The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).

1. GENRE QUESTIONNAIRE

2. INTRODUCTION
In order to conclude the genre that our
target audience liked the most, we had to find what
different
conventions are conically recognized for this genre. This is
the questionnaire we offered to our target audience to
conduct investigation for the creating of our music video:
What are your favourite genre?
-Pop –Rock –Indie –RnB -Other

3. WHAT COLOURS DO YOU
ASSOCIATE WITH PUNK ROCK
MUSIC VIDEOS?:We felt that this was one of the most important questions we could
ask our target audience because colour is essential to help set the
tone and mood of the music video. Therefore, this would give them
a good idea of how the video would ‘feel’, and this can often
determine whether or not the video is watched the whole way
through. We asked the same amount of people as for the previous
questionnaire we created, and the results are presented in a pie
chart form below:Colours of Genre
Red
Black
Green
Brown
As this shows, the majority of the 36
people asked felt that black should be the
most prominent colour in punk rock
music videos. This was followed by red,
then green and then brown. As a result of
the feedback, we will use the colour black
most prominently within our video.

4. ARE THERE ANY COSTUMES THAT
YOU ASSOCIATE WITH THIS
GENRE?We then moved onto another vital aspect of any music video, which was
the costumes. Although they are not considered as important in punk
rock videos, we felt that it was still a good idea to ask our target audience
about their opinions. We gave them clear options, narrowed down to a
few generic costumes as obtained from our prior research of this area of
music videos within this genre.
Costumes
Leather jacket
Denim jeans
Plaid shirt
Other
Once again, there was a clear
favourite within the choices we
gave our target audience, which
was that our costume of choice
should at least include a leather
jacket. This was followed by
denim jeans, plaid shirts, and

5. ARE THERE ANY LOCATIONS THAT
YOU ASSOCIATE WITH THIS
GENRE?:Most music videos have a few different key locations, which they switch between
during the course of the video, so we felt that this would also be of interest to our
target audience. We then came up with a few locations that we had seen in other
music videos of this genre, and what we felt would be most appropriate given the
darker mood and tone we are potentially going for in our music video.
Locations
Woods Stage Abandoned warehouse Other
The results from the pie chart show that the majority
of the participants were leaning towards the most
prominent location to be a stage setting. We felt that
this would fit in with our previous research, as most of
the videos we watched highlighted the performance
over the narrative, and the best place they used to
showcase this was on stage. This was followed by
setting it in a woods, an abandoned warehouse or
another location. Although we will probably use a
stage as one of the main locations of our video, we
may consider a few more to ensure variety from the

6. IF THERE ARE ANY NARRATIVES IN
THIS GENRE, WHAT ISSUES OR
EVENTS DO THEY NORMALLY
CONCERN?Although through our research, we have discovered that narratives are not
as important to punk rock music videos as the performance aspect, we still
felt that they should be integral to our video. This is because it allows the
visuals on screen to link up with the lyrics of the song, and this can often
help the target audience understand what message they are trying to get
across.
Narratives
Love Loss Rejection Other
As many punk rock themes deal with all of themes we have
chosen as options, the target audience felt that they were
all equally important. This may be the case because the
songs from this genre can often include more than one
theme, and the song we have chosen tends to deal with all
of these themes to a certain extent. Although the target
audience felt that all of these themes were important, we
feel as if we will ultimately choose what theme feels the
most appropriate in terms of the final idea we have, and
whether or not it fits the lyrics of the song.

7. WE ARE PLANNING TO DO A MUSIC
VIDEO FOR “HANDS AND FACES” BY
THE USED, WHAT ARE YOUR
OPINIONS ON THIS SONG?After a long process of coming up with songs we all like and felt that fitted the
genre and narrowing them down, we finally decided to use Hands and Faces by
the Used. This was because we felt that we had come up with a substantial idea
that would potentially work better than all of the other song choices we had
initially, and also fitted in the best with our genre as it is an unusual song. We
then put this song choice to our target audience in order to gather their opinions
on them, as they are best placed to judge whether or not is appropriate for the
genre we are representing.Opinions of Hands and Faces
Execllent Good Okay Bad
When the 36 people were asked their opinion on
Hands and Faces, the majority felt that it was an
excellent song choice, and only a few were not that
keen on the choice. This positive response to our
song choice is very good for us as it means we
fulfilling one of the most important factors of the
music video, as the whole video wouldn’t feel right if
the song choice wasn’t appropriate for the genre we
are representing.

8. WE HAVE CHOSEN SOME MUSIC
VIDEOS FROM THIS GENRE, DO YOU
HAVE ANY OPINIONS ON THEM?In order to confirm that we have chosen a genre-appropriate song, we decided to
choose a few other songs from the punk rock genre, in order to see if they liked these
choices also. Some choices come from similar bands to the Used, and this would
enable us to have a firm idea of exactly what our target audience wants, so that we
could bear this in mind in the later planning stages of our music video. The choices are
as follows, along with a description of whether the music video for each song contains
either a narrative or a performance, or in some cases both:
-My Chemical Romance: Famous Last Words (Performance)
-Fall Out Boy: A Little Less Sixteen Candles, A Little More “Touch Me” (Narrative)
-Panic! At The Disco: Ready To Go (Performance + Narrative)Other songs
Famous last words A little less 16 candles Ready to go
The results of this were that the majority of the 36 we
asked preferred Ready to Go by Panic! At the Disco, which
was a combination of performance and narrative. This is
good as it confirms our previous research that the best
music video for the punk rock genre should contain both
of these elements. We will decide later on, when we finalise
our ideas, whether or not there will be more of one or the
other, or if the performance and narrative elements will be
equal.