How to get ready for moving to the social media marketing
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How to get ready for moving to the Social Media Market
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How to get ready for moving to the social media marketing
- 1. Business Social Media How to get READY for moving To the Social Market Mahmoud Farrag UX Design Lead
- 2. companies JUMP into Social Media … --‐ I need a Facebook page --‐ and hummm, 10,000 fans --‐ and a blog please…
- 3. Yet Most … Fail to Plan Properly
- 4. No call to action, No Engagement… No interaction. Low # of tweets… and often treat social media as another channel…
- 5. Plus, many are still confused
- 6. So… Why and How social media is affecting your business Social Media functions?
- 7. What is social media?
- 8. What is social media? • The technical definition: web sites and online tools used to publish, share and spread ideas among groups of people. • The behavioral definition: social media is the democratic of content, the shift from broadcast (one to many) to conversation (many to many).
- 9. More simply: “Social media is people having conversations online.”
- 10. ‘Everything has an open Comment box’ All Media is Becoming Social media
- 13. ‘Everything is now sharable’
- 14. The old communication model was a monologue.
- 15. The new communication model is a dialogue.
- 16. shift from broadcast (one to many) to conversation (many to many).
- 17. and more and more PEOPLE ARE INTERESTED IN INTERACTING WITH BRANDS Leading to many many conversations!
- 19. Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use Facebook daily.
- 20. >50% of social network users are connected to brands.
- 21. People connect online with their offline friends. People love to connect to people.
- 22. Customers like to be involved with companies. Sharing ideas, thoughts
- 23. People like to connect through status.. Checks.. Chats.. are most frequent activities on social networks
- 24. People prefer to share positive brand experiences on social media
- 25. People are willing to SOCIAL NETWORKERS Provide feedback while using a brand/product! 61%
- 26. People become a fan on Facebook because they like the product, not because of advertising.
- 27. 36% posted content about a brand on social networks.
- 28. 38% of internet users have smart phones. They are more interacting users of social networks than people without a smartphone.
- 29. On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps.
- 30. 56% of connected smartphone users follow a brand on social media
- 31. and… those people give access to groups of people…
- 41. 4 Billion. The number of images hosted on Flickr. That’s 13x more than the National Library.
- 42. 95% Companies using LinkedIn to find and attract employees.
- 48. So, How to start?
- 50. See Speak ..the power of the Listen .. with your social media in ..to what consumers directly influencing consumers are through deep consumers and really saying about engagement. affecting your your brand. brand. .. and understand .. how often your their needs and get .. what consumers brand is mentioned consumer insights. are saying about and in which your latest context. campaigns & activities.
- 51. Case Study: Coca cola Egypt Primary Business Need Improve customer insights To better fit communications and service innovations.
- 52. See & Listen
- 53. Analysis
- 54. Report
- 55. Speak
- 56. Results