Mobile Changes Everything

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The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.

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Mobile Changes Everything

  1. 1. MOBILE CHANGES EVERYTHING Eric Franchi Co-Founder and Chief Evangelist, Undertone
  2. 2. MACRO TREND #1: MOBILE DOMINATING DEVICE SALES Mobile is outselling PCs 1.7 b vs. 350 m 1 BILLION Smartphones shipped in 2013 200 mm Tablets sold in 2013
  3. 3. MACRO TREND #2: MOBILE USAGE GROWING EXPONENTIALLY 1 Hour on smart-phones per day 30 Min on tablet each time we use it
  4. 4. MOBILE IS THE ONLY MEDIA TIME THAT’S GROWING YOY growth of US Media Consumption 12% 20% 2012 2013 Mobile is the only medium that is growing in the US in terms of time spent. It grew almost 50% last year while every single other one – TV, print, “traditional” online – declined in share..
  5. 5. MOBILE IS RADICALLY CHANGING COMMUNICATION 1.2 B messages/day 50 B messages/day
  6. 6. MOBILE CHANGING HOW CONSUMERS EXPERIENCE AND SHARE 1.8 B Pictures shared each day 300 M Facebook 700 M Whatsapp (+Flickr, Instagram) 700 M Snapchat
  7. 7. WHAT DO SOCIAL AND MUSIC HAVE IN COMMON? 90 80 70 60 50 40 30 20 10 0 PERCENT MOBILE USAGE 85% Mobile 65% Mobile 80% Mobile Their usage base is mainly mobile now. Twitter, 75% of revenue is mobile. Facebook, 50+% of revenue is mobile.
  8. 8. MOBILE IS CHANGING ECOMMERCE 2013: $1 BILLION IN STARBUCKS MOBILE TRANSACTIONS
  9. 9. MOBILE IS CHANGING TAXIS Uber estimated 2014 (gross) revenue $10 B
  10. 10. TIME SPENT VS. ADVERTISING SPEND: GAP REMAINS…
  11. 11. …BUT NOTHING IS GROWING FASTER THAN MOBILE
  12. 12. BIG OPPORTUNITY TO DISRUPT CURRENT MOBILE LEADERS Net Mobile Internet Ad Revenue Share Worldwide, by Company, 2012-2014 % of total 2012 2013 2014 Google 52.6% 49.3% 46.8% Facebook 5.4% 17.5% 21.7% Twitter 1.5% 2.4% 2.6% Pandora 2.6% 2.1% 1.7% YP 2.9% 2.1% 1.6% Millennial Media 0.8% 0.8% 0.7% Total mobile internet ad revenues (billion) $ 8.76 $ 17.96 $ 31.45 Source: eMarketer 2014
  13. 13. WHAT BRANDS NEED TO WIN IN MOBILE The right canvas to tell a story. The right audience to connect with. And tools to understand the ROI of their investment.
  14. 14. MOBILE CHANGES EVERYTHING Eric Franchi Co-Founder and Chief Evangelist, Undertone Learn more at undertone.com/mobile

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