch?v=pqHWAE8GDEk  
  38. 38. Mobile connectsbrands’ service!h/p://www.youtube.com/watch?v=-­‐5AzeVa6EQA  
  39. 39. !Mobile connects packaging!
  40. 40.  Audio  connects  adverJsing  h/p://www.youtube.com/watch?v=WEXN9sdW_SE  
  41. 41. Shopswon’t beshops!
  42. 42. !They can pop up anywhere!h/p://www.youtube.com/watch?v=dTk_9pmqspE  
  43. 43. !Mobile connects devices!h/p://www.youtube.com/watch?v=xMyxGmBYTpo  
  44. 44. !Mobile connects products! h/p://www.youtube.com/watch?v=TcJAyjkkGs  
  45. 45. h8p://www.youtube.com/watch?v=zRxNmu5w1UE   ConnecJons     become     fricJonless   (and  fashionable)
  46. 46. The wheel is reinvented!
  47. 47. And newways tointeract!
  48. 48. The  future  will  feel  different  
  49. 49. h/p://www.youtube.com/watch?v=Rl-­‐qygUEE2c  And  flexible  
  50. 50.  Everything  becomes  a  screen   h/p://www.youtube.com/watch?v=g7_mOdi3O5E  
  51. 51. We’ve  come  a  long  way  
  52. 52. As consumers weare moving to asmart world!
  53. 53. Brands need to think … 

how can mobile help usconnect better?!
  54. 54. Thank you!!@marktxt4ever @brandemotivity!mark.brill@brandemotivity.com!txt4ever.wordpress.com!!

×