Why social media..is crucial to business


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Why social media..is crucial to business

  1. 1. <ul><li>Why social media is crucial to business? </li></ul>
  2. 2. what is social…? <ul><li>Living together or enjoying life in communities or organised groups; ”a human being is a social animal”; ”mature social behaviour”. </li></ul><ul><li>Social means taking consideration of each other’s behaviour. </li></ul>
  3. 3. <ul><li>The internet has changed the way people interact .It has made easier for people to interact, engage and collaborate with one another. </li></ul>
  4. 4. <ul><li>Conversations can be just about anything- </li></ul><ul><li>a brand </li></ul><ul><li>person </li></ul><ul><li>service </li></ul><ul><li>or simply general kill-time </li></ul><ul><li>fill-time chit-chats. </li></ul><ul><li>They happen on blogs, social communities and so on.. </li></ul>
  5. 5. What is social media? <ul><li>Medium to socialise. </li></ul><ul><li>They use web based technology to quickly disseminate knowledge and information to a huge number of users. </li></ul><ul><li>They allow creation and exchange of users generated content. </li></ul>
  6. 6. <ul><li>To understand how big is social media, here are some numbers: </li></ul>
  7. 7. <ul><li>Facebook has 500 million active users with 200 million users logging in every everyday; </li></ul>
  8. 9. <ul><li>Facebook, Twitter, Hi5,Orkut and other social networking sites are collectively referred to as social media. </li></ul>
  9. 10. <ul><li>The online conversations form a huge market place for brand engagement. </li></ul>
  10. 11. The stake holders in this powerful conversation could be anybody- <ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Investors </li></ul><ul><li>Critics </li></ul><ul><li>Fans & </li></ul><ul><li>Competitors </li></ul>
  11. 12. These conversations are a market place where everything is discussed <ul><li>You’ll find here </li></ul><ul><li>customer queries </li></ul><ul><li>Complaints </li></ul><ul><li>Product reviews </li></ul>
  12. 13. These market places are also become a place to: <ul><li>Advertise a brand & </li></ul><ul><li>To defend the brand’s reputation through conversations. </li></ul>
  13. 14. Some benefits of social media are.. <ul><li>Brand reach and awareness. </li></ul><ul><li>Consumer interaction through transactions. </li></ul><ul><li>Referral and reputation management </li></ul>
  14. 15. <ul><li>Inherent characteristics of participation and openness of these conversations-social media have become immensely popular. </li></ul><ul><li>And they have evolved from small communities to becoming a market place for brands. </li></ul>
  15. 16. Why social networks formed? <ul><li>Entertain </li></ul><ul><li>Expand sharing &collaboration </li></ul><ul><li>Attributed to human interest </li></ul>
  16. 17. <ul><li>The popularity of social media on the rise </li></ul><ul><li>According to the survey on 25 or below aged people by denstu India- </li></ul><ul><li>the internet usage dominates the second half of their day. </li></ul>
  17. 18. Why should business being connected via the social media? <ul><li>Branding and buzz creation </li></ul><ul><li>Online reputation management </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Word-of-mouth/word of mouse </li></ul><ul><li>Build relationship </li></ul>
  18. 19. What could the social media do for a brand? <ul><li>Reputation management; create buzz for events and compaigns </li></ul><ul><li>Social networks (facebook, twitter, orkut) </li></ul><ul><li>Find opportunities and customers </li></ul><ul><li>Social monitoring tools ;get your messages out fast </li></ul><ul><li>Integrate your brand site with social media </li></ul>
  19. 20. Let’s conclude.. social medias are very important in today's world for the survival of a brand….
  20. 21. <ul><ul><ul><ul><ul><li>Thank you…. </li></ul></ul></ul></ul></ul>