What is social media? • The technical definition: web sites and online tools used to publish, share and spread ideas among groups of people. • The behavioral definition: social media is the democratic of content, the shift from broadcast (one to many) to conversation (many to many).
More simply: “Social media is people havingconversations online.”
‘Everything has an open Comment box’All Media is Becoming Social media
See Speak..the power of the Listen .. with yoursocial media in ..to what consumers directlyinfluencing consumers are through deepconsumers and really saying about engagement.affecting your your brand.brand. .. and understand .. how often your their needs and get.. what consumers brand is mentioned consumer insights.are saying about and in whichyour latest context.campaigns &activities.
Case Study: Coca cola Egypt Primary Business Need Improve customer insights To better fit communications and service innovations.